Oversee a portfolio of clients from large international eCommerce brands right through to start-ups and entrepreneurs with various needs and requirements in the digital marketing and advertising space. Work closely with the Digital Marketing team and Head of Digital Strategy to ensure happy clients and smooth delivery of scopes as well as spot opportunities as they arise.Responsibilities:» Maintain and grow the organic social media platforms of clients, work closely with Content Managers to post key, audience appropriate messaging.» Brief, develop and send effective email marketing campaigns while also implementing strategies to grow clients’ database.» Oversee SEO and SEM strategies to drive search engine growth.» Write, manage, launch and optimise paid promotions via Facebook AdsManager to support client objectives.» Report on key metrics using Ads Manager, Google Analytics and a range of in house CRM tools in order to measure, develop and optimise campaign effectiveness.» Stay up to date with industry trends and insights bringing new features and ideas to diverse portfolio of clients.» Develop and present quarterly performance driven marketing campaigns for all clients.

The Marketing Mix is a full-service marketing agency. TMM achieves the best results with in-house graphic designers, videographers, data analysts, web designers, social specialists, copywriters, and marketing strategists to produce innovative marketing campaigns with real results.Responsibilities:» Manage new and existing client accounts, from campaign conception through to approval and the delivery of service to the client. » Complete all documentation accurately, compile the appropriate briefs for internal departments and have clients sign off on final proofs. » Assist in the development and distribution of new product and service offerings to existing and prospective clients.» Update revenue report for client projections and actuals.» Generate new business leads.» Liaise with clients and internal department staff.» Work closely with Account Coordinators to maintain the client job files.» Assisting in the internal development & education of junior staff.

Act as an external advisor, using advanced marketing experience to provide extensive marketing services.Responsibilities:» Meet with clients to understand their business goals and objectives» Develop customised, result-driven strategic marketing plans to improve performance and ROI» Suggest improvements to existing strategies, and identify opportunities to increase customer engagement» Integrate branding strategy and design the essential guidelines for marketing activities» Create effective marketing outputs including but not limited to web design, SEO, social media, push email campaigns, videos, animations, brand development, capabilities brochures, flyers, etc. » Solve marketing challenges by creating effective marketing solutions» On-going support and optimisation to improve marketing ROI and strategy optimisation

Key achievements:» Establish a marketing consultancy company from the ground up.» Undertake a wide range of marketing tasks dependent on customer needs e.g. digital, print, brand, internal communications etc. » Manage all administration and accounting associated with the company.Responsibilities:» Conduct audits on existing websites and provide detailed report.» Improve existing websites based on audit recommendations (WordPress and Sitecore). » Generate new company websites (Shopify and WordPress).» Improve website SEO (YOAST, Sitecore, Shopify).» Utilise Google Ads to obtain first search results.» Create new website content and develop new landing pages.» Develop Mailchimp push email campaigns to increase website traffic and resulting sales.» Revamp company LinkedIn.» Create branding for start-up companies including logo development.» Conduct branding audit for existing companies across multiple platforms and rectify inconsistencies; develop brand guidelines.» Develop comprehensive company capabilities brochure.» Generate customer specific value propositions.» Produce one pagers, quad charts, industry specific flyers.» Work with clients to produce case studies and blog content.» Create, distribute and collate results for customer satisfaction surveys.

Responsibilities:» Increase brand awareness and reputation through enhancement of customer touch points in alignment with brand guidelines. » Develop marketing collateral and sales tools such as brochures, flyer’s, and value propositions in order to increase sales and brand awareness.» Evaluate the success of marketing and communications activities through monitoring of metrics and KPI’s (using Google Analytics, sales and customer data, customer surveys, Mailchimp analytics etc.).» Create regular marketing campaigns to promote products, services, and increase positive brand perception. » Develop messaging and content for internal and external communications.» Engage and liaise with third party consultants and vendors to create additional marketing pieces. » Responsible for updating all digital platforms: internal company intranet (MyHub), company website (Sitecore) and LinkedIn page. » Create videos (using Adobe Premiere Pro) for both internal and external communication objectives. » Partake in customer visits, presentations and focus groups to further understand and improve on customer perception and satisfaction. » Organise, execute, and measure the success of events for internal and external stakeholders such as technical evenings, capability tours, exhibition involvement and internal company events.

Responsibilities:» Organise and plan professional large-scale events. » Update social media sites such as LinkedIn and Facebook. » Review, adhere to and plan a monthly budget for sales and marketing. » Responsible for managing CRM » Create collateral such as brochures, newsletters, presentations. » Act as a representative of the FMC Technologies brand at various events and amongst various networking groups. » Active member of the HSE, charity and social committee.

During my time at Proweld I was the first point of contact allowing me to furthered my phone manner and my ability to conduct myself professionally. I also carried out numerous interviews with potential employees as well as conducted English tests to assess the English competencies of overseas workers. I organised medical exams and was responsible for liaising between different mine sites and their workers. Furthermore I collated timesheets for the payroll officer and produced invoices. In addition to these skills, I acted as a personal assistant to the human resources manager and carried out numerous administration and office tasks. This gave me the opportunity to gain a greater understanding of the professional environment.

I taught English to a variety of students from the ages of 13 to 45 with varying degrees of English speaking capabilities. I was responsible for three classes a day for five days a week, with the classes ranging in sizes- the maximum being 16 students. This experience taught me the value of diverse cultures, as well as how to appreciate and respect other societies. Furthermore it made me gain a greater confidence in myself and my ability to communicate with people- including those from a vastly different background. Working with CWF provided me with a unique experience and taught me many life skills.

Completed government internship in the Community Relations Unit of the Department for Communities. Acted as a personal assistant to the Community Relations Manager. Wrote four media releases promoting funding for the Youth Grants Program. Wrote a news article which was published in the September 2010 edition of Have-A-Go newspaper. Wrote two articles which were published on the Departments intranet. Drafted speech notes for the Minister Robyn McSweeney to introduce the Mayor of Perth at a forum of the Business and Professional Women Australia conference. Edited the Departments website including updating pages and creating new pages. Updated events listings on the Departments Facebook page. Prepared an exhibit of photography entries for the Deborah Kirwan Media Awards.

Completed work experience with the events company Events Services & Productions. Responsible for doing research for ideas in relation to upcoming events as well as researching coverage for previous events. Exposed to clients and stakeholders, furtherin professional communication skills. Attend and help to run a variety of events including a ball, cocktail night, degustation dinner, award ceremony and a movie opening. Acted as an office assistant and was responsible for an administrative role. This experience allowed me to be creative as well as solve those unpredictable obstacles that occur in such an ever-changing profession.