Bianca Sakai's Location
São Paulo, São Paulo, Brazil, Brazil
Bianca Sakai's Contact Details
Bianca Sakai personal email
- Valid
- Valid
About Bianca Sakai
I managed Social Media in a open TV channel, focused on entertainment. I was Marketing and PR in corporations and Project Manager in agency. I have always been connected to Communication.
Bianca Sakai's Current Company Details
Communication | PR | Marketing
Bianca Sakai Work Experience Details
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Social Media & Growth ManagerHeadline Dec 2021 - Aug 2023São Paulo, Brasil -
Marketing Coordinator - Publishing/MangasPanini Brasil Jun 2021 - Nov 2021São Paulo, Brasil -
Social Media ManagerLoading Entertainment Media Nov 2020 - May 2021São Paulo, Brasil- Responsible for the institutional social networks and its main shows: Twitter (institucional, @maisgeek52x, @multiverso52x e @mvp52x), Instagram, Facebook, LinkedIn and Tiktok;- Leadership of a 5-people team;- Crisis management, responding and community management;- Strategic planning, establishment of KPIs and reports.
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Manager Of Corporate Communication AccountsSa365 Feb 2019 - Nov 2020São Paulo Area, Brazil- In charge of leading a new corporate communication squad in the agency, I managed projects for digital communication for JBS (social media), Sanofi (social media and website) and Votorantim Cimentos (Youtube project);- Account management, relationship with client, briefing, squad leadership, resources and goals set up. -
Pubic Relations CoordinatorPanasonic Do Brasil Jun 2015 - Aug 2018São Paulo Area, Brazil2017 was the time to focus on Internal Communication. I was the leader of the first IC project within the company: a specialized agency and consultancy process were hired so we could work on our weak points. It was also the year of the 50th anniversary of Panasonic in Brazil, the perfect timing to change and create the communication culture, besides celebrating the milestone with all employees along the period with engaging activities.As a PR local face of a worldwide Olympic partner company and with Rio 2016 Olympic Games, I had good challenges:- Coordination of interview for Panasonic's global CEO, Kazuhiro Tsuga, which resulted in a full page article about the company;- 2 media conferences;- Arrangements for venue accesses for media;- Planning and execution of initiatives designed to engage Panasonic's employees. -
Senior Communication AnalystPanasonic Do Brasil Mar 2014 - May 2015I became Public Relations. As a senior professional, I had a challenging task: to develop a PR-focused organization designed to provide visibility into Panasonic's product and services offering.Accountable for corporate messaging and strategic relationship building within B2B (professional cameras, projectors, air conditioners and others) and B2C solutions (home appliances, brown goods and batteries), liased with media outlets and influencers to help define or influence corporate perception across all product lines.I provided guidance to 3rd party PR agency and media organizations as needed to standartize corporate messaging, including media events, press trips and showcases.This was also when I developed the embrionary internal communication project in the company, covering all 4 units, including factories.
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Marketing Analyst IiPanasonic Do Brasil Feb 2013 - Feb 2014São Paulo E Região, BrasilAfter some planning changes in the company, I was left in charge of marketing communication for White Goods, a key segment, which started being produced locally in a new factory launched in 2012.My activities were to:- Plan and make strategies for ad & promotion dedicated refrigerators and washing machines, besides other product categories (microwave oven, air conditioner, batteries);- Develop mass media campaign with Fernanda Lima, brand ambassador and famous Brazilian TV presenter; - Branding, briefing, media plan approval and follow-up directly with advertising agency; - Develop point of purchase material; - Work in partnership with Web department for online campaigns; - Lend products for media (review and hands-on tests).
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Marketing AnalystPanasonic Do Brasil Jan 2012 - Feb 2013São Paulo E Região, BrasilI was hired to develop the communication planning and strategy for company’s key-product LUMIX (digital camera). My core responsibilities were:- Plan mass media campaigns with Neymar Jr, brand ambassador, along with advertising agency (briefing, concept creation and media plan development, follow-up).- Print and produce point of purchase promotional material.- Training meetings with sales promoters; - Facebook fanpage coordination.- Product lending for influencers and technology blogs.- Organizing and planning booth in Photo Image fair.
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Communication Intern To Senior Communication AnalystSky Brasil Jun 2008 - Jan 2012São Paulo Area, BrazilI developed a growing history, from the internship program to promotions every year. My responsabilities grew and I gained experience in:- Marketing communication with clients of all company’s products: internet broadband, SKY On Demand, SKY HDTV, pay-per-view movies, Telecine/HBO channels packages, Big Brother Brazil, Premiere FC, among others.- Interfacing with Product Marketing department;- Briefing and follow-up with creative departments (as a 'in house agency'): Web, On Air and offline. Videos, online banners, TV text messages, e-mail marketing, website interface, direct mail;- Concept development for special products with the advertising agency. -
Marketing InternMastersaf Oct 2007 - Jun 2008
Bianca Sakai Skills
Marketing Management
Espanhol
Social Media
Digital Strategy
Visual Communication
Electronics
Corporate Communications
Pop Displays
Digital Marketing
Adobe Photoshop
Strategy
Facebook
Microsoft Office
Marketing
Blogues
Marketing Digital
Product Management
Marketing Communications
Publicidade
Sistemas Operacionais
Marketing Strategy
Press Relations
Linkedin
Instagram
Bianca Sakai Education Details
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Publicidade E Propaganda -
Fia - Fundação Instituto De AdministraçãoInteligência De Mercado -
Escola Panamericana De Arte E DesignDesign Visual E Comunicação
Frequently Asked Questions about Bianca Sakai
What is Bianca Sakai's role at the current company?
Bianca Sakai's current role is Communication | PR | Marketing.
What is Bianca Sakai's email address?
Bianca Sakai's email address is bi****@****ail.com
What schools did Bianca Sakai attend?
Bianca Sakai attended Universidade De São Paulo, Fia - Fundação Instituto De Administração, Escola Panamericana De Arte E Design.
What skills is Bianca Sakai known for?
Bianca Sakai has skills like Marketing Management, Espanhol, Social Media, Digital Strategy, Visual Communication, Electronics, Corporate Communications, Pop Displays, Digital Marketing, Adobe Photoshop, Strategy, Facebook.
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