Bianca Gonzalez Email & Phone Number

Madrid, Comunidad De Madrid, España

• Negotiations and set up of all customers• Monitor forecasts, rebates, pricing and budget for the main accounts (ECI, Amazon, Juguettos...)• Responsible of a team of sales agents.• Work closely with marketing, finance and operations to define the right go to market strategy with each client.• Developing and managing annual account plans, volume goals and selling-in corporate programs.• Development of promotional strategies, presentations and events to maximize sales opportunities.

Madrid Area, Spain

• Responsible to deliver sales and profitability targets of the main clients.• Developing and managing annual account plans, volume goals and selling-in corporate programs and brand promotions.• Lead and manage business, promotions, distribution, sales, and pricing initiatives.

Madrid Area, Spain

Responsible of Girls and Plush Toys merchandise in Toys r Us Iberia. • Product category management• Negotiation with vendors. • Defining girls’ range and purchase quantities. • Price and margin management.• Knowledge and analysis of sales, margin and competitors.• Promotions, allowances and catalogues negotiation.• Acts as a liaison with vendor and Import dept. to assure orders are processed and received in a timely and organized manner.• Ensure timely delivery of merchandise through consistent communication and follow-up with vendors, distribution and merchant team.

Madrid Area, Spain

Herederos de Nostromo: Digital accessorizes company, with over 15 years in the market working in the Consumer Products channel.Product Manager duties:• Dealing with buyers and suppliers.• Market, product and competitor analysis.• Managing the entire product line life cycle from strategic planning to tactical activities• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.• Opportunity identification.• Manufacture products management.• Consumer goods knowledge.

Greater Boston Area

Membership of ALPFA Boston (Association of Latino Professionals in Finance and Accounting) and volunteer in their Marketing Department. Duties: * Develop, write, edit, designs and supervise the newsletter and presentations to create public awareness of ALPFA activities and events.* Define the annual marketing strategy for ALPFA.* Coordinate marketing activities with the different committees from ALPFA.* Respond orally or in writing to inquiries and provide information for the public on services, events and programs.* Provide creative writing and other technical assistance for a variety of collateral materials including news releases, brochures and audio/video scripts where I also work as an anchorwoman.

Greater Boston Area

* Maintain editorial calendars.* Attend creative brainstorm sessions.* Create, maintain and improve databases for potential clients.* Help maintain client media lists; package press kits, promotional mailings and giveaways.* Collect and prepare press clips and maintain client clip books.* Research client messaging, market trends and competitive data.* Prepare written materials and provide logistic support for press meetings, trade shows and award ceremonies.

Madrid Area, Spain

* Responsibilities included; opportunity identification, coordination of the sales force in the area, and dealt with customer requests and problems. * Responsible for periodic reports to the Sales Manager. * Lead the IBM and Partners joint sales force in the territory.

• As part of the Marketing Department provided marketing support to various business branches of the company• Maintained information about competition and the elaboration of periodical reports, and contact person for different companies supplying information to IBM• Managed Gartner; an IBM weekly bulletin that provided news on the IT sector and current market research

• Worked in Compensations and Payrolls. Responsible for the management of maternity leaves and retirement accounts as well as payrolls and employee bonuses

• Assisted the Accounting Department with account conciliation, financial reports and record of suppliers

• Under general direction, coordinates and plans special events and activities to enhance communications programs; performs other related duties as assigned

Master’S Track Diploma, International Marketing

Activities and Societies: ALPFA Boston

Course, Communication, Marketing And Social Network

Graduate, Global Sales

Bachelor Degree, Business Management

Certificate, United Credit For Nvq (National Vocational Qualification)