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Tenured marketer with a serious passion for brand strategy and communications. Marketing leader with 14+ years of award-winning (and business driving) marketing, innovation, and leadership experience. Love food... and love building great Brands within the Food & Beverage industry.Expertise includes: Brand Development/Positioning; Consumer Communications Planning & Execution; Innovation Strategy & Execution; New Product & Packaging Development; Retail Strategy Development; Cross Functional Team Management; Team Leadership & Development; Agency Management
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Brand ConsultantUniversal Curve Jan 2021 - PresentSanta Monica, California1) Brand Consulting: marketing generalist with special interest in brand strategy and communications. 2) 1:1 Coaching: helping women get the maximum value out of their potential. -
Brand Strategy Manager, Communications Center Of ExcellenceNestlé Sep 2019 - Mar 2020Arlington, VirginiaIn this role, I supported brand strategy and consumer marketing efforts for the Beverage portfolio, including Coffee mate, natural bliss®, Starbucks Creamers and Nesquik; the Ice Cream portfolio, including Häagen-Dazs, Outshine and Drumstick; the Baking portfolio, including Toll House, Libby’s and Carnation; and the Global Foods portfolio, including Maggi, Nido, La Lechera, Abuelita and Media Crema. -
Marketing Manager, Creamer Business Unit, Beverage DivisionNestlé Aug 2017 - Sep 2019Arlington, VirginiaI spent two years in the Beverage Division working in the Creamer Business Unit as the Marketing Manager for Communications. In this role, I was responsible for brand strategy and consumer marketing efforts for the entire Creamer portfolio, including Coffee mate (Nestlé USA's largest brand), natural bliss®, Artisan Café and newly launched Starbucks Creamers (launched in July 2019 under the Global Coffee Alliance/Nestlé Coffee Partners group). I am very proud to have been part of the team that… Show more I spent two years in the Beverage Division working in the Creamer Business Unit as the Marketing Manager for Communications. In this role, I was responsible for brand strategy and consumer marketing efforts for the entire Creamer portfolio, including Coffee mate (Nestlé USA's largest brand), natural bliss®, Artisan Café and newly launched Starbucks Creamers (launched in July 2019 under the Global Coffee Alliance/Nestlé Coffee Partners group). I am very proud to have been part of the team that expanded the incredible Starbucks brand into the Coffee Creamers category and am especially proud of the holistic communications plan and "This. Changes. Everything." campaign we developed to support the launch. During this time, I was also responsible for internal/external agency management, including management of the total Creamer portfolio marketing budget. Show less -
Marketing Manager, Stouffer'S, Prepared Foods/Foods DivisionNestlé Sep 2015 - Aug 2017Solon, OhioAfter spending a year and a half incubating the ambient culinary business in the International Brands Division, the leadership team asked me to help transition the business to the Solon, Ohio office under the Stouffer's Brand (Nestlé USA's second largest brand). I stayed on to lead the launch of the business with Stouffer's Seasoning Wraps and Sauce Duos, overseeing all product development (including recipe formulation, volume forecasting, and general business case development) and consumer… Show more After spending a year and a half incubating the ambient culinary business in the International Brands Division, the leadership team asked me to help transition the business to the Solon, Ohio office under the Stouffer's Brand (Nestlé USA's second largest brand). I stayed on to lead the launch of the business with Stouffer's Seasoning Wraps and Sauce Duos, overseeing all product development (including recipe formulation, volume forecasting, and general business case development) and consumer marketing efforts (including agency and budget management). I am very proud to have been part of the team that expanded Stouffer's beyond the frozen aisle, for the first time in the Brand's 90+ year history, with an incredibly innovative product: Seasoning Wraps. To celebrate the launch, we created a limited edition “Cookbook You Can Cook,” a cookbook made with the Seasoning Wraps as the pages and an easy and tasty recipe printed on each page. Stouffer's won a Bronze Lion at the 2017 Cannes Lions International Festival of Creativity for "The Cookbook You Can Cook;" it is the first Cannes Lion for Nestlé USA.During this time, I also took on the additional responsibility of leading all Master Brand brand strategy and consumer marketing efforts, specifically leading the launch of the Brand's re-positioning campaign, "What Are You Hungry For," which drove strong sales and market share growth and significant increases on brand equity metrics. Show less -
Marketing Manager, White Space Innovation, International Brands DivisionNestlé Mar 2014 - Aug 2015Glendale, CaliforniaDuring this time, I led the innovation team working on a white space opportunity that would take Nestlé USA into an entirely new and highly incremental category: ambient culinary. After a two-year incubation in the International Brands Division, the business transitioned to the Prepared Foods Division under the Stouffer's Brand. -
Marketing Associate, Butterfinger, Confections & Snacks DivisionNestlé Aug 2010 - Feb 2014Glendale, CaliforniaUpon graduating with my MBA, I returned to Nestlé full-time on the Butterfinger marketing team. My primary role during this time was to build the innovation/renovation pipeline for the Brand. I am most proud to have led the launch of Butterfinger Peanut Butter Cups, the single largest new product launch the Confections & Snacks Division had ever experienced, which included the first-ever Nestlé Super Bowl TV ad in 2014. Other honors include winning various 'Best New Product' awards in 2015 and… Show more Upon graduating with my MBA, I returned to Nestlé full-time on the Butterfinger marketing team. My primary role during this time was to build the innovation/renovation pipeline for the Brand. I am most proud to have led the launch of Butterfinger Peanut Butter Cups, the single largest new product launch the Confections & Snacks Division had ever experienced, which included the first-ever Nestlé Super Bowl TV ad in 2014. Other honors include winning various 'Best New Product' awards in 2015 and the Nielsen Breakthrough Innovation award in 2016. Show less -
Summer Marketing Associate, Nestlé Crunch & 100 Grand, Confections & Snacks DivisionNestlé May 2009 - Aug 2009Glendale, CaliforniaWhile working to complete my MBA at the University of Southern California - Marshall School of Business, I spent the summer after my first year as a Summer Marketing Associate in Nestlé USA's Confections & Snacks Division. I worked on the Nestlé Crunch and 100 Grand chocolate businesses with projects that spanned development of consumer marketing strategies and analysis of channel growth opportunities. -
Senior ConsultantIbm Global Services Jul 2005 - Jun 2008Washington D.C. Metro AreaAfter graduating with a Finance degree from The College of William & Mary, I started my career as a Consultant with IBM in their Global Business Services group. In this role, I led teams to overhaul the financial systems and business processes of the U.S. Department of the Navy.
Bianca Suchter Skills
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Frequently Asked Questions about Bianca Suchter
What company does Bianca Suchter work for?
Bianca Suchter works for Universal Curve
What is Bianca Suchter's role at the current company?
Bianca Suchter's current role is Brand Consultant.
What is Bianca Suchter's email address?
Bianca Suchter's email address is tb****@****ail.com
What is Bianca Suchter's direct phone number?
Bianca Suchter's direct phone number is +170328*****
What schools did Bianca Suchter attend?
Bianca Suchter attended Usc Marshall School Of Business, William & Mary.
What skills is Bianca Suchter known for?
Bianca Suchter has skills like Strategy, Cross Functional Team Leadership, Brand Management, Leadership, Marketing, Business Strategy, Analysis, Strategic Planning, Crm.
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