I thoroughly enjoy the consumer behavior aspects of marketing. It fascinates me to study what drives an individual to take action. With this lingering interest, I pursued a degree in marketing and management. I graduated from the University of Nevada, Reno geared with knowledge and further curiosity. I launched my career in the world of television and digital advertising sales, where I worked for the leading media company Gray Television. Working with seasoned professionals in this field, I gained valuable insight on launching marketing campaigns that both improve brand awareness, generatigh leads that convert, and generating increased revenue. I worked with a diverse group of business owners and developed the skills to run a variety of marketing campaigns while providing quality deliverables on tight deadlines.I moved on from Gray Television to join the team at Karbon, a remote accounting software management technology company. Here, I fell into my passion for social media management. As the Social Media Marketing Coordinator I coordinated across 4 social platforms for the company through the use of a robust social media calendar. I went on to implement a detailed content marketing strategy that increased social media performance by over 105% across impressions, shares, clicks, posts, and likes.