As a senior graphic and interactive designer at NZSki Ltd, I create compelling and functional design solutions for New Zealand's leading ski operator. With over 16 years of experience in graphic and digital design, I have a strong passion for crafting intentional branding material across multiple disciplines and channels, including web, print, packaging, merchandising, apparel, and motion graphics.I also work as a freelance designer, collaborating with small charities and humble businesses to develop and extend their brands, reaching solutions to whatever their constraints, needs, or budget requirements may be. I regularly create comprehensive identity systems, WordPress and Shopify websites, illustrations, and content photography. Occasionally, I also assist with developing marketing campaigns aimed at client retention and reactivation with surveys and EDM marketing/newsletters, targeted sales, and offers. I have a solid background in branding, UI design, illustration, and a good understanding of marketing, merchandising, and UX design. I'm always up for a challenge and love learning and improving my work.