Bianca Dolan Email & Phone Number

Paris, Fr

• Legally founded the marketing consultancy, ABD Consulting LLC in July of 2023• Conducted SWOT analysis from researching the practices within client’s industry, client’s history, and their competitors • Created visually appealing infographics and videos for Instagram and Facebook campaigns to raise awareness and promote current product offerings• Strategized and managed a social media marketing plan and posting schedule for Instagram and Facebook pages, targeting potential customer segments• Ideated new business offerings to reach more demographics and expand into other customer segments• Planned and executed events by analyzing demographic data and creating promotional flyers to ensure maximum attendance, resulting in enhanced brand visibility

• Conducted SWOT analysis from researching the practices of the industry, Maya Prep and their competitors • Created visually appealing infographics and videos for Instagram and Facebook campaigns to raise awareness and promote current product offerings• Strategized and managed a social media marketing plan and posting schedule for Instagram and Facebook pages, targeting potential students and their parents• Ideated new business offerings to reach more demographics and expand into other customer segments• Planned and executed events by analyzing demographic data and creating promotional flyers to ensure maximum attendance, resulting in enhanced brand visibility

New York, New York, United States

• Identified a solution for repurposing company datasets in a creative way and presented the proposal to CEO and senior leadership with cross functional group• Organized hundreds of logos in company’s customer logo library for sales team in a master PowerPoint based on segment, account, therapeutic area and provided sales team with vital facts on customers• Wrote outreach sequences including email copies, phone call scripts, and LinkedIn request messages to potential customers before and after conferences as part of a strategy to acquire new clients• Researched and monitored potential clients using Zymewire to look for business indicators and determine if potential customers in our target markets are ready to use our products

• Conducted an audit of JOD’s current Instagram page and website • Built a customer profile of JOD’s ideal customer through researching demographics on past and potential clients to curate content that is more effective for target audience• Researched other sustainable catering companies to gain a better understanding of industry and their social media practices. Organized findings in Excel spreadsheet• Created social media mockups of Instagram posts and stories using Canva that relate to the business, the founder of the company, and education of sustainable practices to generate awareness to consumers• Cultivated a brand identity for JOD through creating a logo, slogan and brand palette

• Created Design Thinking-based curriculum for students leading Changemaker projects• Implemented hands-on activities for building a user profile, creating a persona, interviewing the user, ideating new solutions through rapid-fire brainstorming, and prototyping the solution• Instructed 7-week long Design Thinking Workshops for students

Detroit Metropolitan Area

Masters, Luxury Marketing & Management

Bachelor'S Degree, Business/Commerce, General

Activities and Societies: Changemaker Hub, LAUNCH, SIBC, AMA

High School Diploma, 4.0

Activities and Societies: Orchestra, NHS, French Club