Bianca E.

Bianca E. Email and Phone Number

Gerente de Marcas e Negócios @ 3mais
Rio De Janeiro, Rio De Janeiro, Brazil
Bianca E.'s Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Bianca E.'s Contact Details
About Bianca E.

Bianca E. is a Gerente de Marcas e Negócios at 3mais. She is proficient in Spanish. Colleagues describe her as "Para mim, Bianca sempre foi uma profissional extremamente diferenciada, de mercado, na área de Comunicação e Marketing. Na FGV, trabalhamos em vários projetos por ocasião das demandas dos cursos coordenados por mim, nos quais tive a oportunidade de conhece-la ainda melhor ressaltando algumas características bastante importantes: sua precisão, objetividade, comprometimento com o trabalho e respectiva entrega, domínio da área de Marketing e Comunicação. Suas marcas são ética e proatividade… Show more" and "A Bianca foi uma das clientes mais incríveis com as quais eu trabalhei em agências de publicidade. Sempre muito educada, gentil e extremamente generosa. E olha que nossa missão não era das mais simples: fazer a gestão de uma crise reputacional de cauda longa. Somamos forças, elaboramos diversos planos de comunicação integrada, monitoramos redes sociais e imprensa em tempo real, produzimos um filme, e enfrentamos momentos bem desafiadores com muita estratégia e parceria. É o tipo de… Show more"

