Bianca Quintana Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Serving as the strategic marketing lead for NYT Wirecutter who thrives on transforming ideas into impactful campaigns that accelerate audience growth, engagement, and revenue. Leading a team and possessing a keen focus on aligning marketing strategies with broader business objectives and challenges, I consistently leverages data-driven insights to inform decisions and drive positive outcomes.Key contributions include a demonstrated ability to significantly increase subscriber numbers, boost conversion rates, and revitalize user engagement through innovative content and product initiatives.

New Britain, Ct, Us

Spearheaded full-funnel campaigns across paid and owned media, leading a team and driving impactful results. Key achievements include driving a successful social media content strategy and designing a media campaign model that propelled Amazon search relevancy to the first page, doubling product detail page conversions. By meticulously optimizing media performance, I achieved a 50% engagement rate and a 20% increase in POS, all while maintaining a focus on cost efficiency. Through the execution of multi-channel campaigns, I delivered an impressive 800% increase in POS and a substantial 30% lift in target segment conversions.

Washington, Dc, Us

Owned marketing initiatives for podcast launches and NPR Tiny Desk events. A key contribution was providing expertise in audience targeting. Supporting a 60% increase in downloads among the LatinX target segment for a Spanish language podcast and driving an average overall listener significantly younger than the traditional NPR demographic for a daily podcast. Through cross-functional partnerships, I established data-driven best practices by conducting a comprehensive audit of historical campaign performance. Additionally, I successfully curated influencer partnerships to create buzz around the launch of NPR's Wine Club, propelling #NPRWineClub to trend on Twitter.

New York, New York, Us

Successfully executed integrated partnerships with major brands like Macy's, JetBlue, and the ASPCA, overseeing projects from conception to launch. My expertise in event marketing has led to significant achievements, such as generating over 500K in reach and earned media for promotional events, and managing a large-scale Comic-Con activation that attracted 130K attendees. I also possess strong project management skills, demonstrated through my leadership in developing long-lead editorial calendars, creative content, and market research initiatives.

Successfully managed multi-million dollar traditional marketing campaign assets, encompassing TV buys, OOH, and direct mail, ensuring seamless asset and communication management. I have cultivated strong partnerships with media agencies to identify valuable brand partnerships, experiential opportunities, and added value for our campaigns. My ability to maintain complex TV production schedules for multiple films simultaneously ensures timely TV spot airing and OOH placement fulfillment. I actively participate in project workflows and creative input meetings, contributing valuable insights to develop highly effective marketing campaigns.