Bianca E. Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Brazil

Rio De Janeiro

- Responsible for visitors revenue generation, with a financial result (EBITDA) above the 2023 goal;- Online campaign and promotions management (ROI 41), SEO, SEM, A/B testing, public relations management (6.000 mentions in earned media), social media and content strategy (32.9% average growth), consumer journey, inbound marketing, CRM (226% growth) and lead nurturing;- Go-to-market strategies, targeting and product portfolio management;- NPS management, achieving 82.4 - excellence;- Events and live marketing activations management;- Strategic partnership, affiliate marketing and sponsorship projects management;- Digital transformation project management;- Scenography and signalization projects management;- Market data analysis, goals definition and KPIs analysis for report generation;- Coordination of external vendors for timely service delivery;- Internal and external (B2B and B2C) stakeholders management;- Crisis communication management.

Rio De Janeiro, Brasil

- Responsible for Parque do Caracol go-to-market strategy after the auction for privatization;- Leader for planning, developing and launching branding projects for Grupo Iter, Parque do Caracol, Destinow and Parque Bondinho Pão de Açúcar;- Responsible for new brand visual identity, verbal identity, voice tone, brand application manual of each one of those brands- Conception and project development of the brand characters for Parque do Caracol and Parque Bondinho Pão de Açúcar;- Scenography and signalization project management for Parque do Caracol, Parque Bondinho Pão de Açúcar and Grupo Iter’s new office;- Large experience in crisis communication management;- Press office management.

Rio De Janeiro, Brasil

- Responsible for visitors revenue generation;- Online and offline campaign management, public relations management, social media, consumer journey, inbound marketing, CRM and lead generation;- Go-to-market strategies and product portfolio management;- NPS (net promoter score) management;- Events and live marketing activations management;- Strategic partnership and sponsorship projects management;- Digital transformation project management;- Scenography and signalization projects management;- Marketing goals definition and KPIs analysis;- Internal and external stakeholders management.

Rio De Janeiro

- Customer relationship management with all the agency’s clients;- Responsible for managing all the key account team;- Customization and sell of special projects;- Deadlines management;- Film production for TV and internet;- Media planning and KPIs performance management and report for clients from different industries segments, such as: Cultura Inglesa; Zoom; Sexy Hot, Universal TV, Multishow and SporTV; Tegra Incorporadora; iFood; Brasilcap; FenaCap; Previ, Infoglobo; Magnésia Bisurada (Aspen Pharma); Doctors Without Borders; Match.com; ASA Brasil (NGO); Afya Educacional; CASSI and OLX, among others;- Marketing budget management;

Rio De Janeiro Area, Brazil

- Key account leader of the agency’s main client;- Responsible for managing around 30 simultaneous online and offline campaigns, from briefing to banners and film production;- Client relationship management;- Deadlines management;- Media planning and KPIs performance management and report;- Marketing budget management;- Digital and offline project management.

Rio De Janeiro Area, Brazil

- Responsible for planning and coordination of online strategy (SEM, SEO, CRM, Social Media, PR) and offline advertising campaigns;- Point of sales brochures and e-commerce management;- Events management and other activities aiming customer acquisition and alumni (former students) relationship;- Responsible for marketing budget management and financial routines of the area;- Online campaign KPIs analysis, SEO and social media management, marketing goals and key performance indicators (KPIs) analysis and presentation;- Responsible for the website and e-commerce project development, MVP and go-live.

Rio De Janeiro Area, Brazil

- Events coordination for LatAm B2B clients;- Marketing giveaway management;- Responsible for consumer journey and CRM.

Rio De Janeiro Area, Brazil

- Responsible for briefing writing and campaign approvals;- Direct negotiation with media vehicles;- Media planning coordination;- Marketing budget management;- Events coordination;- Marketing giveaways production and management;- Strategic partnership management.

São Paulo Area, Brazil

- Participation in some product go-to-market campaigns;. - Coordination of simultaneous events at center-west, northeast and Minas Gerais regions of Brazil;- Merchandising coordinator.

São Paulo

- Responsible for managing press and consumer defense organisms relationship- Copywriting responses for the press about customers’ claims in the consumer defense section on newspapers.

São Paulo

- Disque Itaú: Responsible for register and follow customer’s demands such as information, complains or suggestions;- Itaú Bank Phone: Responsible for checking customer’s account information and other operations such as payments and products acquisition.

Mestrado, Digital Marketing

Mestrado em Marketing Digital pela University of Southampton (UK), de Setembro de 2013 a Dezembro de 2014, obtendo o grau máximo de.

Pós-Mba, Comunicação E Marketing Digital

Atualização, Formação Em Marketing Digital

Extensão, Estratégias De Mobile Marketing

Extensão, Gestão E Liderança

Extensão, Estratégias De Comunicação Em Marketing

Executive Mba, Marketing Management

Extensão, Redação E Comunicação Empresarial

Atualização, Assessoria De Imprensa

Pós-Graduação, Comunicação Empresarial

Graduação, Propaganda E Marketing

Extensão, Atendimento Criativo Para Agências

Atualização, Produção Em Cinema E Vídeo

Extensão, Produção E Marketing Cultural

Executive Mba, Marketing/Marketing Management, General

Executive Mba, Marketing/Marketing Management, General