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Media, Marketing and Communications leader, recognized for her expertise in tackling complex positioning challenges and reputation, especially during times of transformation and change. A journalist and storyteller at heart with a keen sense for what moves people, Bianca is a trusted advisor to the C-suite on matters of brand, change communications, company culture, modern leadership, reputation, and DEI. She has led stakeholder management for investors, Boards, strategic partners, and institutional clients.Over the course of her 20-year career, she’s led communications portfolios and corporate affairs for several global brands. She has orchestrated the change communications strategy for several large-scale organizational transformations, including acquisitions and CEO successions. Bianca has led large multi-cultural teams and matrixed functions, including Brand Strategy, Social Media, Owned Storytelling, media relations etc. Passionate about equality, and education, Bianca serves on the Advisory Board of Ek Kadam Aur Foundation, a non-profit that works with underprivileged blind children in the Asia Pacific. She's also on the NYSE's Board Advisory Candidate Network.
Tomorrow'S Foundation
View- Website:
- tomorrowsfoundation.org.in
- Employees:
- 104
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Advisory Board MemberTomorrow'S FoundationParis, Fr -
Advisory Board MemberEk Kadam Aur - Foundation For Education And Health Apr 2018 - PresentMumbai, Maharashtra, InEk Kadam Aur (One Step Forward) Foundation works at the intersection of blindness, poverty, and inaccessibility to provide quality education to blind children in underserved communities in India and Nepal. All its educational programs are aimed at bridging gaps in educational opportunities for neglected blind children, and facilitating their growth as future citizens and leaders. -
General Manager & Head Of Strategic CommunicationsWipro Oct 2020 - Oct 2024Bangalore, Karnataka, InAs Head of Strategic Communications, in the CEO’s Office, Bianca acts as a dot connector, working with and reporting directly to Wipro’s Chief Executive Officer, Thierry Delaporte. She has built a modern strategic communications capability covering all aspects of messaging, including organisational transformation, acquisitions, investor and shareholder communications, culture, DEI, financial performance etc. Bianca leads strategic business messaging, creative new engagement ideas, and an integrated approach to all communications and marketing for the CEO, across the full spectrum of stakeholders - investors, analysts, customers, partners, employees, and the media. -
Member Of Wipro’S Dei CouncilWipro Dec 2018 - Oct 2024Bangalore, Karnataka, InBianca serves on Wipro's DEI Leadership Council. Led by CEO Thierry Delaporte's vision for a truly inclusive workplace, the Council drives Wipro's inclusion charter and initiatives that help to include, empower and nurture people from all communities, and identities. Bianca supports the Council's efforts to embed inclusion and diversity into the company's brand positioning, core leadership competencies, market approach, besides convening Wipro's Women in Business program. Since 2023, she was the Sponsor for Disability Inclusion. -
Chief StorytellerWipro Sep 2017 - Oct 2021Bangalore, Karnataka, InBianca is Wipro's first Chief Storyteller. Working at the intersection of business, marketing, customers and leadership communications, Bianca helps craft and tell the Wipro story in a creative and ‘new-age’ way. She is championing the shift to creative and visual storytelling across ‘owned’ digital platforms, and through partnerships and events. Bianca works with Wipro's senior business leaders to identify thought leadership and story opportunities, translate that, and Wipro's vision for the future, through impactful content that is engaging and consistent. Previously, Bianca also led Wipro's partnership with the World Economic Forum, and Wipro's trends and thought leadership platform "WOOL". In 2017-18, in addition to the above responsibilities, Bianca also oversaw Wipro's central Content Marketing and Social Media teams, and all digital campaigns. -
Head Of Marketing - Global Consulting GroupWipro Feb 2020 - Oct 2020Bangalore, Karnataka, In -
Keynote Speaker & ContributorTedx Feb 2015 - Oct 2024New York, Ny, UsBianca is regularly invited to speak at industry events, corporate programs and universities around the world. Her areas of expertise include reputation advisory, marketing and communications, crisis comms, corporate and personal brand building, gender equality and opportunity parity, youth inclusion and storytelling.She's spoken at over 60 virtual and in-person events up until now, notably, being invited by the Government of Turkey to present a keynote in Istanbul on Strategic communications, to Turkish President Erdoğan and a few hundred Communications Directors. -
Co-Chair, India ChapterAsia-Pacific Association Of Communication Directors Oct 2020 - Oct 2021Hong Kong, Hk -
