Bianca Fachetti Email & Phone Number

British Columbia, Canada

United States

Working as a CSM, I had responsibilities over 30 clients, ensuring their satisfaction with our design services platform. Successfully reduced churn by 35% and improved client satisfaction by 40% within a 4-month period.Main responsibilities:• Screening of creatives before sending to client for final approval.• Suggestion of new elements composition on the creatives to the team of designers.• Copy review and suggestion of replacement if needed.• Management of deadlines and execution of creatives.• Alignment with project planners to guarantee the strategy following the client’s brief.

Clients: TikTok, Resso, Kwai (TikTok’s competitor w/ 60MM users in BR), Australian GoldMain responsibilities:• Project Management of different projects for social media in a dynamic and fast-paced environment• Responsible for new and innovative ways to reach and engage with target audiences of Tiktok, Kwai and Australian Gold profiles in social media (more than 4MM followers)• Interface with Vayner Media and global TikTok teams to align worldwide strategy with local business• Monitoring and decision-making based on KPIs• Tracking of campaigns’ results with the team to decision-making• Help the cross-functional team leader of brands to achieve important annual, quarterly, and monthly goalsMain achievements:Orchestrated the first TikTok Awards in Brazil, achieving a 120% overall engagement rate.Led a War Room for Kwai during the World Cup 2022, resulting in a 174% increase in social engagement.

São Paulo, São Paulo, Brazil

Client: Cielo Working as an account supervisor, I was in charge of different projects, leading the team to deliver campaigns and monitor results, making the interface with all stakeholders in the process. Helping the team to plan and coordinate strategic marketing plans had been also part of my daily routine. Develop strong relationships with clients for business growth. Coordinate social media strategy considering best channels for objectives.Influencers' strategy and track of production and results.Manage account financial activities including billings, payments, receivables, invoicing, etc.Campaigns:Cielo. Com você na luta de todo dia.Cielo + PEGN (Globo): Projeto editorial especial

São Paulo E Região, Brasil

Client: Sanofi and MedleyIn charge of local and global projects for awareness disease and medical education, I had in my duties the participation in strategic discussions, attending market research, briefings and all client needs to develop internally and deliver well the whole scope to the client, including: Management and tracking of media campaigns - online and offline, with the media team. Strong understanding of agency capabilities to sell comfortably new projects to clients, growing business. Update and Maintenance of the website with the team to launch the campaign; Q&A suggestion and coordination internally.Financial responsibility, build scope of work in partnership with Project Manager and financial tracking weekly.Achievements: 6 new clients with new projects to the agency in 12 months.

São Paulo E Região, Brasil

Client: Leroy Merlin BrasilIn this position, I have worked exclusively for a retail company. My duties included planning and management, marketing group weekly delivering meeting reports; Management online and offline campaigns and production's budget; Monitoring of media planning with the client and agency; Website update following up with the project planner to guarantee delivery of assets by the deadline;Request creative campaigns for creators and graphic production;Financial tracking monthly; Support to the account manager, follow-up of materials that include creative strategies.Perform prospecting activities such as cold calling and networking; Follow up with clients regularly to ensure needs are being met and identify opportunities.

Client: Smart FitWorked exclusively for a company in the fitness industry. I had planning and management online and offline campaigns, with weekly and meeting reports;Direct relationship with franchisees, helping them with support to start new local campaigns.Leading the team to develop media plans and budget, ensuring that the recommendations are in line with the strategies established by the Agency and the customer; Achievements: Launch campaign for more than 25 unit gyms opening in Brazil, with brand awareness.Working with Google and Youtube, the term "Smart Fit" was more searched than "Academia" on Google.

São Paulo E Região, Brasil

Focus in Internal Communication: Support and implementation of internal campaigns in partnership with the business areas, developing activities as newsletters and internal campaigns;Periodic creation and feed content to Intranet;Planning and conducting internal events;Implementation of new digital platforms to improve the corporate environment; Monitoring and support of external events; Support and follow-up to the TV and corporate Magazine; Synergy with different areas working for extensive integration with the business and HR to meet their communication needs; Knowledge and application of the company tools such as SAP and internal approvals systems;Interface with PR agency to help and approve external and corporate campaigns.

São Paulo E Região, Brasil

Coordinate the development of communication solutions (online and offline) and make Interface with suppliers and Ads agencies;Creation and briefing monitoring; Ads campaigns with Media Plan; Assistance of strategic business meetings;Control of the budget and invoices; Assistance with the analysis of results in Google Analytics; Reports analysis of online campaigns (Sponsored Links and Displays - Adwords);Update and follow-up promotional e-mail box; Promotional organization.

Master Of Business Administration - Mba, Cpa 3.78

Esl/Communication Skills, Second Language Learning And Communication Skills

Social Communication: Advertising And Marketing, Business, Management, Marketing, And Related Support Services

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