Director of Marketing and Manager of bavarian destination management organisation. Proven track record in the positions of Hospitality Consultant, Marketing Manager, Director Public Relations, Director Research, Public Relations Senior Account Manager, Tourism Consultant. I've been working as a freelance marketing consultant for a construction company for more than six years. Customer-focused with strong analytical skills, hands-on mentality. I am a geographer (diploma) with a focus on tourism and economic geography (Catholic University Eichstaett) and studied Economics, French and Journalism. In 2019, I trained as a "Marketing Manager" (25 ECTS) at AKAD University Stuttgart (distance learning, self-financed). During Corona Lockdown in 2020, I finished "Digital Transformation" Nanodegree (5ECTS) at AKAD University Stuttgart. In July 2021, I have successfully completed further training as a "Digital Marketing Manager" (25 ECTS, AKAD University Stuttgart, distance learning, self-financed).Industry Experiences: Hospitality, Tourism, Consulting, Construction Company, Market Research, PR and Marketing Agency, International Hotel Chain.Experiences Company Size: International Corporation, Medium-sized enterprise, Agency, Start-up, Public Administration.My top 5 strengths (Gallup Clifton Strengths):1. Importance (Bedeutsamkeit)2. Future orientation (Zukunftsorientierung)3. Individual perception (Einzelwahrnehmung)4. Focus (Fokus)5. Top performance (Höchstleistung)My top 5 talent topics (Gallup Clifton Strengths):1. Striving for harmony (Harmoniestreben)2. Idea collector (Ideensammler)3. Sense of responsibility (Verantwortungsgefühl)4. Achievement orientation (Leistungsorientierung)5. Orientation towards the future (Zukunftsorientierung)Specialties: Strategic Marketing, Strategic PR, Marketing & PR concepts, Offline & Online Marketing, Public Relations, Social Media, Event Management, Market Research, Hotel Feasibility Studies. Branch focus on hospitality, tourism industry, destination management and real estate and construction marketing.Publication:Bianca Müller, 2021, Das Controlling der Social-Media-Aktionen im Paid- und Owned-Media-Bereich, München, GRIN Verlag, https://www.grin.com/document/1182146ISBN 9783346611819 Hobbies: Running, Tennis, Horse riding, Golf, Travel, Family.
Listed skills include Public Relations, Marketingstrategie, Eventmanagement, Hotels, and 2 others.