Bianca Jacobs Email & Phone Number

New York, Ny, Us

El Segundo, California, Us

Successfully led the migration of ETL pipelines from Redshift and BigQuery to Spark jobs in Databricks, feeding Delta tables. This strategic move not only streamlined our data processing but also led to a significant cost reduction of 60%.Recognizing the importance of data security, I took the lead in conducting data infrastructure security audits. This proactive approach resulted in a substantial decrease in incident volume by 36%, enhancing the overall security of our data assets.To further optimize our operations, I deployed Unity Catalog on Delta Lake. This initiative significantly increased developer efficiency and enhanced self-service data access for a wide range of team members, including data scientists, analysts, and researchers. The result was a more agile, collaborative environment that accelerated our data-driven decision-making process.Understanding the need for efficient and standardized infrastructure development, I designed Terraform modules. These modules sped up the creation process and ensured standardization across our infrastructure development efforts. This not only saved time but also improved the consistency and reliability of our systems.Moreover, I actively collaborated with analysts to define KPIs and data models. This was instrumental in ensuring data quality and improving the accuracy of our analytic insights. By working closely with the analysts, we were able to align our metrics more closely with our business goals, leading to more accurate and actionable insights.

El Segundo, California, Us

One of my significant accomplishments was the development of a campaign attribution model. This model was designed to identify key touch points in our marketing campaigns. By understanding the customer journey better, we were able to pinpoint which aspects of our campaigns were most effective. The implementation of this model led to a substantial 20% improvement in conversion rates for our target marketing campaigns.Recognizing the need for real-time insights into campaign performance, I designed and launched multiple marketing dashboards in Looker. These dashboards provided a clear, real-time view of our campaign data, enabling the team to make quick, data-driven decisions. The introduction of these dashboards has increased the overall efficiency of our team and has fostered a culture of data-driven decision-making.In addition to these initiatives, I conducted a comprehensive ROI analysis of our marketing channels. This deep dive into our marketing spend revealed that our social media campaigns were undervalued by 15%. Armed with this insight, we were able to reallocate our marketing budget to optimize spend and get more value from our social media efforts.These experiences have reinforced my belief in the power of data to drive decision-making and improve business performance. I look forward to bringing my expertise in data engineering and marketing analytics to new challenges, helping businesses harness their data for strategic advantage.

El Segundo, California, Us

Spearheaded the integration of the marketing automation platform Pardot with Salesforce. This integration was a game-changer, as it allowed our marketing team to track lead campaign interactions and campaign ROI effectively. By providing granular insights into each campaign, we were able to optimize our marketing efforts and significantly improve our return on investment.In addition to this, I played a crucial role in launching an automated onboarding email campaign for new customers. This campaign was designed to increase engagement with high-value product features. The results exceeded expectations, with a 35% increase in the use of these features among new customers. This not only improved the overall customer experience but also contributed to account retention, demonstrating the power of targeted, automated communication.Recognizing the importance of efficient lead management, I collaborated closely with our sales team to develop a lead scoring model. This model helped us prioritize our leads based on their likelihood to convert, allowing us to focus our resources where they would have the most impact. The implementation of this model led to a significant 50% increase in conversion rates for inbound leads.

El Segundo, California, Us

Consistently managed a high volume of chats and emails while maintaining a top-tier response time. My average response time of less than 2 minutes has placed me in the top 10% of our support team, demonstrating my commitment to providing timely and effective assistance to our customers.In addition to handling customer inquiries, I've actively collaborated with product managers to identify recurring issues. By analyzing customer feedback and identifying patterns, we were able to pinpoint common bugs and work towards resolving them. This proactive approach has led to a significant decrease in related support tickets by 40%, improving the overall customer experience and reducing the workload on our support team.Recognizing the importance of data in driving performance, I've utilized Looker to generate dashboards that track Support Team KPIs and individual team member performance. These dashboards provide valuable insights into our team's operations, helping us identify areas for improvement and recognize outstanding performance. My expertise in data analysis and my understanding of our team's needs have made me the go-to specialist for support team data needs.

Santa Monica, Ca, Us

Provided customer support via chat and phone for the launch of new live TV features being rolled out.

Eden Prairie, Mn, Us

Oversee day to day operations of the Lifetouch Territory. Work with sales professionals, and the photography manager to provide all of our accounts with high quality service and products.

Fremont, California, Us

Provided customer support for Google Products and Play Store applications.

Eden Prairie, Mn, Us

Chico, Ca, Us

Recorded live events on campus. Acted in both roles of production director and camera operator.