Bianca Kosoy Email and Phone Number

Set the creative strategy across all brand related touch points for Atlassian's suite of enterprise software. Lead the integration of this strategy into a 360 degree brand experience (including print, video, brodcast, radio, digital, mobile, advertising, large scale events / conferences, social and swag). Create a consistent narrative that emotionally connects the consumers with Atlassian's tagline /  brand promise "Team Up."Lead Atlassian's 2016 global rebrand and advertising campaign to relaunch the brand post-IPO. Drive all brand efforts across functional businesses and brand managers for Atlassian's diverse product suite (Jira, Confluence, Hipchat, BitBucket, Bamboo and SourceTree) with a focus on innovation, design thinking and experience driven stories that unify and personify the brand.Recruit, build and inspire cross functioning teams and businesses, to rapidly and effectively provide creative support and scale for Atlassian's high growth trajectory (working with recruiting to fill upwards of 10 roles annually for rapidly growing brand design studio of  20+ designers, ADs, copywriters, social strategists, executive producers and videographers). Serve as the co-ECD for all agency partners collaboratively developing all campaign efforts.

Build, manage and supervise international multi-disciplinary teams including designers, copywriters anddigital/multi-media designers and artists. Work with product team  to create and implement integrated marketing programs to tell a comparing brand narrative. Lead creative development, art direction, design and layout of all advertising campaigns, videos and social media programs. Ensure all work supports outlined brand strategies, project schedules and budgets. Maintain effective working relationships across multiple stakeholders and cross functional business partners. Develop and implement creative vision including an end to end rebrand, detailed brand guidelines and tagline development, in an effort to support extraordinary growth. Serve as the co-ECD for all agency partners collaboratively developing all branding and marketing efforts.

Develop new international, integrated long-term vision across BareMinerals and Buxum brands, including global rebranding, creative strategy, advertising (print and broadcast) brand voice, photography, packaging, online/digital, visual merchandising, editorial and brand positioning. Partner with cross-functional leadership teams on seasonal campaigns, new product development and global product launches, social media and events in order to build brand equity and drive retail sales. Lead and manage large internal creative teams and collaborate with multiple external agencies to deliver strategic programs through cross-platform retail channels.

Oversee every aspect of brand development across all channels and touch points to position Equinox as an iconic lifestyle leader. Concept and execute brand extensions and strategic partnerships including John Varvatos, Kiehl’s Since 1851, Nike for Equinox and Alexander McQueen for Puma. Responsible for creative development of all advertising, collateral, corporate marketing, digital, retail, trend forecasting, events and PR programs including ideation and conception, copy and layout. Curate in-club music experience for all national locations and EQ Sessions/EQ Sessions Celebrity Sets online playlists. Manage Creative Services department with six Graphic Designers, Studio Manager and Traffic Manager. Interface with business unit directors and account team leaders to manage development of marketing programs consistent with brand strategy and objectives.

Lead Old Navy creative team responsible for creating the visual merchandising presentation book (Look Book), visual presentation standards, t-shirt graphics, special in-store signage/propping and graphics for Flagship windows. Provide art direction and lead creative development and presentation of concepts and finished work to business partners and senior management. Develop department strategies and build cross-functional teams to ensure all work supports strategic visual merchandising objectives. Provide support and resources for employee career development through design critiques, coaching and building an innovative work environment. Manage relationships with vendors and external consultants. Oversee with press-checks, photo shoots, manage production schedules and budgets under extremely tight deadlines.

Build, manage and supervise multi-disciplinary teams including art directors, copywriters and print/multi-media designers. Work with account executives to create and implement integrated marketing programs including branding, collateral, interactive development, trade shows/events and print/digital advertising campaigns. Lead the creative development and presentation of concepts and layouts to clients, senior management and industry leaders. Ensure all work supports outlined strategies, project schedules and budgets. Maintain effective working relationships between creative teams, account executives and clients. Develop and implement agency's creative vision/standards and plans to support extraordinary growth.

BFA in Fashion Photography/Communication Design.