- Responsible for structuring the Marketing and E-commerce area of ​​the company focused on B2B andB2C - E2E strategy development, Digital Marketing (Email mkt, SEO, Social Ads) and Content Planning for the company's channels.- Responsible for manage a team with four people and develop them inside their areas (Marketing, Ecommerce, Marketplace and Design). Bringing weekly challenges to them and making a effort to put all them as one team (considering the hibrid model)- Leadership in establishing digital presence in marketplaces (Mercado Livre and Shopee) and now expanding for other channels (B2W, Magalu, Olist)- Leadership in the separation of the company to have its own financial structure, operationlogistics and operational system.- Responsible for implementing sales prospecting tools (leads), funnel monitoring and KPIs.- Leadership in develop sales skill and marketing training for sales team.- Responsible for monthly financial report for the Board in order to decide goals the next quarter.About Distribuidora Doca: Belongs to R5 Group, a family business that exists since 1962 producing itens for Industrial Kitchen by Metalúrgica ROA, and distribute for all Brazil own-manufactured products and resale through its wholesale and retail stores.

Marketing Women's Health (Sempre Livre, Carefree & OB)- Responsible for the deployment of Ciclos campaign in Brazil with focus on product superiority, showing the benefits and differentials behind Sempre Livre and Carefree in partnership with J&J scientists team and Regional team (360º Plan with influencers, PR, Media Plan and POS Materials) - Campaign recorded remotely during the pandemic.- Responsible for virtual event "Ciclo das Minas" in partnership with TPM Magazine to leverage talks about menstruation in different perspective with the audience. Trending topics on Twitter with #Vivaseuciclo during live.- Leader of "Sempre Livre, Sempre a frente", second year of the project in partnership with the NGO Plan International, to bring knowledge about menstruation and the female body to girls and women in some regions in the Notheast of the country with precarious access.- Local support in the expansion of Pantys by Stayfree in partnership with Trade Marketing and Pharma Channel in order to increase the trial of the product.- Local support for the relaunch of OB by Stayfree in partnership with Regional team with new packaging and new brand positioning.- Responsible for managing the brand's influencer squad, directing briefing, approval and analysis together with partner agencies.- Responsible for "Conectava você vai mais longe" promotion, with the objetive to leverage sell out of Women's Health solution, and participating, the shopper get R$10.00 bonus from internet to mobile- Weekly and monthly market analysis for the 3 categories (Napkins, Tampons and Liners)- Leadership in the development of promotional pack developed for the C&C of Stayfree and Carefree with the objective of educating the shopper about the ideal product for each phase of the woman's cycle.- BME Management

Marketing Women's Health (Sempre Livre)- Responsible for launching and developing the campaign #EUMENSTRUO by Stayfree in partnership with Facebook's Creative Hub with a challenging budget and at a time of brand agency transition (360º Plan with influencers, PR, Media Plan and POS Materials)- Support in the development of Carefree Moments Campaign with the objective of making everyday moments tangible for daily use. (360º Plan with influencers, PR, Media Plan and POS Materials)- Responsible for Sempre Livre brandend content at CCXP, to talk about menstruation at gamers universe in partnership with the ambassador Maisa.- Leadership in Só Delas content hub, J&J's largest hub, aimed at girls and women with content about the female body and questions about menstruation and other gender specifics. Production of more than 60 articles per month with medical endorsements and curiosities focused on organic (reached 1MM pageviews).- Responsible for managing the brand's influencer squad, directing briefing, approval and analysis together with partner agencies.- Leadership in the development of the first POS Material for Menstrual Cycle, uniting the 3 brands, with the maind objective of educating the shopper about the appropriate product for each phase of the cycle.- Local Support in Carefree's Together Against Endometriosis campaign to generate awareness around the disease (360º plan with promotional packaging, influencers, PR and landing page)- Local support in the amplification of the documentary in partnership with Fox: Our Blood, Our Body by Stayfree, a brandend content project, winner of 8º International Emmy Kids Awards.- Weekly and monthly market analysis for napkins (Nielsen/Internal Data)- Local support in the partnership of Pantys by Sempre Livre to launch the first sanitary napkin brand to have an absorbent panty- BME Management

Marketing Infant Nutrition (Mucilon)- Responsible for implementing launch campaign for 3 new SKUs in the pipeline (Crescidinhos and Seleções da Natureza) including launch event, influencers planning, website update and digital plan, POS Material, communication for consumers and healthcare professionals.- Creation of promotional packs for MUCILON with the objective of generating trial for launches and increasing average ticket (briefing agency, alignment with the factory, copacker and distribution)- Market analysis (Nielsen/Kantar/IMS/internal data) and delivery of management reports- Leadership in the development of technical and scientific materials for the sales cycles (briefing agency, alignment with the medical and regulatory areas, graphics and distribution)- Leadership in the Partnerships pillar at E-Business Unit project, with the aim of accelerating Nestlé Nutrition's digital growth- Responsible for develop recipes for babies and kids using MUCILON products (briefing Nestlé nutritionists and audiovisual producers, alignment with the medical and regulatory areas)- Responsible for controlling the Marketing budgetMarketing Infant Nutrition (NAN/NESLAC Supreme, Special Formulas and Materna)- Responsible for Neslac Supreme launch campaign including TVC and OOH, development of a new website, digital and influencers strategy, premium POS Material and communication for Health professionals.- Development of new communication for the launch of Materna multivitamin in partnership with Pfizer.- Leadership in The Insiders project where we send samples and giveaways to a selected group to generate organic content about the product.- Leadership in the development of technical and scientific materials for the sales cycles (briefing agency, alignment with medical and regulatory areas, graphics and distribution)- Market analysis (Nielsen/Kantar/IMS/internal data) and delivery of management reports

Marketing Dairy Culinary (Leite Moça and Nestlé Cream Milk)- Leadership in MOÇA Doceria line, with a launch of Moça de Colher (including digital activation, MPDV, and product creation).- Leadership at digital marketing of Dairy Culinary with management of Buy Now, Always on, activations at Facebook and website.- Responsible for the first launch of MOÇA collectible cans in partnership with Estúdio Monstro and the factory.- Creation of promotional packs aiming to generate trial on launches (agency briefing, factory alignment, copacker, and distribution)- Nielsen, Kantar, and Neogrid analyze - through Advisor, WorldPanelOnline and Neogrid analysis databases.- Leadership and management of change packaging, change of visual identity of the brands Moça and Nestlé Cream of Milk (Workflows, approval in the Ministry and implementation).- Support for Dairy Culinary business: tastings, recipes, dashboards and trade activation.

- Responsible for analyzing profiles of candidates to work in companies outside Brazil- Direct interaction with international institutions- Support from beginning to end of the exchange, assisting in its performance outside the country- Development of presentations for immersion in the local culture