- Built and ran Affiliate Program with team of three - Content Calendar Creation- Planned out content, caption writing, hashtag strategy, holiday/ trend research- Content Brainstorming- Social Scheduling and Live Posting- Manage scheduler and ensure posts are timely and correct- Community Management- Collaboration with Key Stakeholders- Working with the Flexpower team and content creators to source information and content- Measuring Metrics/ Reporting

- Own cultivating the social strategy and experience across US and Canadian brands with engaging storytelling and content- Create, implement, and maintain social content strategy across all brands - Develop, maintain, and optimize monthly social media calendars for all platforms based on overall marketing calendars- Responsible for Strategic execution and publishing of all social content including testing of frequency, timing, and content type optimization (visual content, hashtag keywords, use of emojis etc.) to keep improving social performance- Develop and build a strategic influencer program for all Cronos Brands that ladders back to annual brand objectives, in addition to working in lockstep with the ambassador program manager - Curate Influencer and Friends of the Brand lists to support key brand moments and objectives in addition to identifying and evaluating potential new Influencers and Friends of the Brand. - Perform outreach activities, including developing and maintaining relationships with key Influencers and Friends of the Brand, and leverage those relationships and opportunities where appropriate with product seeding and collaboration.- Own and lead Affiliate Marketing Strategies and Opportunities - Celebrity team management - Track and record performance of spend against goals and budget

- Oversee all client accounts spanning multiple social platforms (Instagram, Facebook, Pinterest, YouTube etc.) and executing the scope of their contracts including but not limited to Email Marketing, SEO for Website Creation + Blog Writing, Influencer Marketing, Facebook Ads, Social Giveaways + Campaigns, Graphic Design, Photoshoot Coordination + Execution, and Curation + Planning of Social Feeds. - Spearheads Social Strategy on all Platforms, Analyzes Instagram, Facebook, and Email Analytics + Creates Monthly Reports- Notable Platforms: Later, Planoly, Canva, Mailchimp, Square Space, Shopify, Ads Manager, LightRoom + IGTV - Head of Internship Program

- Designed and wrote copy for landing pages, email marketing, ad campaigns, and social media content for Instagram and Facebook- Ran photo shoots for book club and spearheaded shop the look page with affiliate links - Managed three Instagram feeds and four Facebook pages

- Created content calendars and scheduled posts- Collected assets from staff and customers to create social posts- Targeted audience through engagement strategies- Implemented new feed aesthetic with graphic design

- Planned out social media content for salon's feed showcasing five hair stylists- Harnessed exposure for salon through involvement in high-level photoshoots- Organized in house photo shoots: shot list, looks, location, took photos