Bianca Shaw Email and Phone Number

Head of social media and digital reputation for the iconic Caesars Entertainment. With over 50+ destinations, we're the largest gaming brand in the United States.Our portfolio includes: Caesars Palace, Caesars, Eldorado, Harrah's, Horseshoe, Tropicana, The Cromwell, Bally's, The LINQ, Paris, Planet Hollywood, Rio, Circus Circus Reno, Silver Legacy, Grand Victoria, Lumiere Place, Belle of Baton Rouge, Isle of Capri, Lady Lucky, Isle, and more.

Recruited by a legendary executive team and due to my desire to continually challenge myself, I departed my former position to join another project with the goal to redefine the luxury hotel experience. As Drew Las Vegas’ digital and social media marketing lead, I was responsible for reimagining the way a Las Vegas luxury property would approach their overall digital and social strategy. Drew Las Vegas was supposed to open in 2022. My position was eliminated due to COVID-19.

Social media marketing lead responsible for establishing the overall strategic social media positioning and brand marketing of Genting Berhad's first fully integrated resort and casino in Nevada, Resorts World Las Vegas. The project is slated to open Summer 2021.

Led the social strategy for all nine Caesars Entertainment Las Vegas brands. Introduced process and innovation to a small, yet nimble team. Continually pushed the envelope with new ideas and challenge the status quo.

Led strategic alignment with Las Vegas property brand strategy teams. Provided regional brand support and inclusion into corporate initiatives and best practices. Instill the foundational ground work for the Corporate Social Media department with structure, process and robust implementation. Ensured there was Media alignment on content optimization for paid campaigns and initiatives. Provided strategic direction for the Social Customer Care team for all Las Vegas and Regional property brands regarding online reputation management. Establish Community Management process and ongoing best practices for all brand channels with a focus on customer service and recovery. Provided data driven strategies with established benchmarking and consistent reporting of channel performance to brands partners. Ensured social integration with internal agency and overall structure is seamless.

Heads digital and social media strategy, oversees digital media operations, web operations and development, UX/UI, influencer outreach and client communication.• Content Development• Customer Engagement• Digital Marketing• Digital Media & Search Engine Marketing• Email Marketing• Influencer Relations & Outreach• Media Planning & Execution• Research & Analytics• Search Engine Optimization• Social Media Strategy & Marketing • Usability/User Experience Testing & User Interface Design• Web Development

Providing strategic counsel and leading digital and social strategy for Hakkasan Group from a global perspective to venue specific. Specializing in the core verticals of nightlife/daylife, restaurants and hospitality. Venues include Hakkasan Las Vegas Nightclub & Restaurant, OMNIA Nightclub Las Vegas & San Diego, Wet Republic, Hakkasan Beverly Hills, Bootsy Bellows, Searsucker Las Vegas, and more.http://hakkasangroup.com/

Responsible for content and engagement strategy for Transamerica's primary social media channels. Leading and providing strategic counsel to Transamerica C-Suite digital + social activations. Provide digital + social resources to divisional and business unit critical change initiatives and partnerships. Manage and facilitate relationship with social advertising partners.

Social media lead and digital strategist for state commission on tourism as well as an esteemed consumer electronics brand. Responsible for social media strategy, digital advertising and content integration partnerships, and an integral methodologist to measurement + analytics. In addition to existing accounts, I also Ideate, refine and deliver new business pitches. Responsible for select vendor relationships.

Design and implement effective social media marketing campaigns for our Fortune 500 brands, inclusive of overall social media creative and strategy development.

Social Media Manager for The Mirage. I am the direct liaison between our customers and respective departments, virtual concierge, online brand ambassador and guest relations facilitator. I handle all web 2.0 channels of communication which include Facebook, Twitter, YouTube, FourSquare, LinkedIn, Flickr, etc.

Assisted with the opening of CityCenter campus inclusive of ARIA, Vdara and Crystals. Spearheaded the campus photography for exterior and interior by collaborating with renown photographer Scott Frances. Coordinated the creation of branded collateral for brands and implemented the launch of social properties for Vdara as well as citycenter.com

Brand ambassador and consultant for rebrand of The Mirage. Assisted with sponsorships for experiential marketing events with talent. Effectively launched first on-property SMS campaign for in-market recipients and introduced social media through and relevancy in internet marketing.

Coordinate advertising and collateral for print, outdoor, television, electronic and digital media to completion, coordinate scheduling of advertising and promotions with third parties to ensure client satisfaction and project completion, update status reports, prepare agendas and conference reports, interface with clients, make judgment calls to plan and accomplish goals, build client and team relationships, ensure that projects are produced on time and on budget, ensure the effective, efficient and correct flow of communication.