At SCS, I made a significant impact through strategic communications and partnerships. Notably, I spearheaded the marcomm strategy and its execution for the 15th Anniversary Singtel-Singapore Cancer Society Race Against Cancer 2023. It resulted in a record-breaking campaign which exceeded target before close of fundraising and achieved the highest amount of funds raised since the race's inception in 2009. In addition to expanding the charity’s network of corporate partnerships and KOLs, I crafted impactful content bolstering SCS's #LifeBeyondCancer narrative, developed thematic messaging framework for the charity's year-long 60th anniversary calendar of events and campaigns, and ensured the accurate positioning of SCS in various campaigns and launches as well as played a pivotal role in the operational efficiency of the department by establishing streamlined workflows and assuming acting head responsibilities.

As a volunteer, I conceptualized the Remembrance Garden booth for Relay For Life 2023 and created compelling videos of cancer patient stories, contributing to the charity’s impact in encouraging survivors & their families to continue fighting for meaningful #LifeBeyondCancer and educating the public about the enduring resilience in a cancer patient’s journey.

Believing in what they do, I wanted to help them build. On my part, I generated commercial value for this social enterprise by conceptualizing the pitch deck and advising co-founders on pitching strategy, which secured them a major global corporate account.

Tasked with managing customer experience programs, supporting rebranding efforts as well as sustaining loyalty programs with an 80% partnership renewal rate and securing new vendors. My ability to bridge gaps across departments was demonstrated by assisting multiple teams during an interim manpower shortage.

During my tenure, I transformed Kebun Villas & Resort into Lombok's top 4-star garden boutique hotel, achieving a 30% increase in revenue and sustaining a 75% occupancy rate. I led brand and business development efforts, expanded revenue sources, and championed conservation initiatives. I was also involved in critical project management and improved operational and HR processes. During times of crisis, I successfully implemented new SOPs to safeguard property, staff, and guests.Awards Won (2013- 2018):• World Luxury Hotel Awards, Best Luxury Boutique Hotel in Indonesia • TripAdvisor Certificate of Excellence, Booking.com Awards of Excellence & Agoda Gold Circle • Travel & Hospitality Business Hotel of the Year• HotelsCombined Recognition of Excellence for Customer Satisfaction

Jumped on the pet project wagon and established Singapore's first graphic singlets for dogs, I created the brand vision, led product conceptualisation, design and production, conducted market research, and formed valuable partnerships with major film studios while supporting the local dog rescue community through donations.

My creative skills were honed at amc! asia, where I generated innovative ideas for immersive events and campaigns. I closed pitches with a 75% conversion rate and oversaw the process of bringing ideas to life from conceptualisation to execution.Awards Won (2013): • Marketing Magazine's MARKies Award for Best Idea - Events (AUDI Centre Singapore Opening)• Marketing Events Award for Best Event for the Press/Media (Gold; HP Global Influencer Summit)