Chief Content OfficerHcltech Mar 2016 - Sep 2017Noida, Uttar Pradesh, InBianca was responsible for external digital content for the $10 billion technology services firm, across all markets and business lines. She helped align all digital content to the company's business priorities and the CEO's vision. She was responsible for increasing audience interactions with HCL's digital content, and to that end contributed to SEO & UX improvements for HCL's web presence, all paid digital and social media campaigns, as well as content strategy, and marketing impact of HCL Tech's branded content programs.Bianca was tasked with ensuring a consistent, engaging & relevant messaging for all audiences across HCL's digital platforms. From reviewing leadership blogs, developing campaign plans, to approving videos to crafting tweets, to working on lead nurturing programs, Bianca led all external digital content and execution - from paid and organic digital campaigns, social media content strategy, global content partnerships, experiential content opportunities and everyday content operations and management. She has helped establish custom processes and workflows to streamline multi-format content development, review, resurfacing and reuse of all marketing content across the organization. She also helped train and evangelize with HCL’s various marketing & communications teams on digital content tactics, and oversaw some of the key agency relationships. Bianca led a team of 12 bright content marketers, and worked in a 2-in-a-box model with the Corporate Brand, Social Media, Digital Marketing, Communications and Advisory teams to conceptualize, develop, optimise and map content programs across all business lines to deliver brand awareness, engagement and leads. -
Managing Editor - IndiaWeber Shandwick Mar 2014 - Feb 2016New York, Ny, UsBianca led the agency's content creation and brand publishing function in India. She helped develop integrated content strategies for brands, and visually rich storytelling ideas by leveraging multiple platforms, to create stories that are factual, balanced, well investigated and compelling for a brand’s various audiences. Bianca was in charge of formulating, implementing and driving content priorities/strategies for a host of global and Indian corporates. She was responsible for daily editorial operations and held master on content strategies, tone and voice, brand enhancement, best practices / training, and content partnerships.Bianca also built workflows and strategies that evangelised how brands and organisations can become content publishers. -
News Anchor & CorrespondentNdtv Feb 2007 - Jan 2014New Delhi, Delhi, InBianca’s most recent role at NDTV Networks was that of a full-time business news presenter and editorial lead. Bianca started at the News Desk, growing towards field reporting to news presenting to editorial support over a period of seven years. Between 2010 and 2014, she has presented a variety of shows on national & international business and economic issues. Bianca has moderated 'live' discussions on healthcare, pharmaceuticals, technology, power, banking, consumer durables, FMCG among others. She has interviewed top corporate leaders and policymakers on her weekday bulletins (Power Lunch, Global Update, Breakfast with Profit, Buy or Sell, Profit Fundamentals and Breaking News).As a senior editorial resource of the news team, Bianca oversaw editorial validity of the bulletins she anchored, refocused and sharpened teams’ breaking news responsiveness through constant mentoring and quick editorial judgment. She also helped produce, and anchor, weekend feature shows, like Profit This Week and Hot Property. -
News CorrespondentThomson Reuters Oct 2006 - Feb 2007Toronto, On, CaBianca was part of a startup venture at Thomson Financial that was to launch a news wire service, aimed to rival Bloomberg and Dow Jones. This was immediately before Thomson acquired Reuters. Bianca attributes most of her understanding and know-how of financial markets to the short stint at Thomson Reuters. She was responsible for reporting on the UK stock market & corporate news, based on press releases from the AIM & source based news. -
Assistant ProducerCnbc Tv18 May 2005 - Oct 2006Mumbai, InAs Assistant Producer for two popular market-based shows (Your Stocks & Midcap Radar), Bianca's responsibilities included building the structure of the show, deciding on the news content and headlines in collaboration with the senior editors of the channel and also responsibility for the overall look and feel of the shows. -
Intern - MarketingBose Corporation 2003 - 2003Framingham, Massachusetts, UsStrategic product marketing. Sales, marketing, and research role. Representing Bose India at AV exhibitions across the country, and helping organize roadshows for product promotion.
Bianca Ghose Skills
Bianca Ghose Education Details
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Lady Shri Ram College For WomenGraduate With Honors - English Literature -
Asian College Of JournalismBroadcast Journalism
Frequently Asked Questions about Bianca Ghose
What company does Bianca Ghose work for?
Bianca Ghose works for Tomorrow's Foundation
What is Bianca Ghose's role at the current company?
Bianca Ghose's current role is Advisory Board Member.
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What is Bianca Ghose's direct phone number?
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What schools did Bianca Ghose attend?
Bianca Ghose attended Lady Shri Ram College For Women, Asian College Of Journalism.
What are some of Bianca Ghose's interests?
Bianca Ghose has interest in Human Rights, Environment, Health.
What skills is Bianca Ghose known for?
Bianca Ghose has skills like Storytelling, Journalism, Breaking News, Editorial, Broadcast Journalism, Media Relations, Television, Broadcast, News Writing, Content Marketing, Digital Marketing, New Media.
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