Roster includes: Ty Dolla $ign, SuperDuperKyle, gnash, Mason Ramsey, Oliver Tree, Kap G, O.T. Genasis, Whethan, Jaymes Young, Skizzy Mars, Ronny J and more. Marketing Responsibilities: - Develop and execute powerful marketing plans for roster while providing focused, hands on, day-to-day attention to artists and their managers- Work with artists, managers and designers to create artwork for digital and physical releases- Design and oversee production of marketing tools such as posters, stickers and custom items- Manage artist marketing budgets and ensure timely payment for all vendors - Coordinate with label production and sales teams to deliver releases with optimal timing and promotional placement- Keep internal and external team members informed of artist activity through the circulation of timelines, update emails, one-sheets, sales/streaming reports, etc. - Oversee and plan music videos with or without a video commissioner or production company- Attend events, shows and parties to form relationships within the industryDigital Marketing Responsibilities: - Build and execute digital plans, including but not limited to social media, third-party promotions, contests and email/mobile marketing campaigns - Oversee creation of digital assets including banners, web graphics and short-form video- Manage artist social media accounts and promote content through online channels- Oversee development and design of artist websites and microsites to maximize artist visibility- Construct community/fan-building initiatives that allow the artist to engage with their fanbase- Maintain and oversee artists’ digital profiles on streaming services (ie: Spotify, Apple Music)- Foster and maintain new and ongoing relationships with online partners and affiliates to secure cutting-edge opportunities and promotions for artists- Brainstorm, budget and execute effective online ad campaigns for artists

During this role, I provided support for three supervisors: SVP of Marketing, Sr. Director of Marketing and VP of Video Production & Content.Marketing credits include: Lupe Fiasco, Ty Dolla $ign, Action Bronson, gnash, Kap G, O.T. Genasis, Meg Myers, Diggy, Taylor Gang, Snow Tha Product, Sirah and more. Video production credits include: Twenty One Pilots, Paramore, Skrillex, Panic! At The Disco, Wiz Khalifa, Trey Songz, Action Bronson, Christina Perri, Fitz & The Tantrums, Chromeo, alt-J, Young The Giant, Grouplove, Cobra Starship, Icona Pop, Fast & The Furious Soundtrack, The Fault in Our Stars Soundtrack and more. Marketing & Digital Responsibilities: - Managed calendars for multiple supervisors including booking and confirming meetings- Booked artist and supervisor travel and submitted Travel & Expense reports regularly- Monitored phones and managed all incoming/outgoing calls for supervisors- Collected and processed invoices from vendors and followed through on timely payment- Organized artist calendars, timelines, update emails, one-sheets, streaming reports, etc.- Oversaw design and production of marketing tools such as posters, stickers, etc.- Assisted with management of artist social media and creation of digital assets/toolsVideo Production Responsibilities: - Managed calendar for video commissioner including booking and confirming meetings- Coordinated with artist management and production to book high volume of talent travel - Booked video commissioner travel and submitted Travel & Expense reports regularly- Served as artist/label liaison to production for all pre/post-shoot logistics- Collected and processed all production invoices and followed through on timely payment- Coordinated with label video administrator on production contracts and payments- Oversaw timely video delivery including legal review and master file transfers

- Assisted brand management team with marketing campaigns for a roster of country artists- Prepared for company events and provided assistance to event staff on-site- Maintained and prepared guest lists for label events and showcases - Organized brand management inventory of CDs, DVDs, and other promotional materials- Updated and maintained calendars of events for the roster of artists- Prepared mail-outs of CDs and artist promotional packages for sponsors and nonprofits- Assisted Radio Promotions intern team with numerous artist mailings to Country radio- Assisted with large-scale mailings for the labels' artists nominated for ACM Award(s)- Completed errands and picked up promotional materials as needed- Organized managers' receipts/invoices for Travel & Expense reports

- Provided on-site assistance to music venue staff for a variety of concerts and events- Checked will-call tickets and scanned physical tickets using Ticketmaster eEntry scanners- Wrist-banded all concert patrons after passing the ticket checkpoint- Assisted tour managers in organizing fans for meet & greets, listening parties, etc- Assisted local promoters by handing out promotional materials as patrons exit the venue- Worked with other volunteers and staff to clean venue after live events- Assisted in staging and preparing the venue seating and set-up for special events and rentals- Addressed questions/concerns that concert patrons had in regards to the show or venue- Worked in the venue's in-house coffee bar to sell and prepare food and beverages for patrons- Worked Rocketown's annual ticketed fundraisers featuring notable celebrity entertainment

- Developed and maintained online content for a diverse roster of urban and alternative artists - Published and promoted artist tour routing/ticketing via social media and email campaigns - Promoted music and merchandise sales on artists’ and labels’ online properties- Assisted with creation and claiming of audiovisual content for artists’ online properties - Focused on developing fan engagement and fostered 30% growth on artists’ Facebook pages- Created artist one sheets for managers' use when pitching to blogs and media outlets- Created and modified a variety of promotional tools including web banners and graphics- Compiled routine reports on artists’ activity and distributed weekly SoundScan reports- Worked with WEA D2C Content Team to provide content needed to launch artists' sites- Drafted copy for email blasts and submitted production requests to Marketing Services- Provided administrative support to the executive assistant of the Chairman/COO- Conducted routine online searches to compile online coverage and blog placement for artists- Assisted with online giveaways and liaised with fans to ensure timely receipt of legal documents needed to deliver prizes

- Assisted product managers in assessing the consumer functionality of artist web stores- Attended weekly team meetings to discuss project updates and completion status- Filed and maintained organized records of all client invoices and purchase orders- Developed and implemented online giveaways to engage with the company fan base- Created and published engaging content on the company’s online properties- Assisted customer service team in identifying issues with customers’ order status- Utilized Blast Ramp to review order history and identify fraudulent orders- Organized office inventory of overstock merchandise and product samples- Updated and maintained the company's calendar of client tour dates and events- Assisted staff members with additional administrative tasks and errands as needed

-Oversaw the label’s street team composed of over 2,000 fans worldwide -Developed promotional missions for street team members to complete using Fancorps-Communicated with street team members to arrange promotion at shows nationwide-Organized mailings of promotional materials and rewards to all street team members-Compiled weekly social media reports for the label’s roster of alternative and pop-rock artists-Developed and published content on all online properties for the artists and record label-Fulfilled and packaged orders for the label’s web store of artist merchandise and music-Reviewed and organized demo submissions into a weekly report for staff members-Compiled notable blogs and websites to utilize for artist news placements-Collaborated with other interns to develop innovative and engaging online contests and giveaways

-Compiled album packaging information for upcoming artist and special market album releases -Communicated with music publishers to confirm songwriters, copyright ownership, and lyrics-Maintained project folders containing all pertinent album information and project invoices-Attended weekly marketing meetings to discuss project timelines and completion status-Organized and maintained catalog closets of past releases