Planned and executed the online brand experience strategy for the bike department to increase the overall exposure of the brand and bike related products on the internet through large and small campaigns that involved advertising, media coverage, social media, games, giveaways and consumer newsletters. Built campaigns and stories around global bike events such as the Tour de France, Mountain Bike World Cup, Ironman races and Eurobike, to educate and inspire Scott’s consumers. Collaborated with the art, web, PR, events and IT departments as well as Scott Sports distributors, subsidiaries, photographers, athletes, and filmmakers to create and see through the production of necessary tools for global campaigns to tell stories that achieve Scott’s brand experience goals and build awareness of Scott products.Managed yearly online advertising and communications budget totaling 100,000 EUR and presented reports that showed how the results achieved the traffic, engagement and conversation goals that drive the business. Created and followed up with all PR stories related to the SCOTT brand, athletes, teams and products, and managed organization and distribution of all necessary related assets that dramatically increased the brand’s presence online.Doubled the SCOTT Facebook and Twitter community, tripled consumer engagement and conversations, and quadrupled the consumer newsletter database in one year.Managed all online platforms including social media, website, mobile, tablet, email and online PR and tied them together to strategically manage the way a consumer interacts with the SCOTT brand on the web and through technology.Supported SCOTT subsidiaries and distributors by providing them with the necessary tools to communicate locally while keeping the overall brand message internationally consistent.

Created and executed marketing plans for the release of more than 5 major films and 30 minor films annually, while serving as the main point of contact for all associated parties involved in the marketing strategies of each releaseDeveloped and implemented online and print marketing strategies by managing projects with the production and design teams to create videos, interviews, one sheets, banners, advertisements, catalogs, posters, for both online and print marketing and advertising