Bianca E.'s Current Company Details
3mais

3Mais

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Gerente de Marcas e Negócios
Rio De Janeiro, Rio De Janeiro, Brazil
Website:
agencia3.com.br
Employees:
58
Bianca E. Work Experience Details
  • 3Mais
    Gerente De Marcas E Negócios
    3Mais
    Rio De Janeiro, Rio De Janeiro, Brazil
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  • 3Mais
    Brands And Business Manager
    3Mais Oct 2024 - Present
    Rio De Janeiro
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  • Parque Bondinho Pão De Açúcar
    Marketing Manager
    Parque Bondinho Pão De Açúcar Jul 2023 - May 2024
    - Responsible for visitors revenue generation, with a financial result (EBITDA) above the 2023 goal;- Online campaign and promotions management (ROI 41), SEO, SEM, A/B testing, public relations management (6.000 mentions in earned media), social media and content strategy (32.9% average growth), consumer journey, inbound marketing, CRM (226% growth) and lead nurturing;- Go-to-market strategies, targeting and product portfolio management;- NPS management, achieving 82.4 - excellence;- Events and live marketing activations management;- Strategic partnership, affiliate marketing and sponsorship projects management;- Digital transformation project management;- Scenography and signalization projects management;- Market data analysis, goals definition and KPIs analysis for report generation;- Coordination of external vendors for timely service delivery;- Internal and external (B2B and B2C) stakeholders management;- Crisis communication management.
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  • Grupo Iter
    Branding Manager
    Grupo Iter Nov 2022 - Jul 2023
    Rio De Janeiro, Brasil
    - Responsible for Parque do Caracol go-to-market strategy after the auction for privatization;- Leader for planning, developing and launching branding projects for Grupo Iter, Parque do Caracol, Destinow and Parque Bondinho Pão de Açúcar;- Responsible for new brand visual identity, verbal identity, voice tone, brand application manual of each one of those brands- Conception and project development of the brand characters for Parque do Caracol and Parque Bondinho Pão de Açúcar;- Scenography and signalization project management for Parque do Caracol, Parque Bondinho Pão de Açúcar and Grupo Iter’s new office;- Large experience in crisis communication management;- Press office management.
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  • Parque Bondinho Pão De Açúcar
    Marketing Manager
    Parque Bondinho Pão De Açúcar Jul 2022 - Oct 2022
    Rio De Janeiro, Brasil
    - Responsible for visitors revenue generation;- Online and offline campaign management, public relations management, social media, consumer journey, inbound marketing, CRM and lead generation;- Go-to-market strategies and product portfolio management;- NPS (net promoter score) management;- Events and live marketing activations management;- Strategic partnership and sponsorship projects management;- Digital transformation project management;- Scenography and signalization projects management;- Marketing goals definition and KPIs analysis;- Internal and external stakeholders management.
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  • Quintal
    Head Of Key Accounts
    Quintal May 2019 - Jun 2022
    Rio De Janeiro
    - Customer relationship management with all the agency’s clients;- Responsible for managing all the key account team;- Customization and sell of special projects;- Deadlines management;- Film production for TV and internet;- Media planning and KPIs performance management and report for clients from different industries segments, such as: Cultura Inglesa; Zoom; Sexy Hot, Universal TV, Multishow and SporTV; Tegra Incorporadora; iFood; Brasilcap; FenaCap; Previ, Infoglobo; Magnésia Bisurada (Aspen Pharma); Doctors Without Borders; Match.com; ASA Brasil (NGO); Afya Educacional; CASSI and OLX, among others;- Marketing budget management;
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  • Agência3
    Senior Account Manager Team Lead
    Agência3 Feb 2015 - Apr 2019
    Rio De Janeiro Area, Brazil
    - Key account leader of the agency’s main client;- Responsible for managing around 30 simultaneous online and offline campaigns, from briefing to banners and film production;- Client relationship management;- Deadlines management;- Media planning and KPIs performance management and report;- Marketing budget management;- Digital and offline project management.
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  • Fgv
    Marketing Manager
    Fgv Jun 2005 - Jul 2013
    Rio De Janeiro Area, Brazil
    - Responsible for planning and coordination of online strategy (SEM, SEO, CRM, Social Media, PR) and offline advertising campaigns;- Point of sales brochures and e-commerce management;- Events management and other activities aiming customer acquisition and alumni (former students) relationship;- Responsible for marketing budget management and financial routines of the area;- Online campaign KPIs analysis, SEO and social media management, marketing goals and key performance indicators (KPIs) analysis and presentation;- Responsible for the website and e-commerce project development, MVP and go-live.
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  • Nokia
    Marketing Assistant
    Nokia May 2005 - Jul 2005
    Rio De Janeiro Area, Brazil
    - Events coordination for LatAm B2B clients;- Marketing giveaway management;- Responsible for consumer journey and CRM.
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  • Tva Sistema De Televisao S A
    Marketing Analyst
    Tva Sistema De Televisao S A Jul 2004 - Oct 2004
    Rio De Janeiro Area, Brazil
    - Responsible for briefing writing and campaign approvals;- Direct negotiation with media vehicles;- Media planning coordination;- Marketing budget management;- Events coordination;- Marketing giveaways production and management;- Strategic partnership management.
  • Banco Itaú
    Senior Marketing Analyst
    Banco Itaú Feb 2001 - Oct 2003
    São Paulo Area, Brazil
    - Participation in some product go-to-market campaigns;. - Coordination of simultaneous events at center-west, northeast and Minas Gerais regions of Brazil;- Merchandising coordinator.
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  • Banco Itaú
    Customer Relations Assistant
    Banco Itaú Dec 1999 - Jan 2001
    São Paulo
    - Responsible for managing press and consumer defense organisms relationship- Copywriting responses for the press about customers’ claims in the consumer defense section on newspapers.
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  • Banco Itaú
    Ombudsman
    Banco Itaú Jan 1998 - Nov 1999
    São Paulo
    - Disque Itaú: Responsible for register and follow customer’s demands such as information, complains or suggestions;- Itaú Bank Phone: Responsible for checking customer’s account information and other operations such as payments and products acquisition.
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Bianca E. Education Details

Frequently Asked Questions about Bianca E.

What company does Bianca E. work for?

Bianca E. works for 3mais

What is Bianca E.'s role at the current company?

Bianca E.'s current role is Gerente de Marcas e Negócios.

What is Bianca E.'s email address?

Bianca E.'s email address is es****@****ail.com

What schools did Bianca E. attend?

Bianca E. attended University Of Southampton, Fundação Getulio Vargas, Instituto Infnet, Jump Education, Fundação Getulio Vargas, Fundação Getulio Vargas, Ufrj - Universidade Federal Do Rio De Janeiro, Aberje, Escola Superior De Propaganda E Marketing, Escola Superior De Propaganda E Marketing, Universidade Paulista, Escola Superior De Propaganda E Marketing, Quanta Produções, Kavantanz & Associados, Ufrj - Universidade Federal Do Rio De Janeiro, Ufrj - Universidade Federal Do Rio De Janeiro.

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