Bianca K. Biscaino Email & Phone Number

New York, Ny, Us

Woonsocket, Ri, Us

Us

Manchester, Gb

New York, Ny, Us

New York, New York, Us

New York, Ny, Us

Minneapolis, Mn, Us

• Align business goals, marketing challenges and cultural insights into actionable creative solutions born from guest insights and business research. • Transform marketing strategies into strategic creative objectives and ideas. • Develop clear strategic plans across all channels and media types in order to solve business challenges, unlock creative opportunities and execute brand and category KPIs.• Lead the creative process to ensure all efforts and outputs are grounded in the wants and needs of the guest – typical partners include: Creative Directors, Associate Creative Directors and Creative Managers • Develop expertise and competitive knowledge in assigned business categories – apparel, brand strategy, and seasonal business.

Minneapolis, Mn, Us

Short-term Acceleration ProjectObjective: Grow Jewelry and Accessories business by +30% through deliberate investment in product-mix, evolution of business models, and the elevation of both in-store and digital guest shopping experience:• Led 20 person cross-functional team through the strategy development and execution of new business plans. Team included: Merchants, Visual Merchandisers, Operations, Global sourcing, Digital strategist, Business development, Product design, Architecture, Fixture and Asset planning. • Primary project manager, responsible for the detailed dissemination of information across work-streams, communication to senior leadership and on-time execution of all project milestones.Ownership by project focus areas:• Product- Facilitated working sessions with merchant team to scope competitive landscape, define category-level positioning and prioritize shifts in assortment architecture.- Liaise with merchants and brand teams to ensure alignment between all apparel businesses. • Business Model- Partner with operations, sourcing, and merchants to improve product design and development cadence and define new best-practices. - Facilitated the creation of the new category-level inventory methodology to ensure a more authoritative inventory position in the most important categories. - Partners with store operations to help define and develop a cost-effective service model for new floor-plan concepts.• Guest Experience- Developed a strategy to create a compelling, logical and sustainable presentation model to optimize the guest shopping experience and deliver financial objectives.- Act as lead merchant, translating assortment architectures to non-merchant partners, guiding them in the creation of new floor-plan concepts, adjacency flows, and fixture development. - Delivered an execution road-map and timeline for future store remodels.

Minneapolis, Mn, Us

• Mange daily P&L responsibility of $240M apparel business, category ownership includes newborn layette, seasonal apparel, bath, and national brand statements; brand ownership includes Just One You for Carter’s, Gerber, Cat & Jack, Circo, Burt’s Bees Baby, and Aden & Anais• Drove +6% comp, $16M sales beat to plan, $5M gross margin beat to LY, $3M to plan • Responsible for all assortment decisions, vendor relationships, advertising and promotional strategies, price architecture/cost negotiations, strategy execution, and for the management of a 12 member cross-functional design and sourcing team • Management of .com extended aisle assortment strategy • Implemented Wear-Now strategies within the Carter’s business driving +$2M in sales and double-digit category comps• Identified trend and executed against the global guest need for more gender neutral product within apparel segment resulting in +$1.6M in sales • Managed 1 associate buyerLaunched/Relaunched 6 brands in 2 years• Spearheaded the concept, development and launch of Cat + Jack (layette) and the premiere owned brand organics program, Cat + Jack Organics. Act as brand ambassador to ensure brand principles are consistently and authentically honored across all functions, channels and executions including packaging, promotions, in-store marketing elements; web merchandising, T.com, registry; product prints, pattern, and fabrications. Defined the differentiation points for the brand by category to mitigate cannibalization across the newborn floor-pad. Expanded the online product assortment by 300% • Led the concept, development and execution of 2 new owned brand assortment set to launch in 2017• Established a multi-year strategic growth plan to capture an incremental +$18M in sales with the introduction of more premium, gifting and organic product, based on emerging guest trends and market shifts.

Minneapolis, Mn, Us

• Managed P&L responsibility of $270M Bath business, category ownership included storage & organization, showering, and bath furniture, with both national and owned brand scope; product spanned 80ft of in-store adjacencies, which accounted for +400 SKUs. Led 6 member cross-functional design and sourcing team and managed a vendor matrix of +30 domestic and international vendors • Developed and implemented the bath storage & organization destination strategy that simplified the guest shopping experience and launched a new trend-forward owned brand vanity statement. Results: double-digit comp improvement in the category • Drove 2014 execution of the Bed & Bath White Sale; managed a 30 person cross-functional team to execute first month-long, multichannel promotional campaign. Results: double-digit positive comps in digital, 3% increase in basket size, 10% increase in AOV (average order volume) in key categories

Paris, Île-De-France, Fr

• Develop Asian American market growth strategy: define the target Asian communities and consumer groups, identify the competitive landscape, determine the key opportunities for growth and provide recommendations to the brand team • Execute large scale event activations: liaise and manage agency activation partners, recap events against key performance indicators for senior executives • Support all PR and communication initiatives both internally and externally. Partner with Communications Direct to develop a Request For Pitch (RFP) process for bringing on a new PR agency• Support the development and execution of new consumer marketing programs: brainstorm program ideas with agencies and trade marketing team. Visit field to determine the feasibility of program plans

New York, Ny, Us

• Produced original series consistent with the IFC brand strategy and deliver 5 series per year with approximate annual budgets of $5M. Increased viewership by 10%• Develop programming ideas with a cross-functional team of agents, producers, writers and talent. Researched industry, conducted focus groups, presented recommendations to executives, packaged sponsorship deals, and implemented annual development slate • Managed the production and post-production processes through programming life cycle. Facilitated all interdepartmental communication between Digital Media, Sponsorship, Press, Marketing, Scheduling/Operations, On-air/Graphics, and Research to strategize and implement promotion for all original series launched• Executed all off-network programming strategies with the help of direct report. • Liaised with operations manager and business affairs to guarantee series adheres to contractual agreements and technical specifications • Increased high profile event registration efficiency via telecom/email process. Improved guest turnout by 60%, coordinated details and logistics for all IFC events; typical guest list size: 600

Mba, Marketing/Marketing Management

Bachelor’S Degree, Industrial And Labor Relations

Study Abroad Program - Mba, Lvmh Luxury Brand Management Program

Education record