Bianca De Castro Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Retail Media Powerhouse (joint venture of Carrefour Group and Publicis Group)- Leadership of strategic initiatives across Brazil and Argentina, guiding efforts to elevate the Retail Media landscape in Latam, to develop the business with Carrefour, Atacadão and Sam’s Club, and new retailers.- Planning, development and implementation of all marketing and communication strategies, partnerships and sponsorships to drive brand visibility and enhance relationship with key stakeholders, brands, agencies, retailers, prospects and organizations (IAB, eMarketer, Meio & Mensagem, E-Commerce Brasil, Apas, Abras, Clube do Varejo, BRT-Varese).- Social Media management (LinkedIn).- Content Creation (Presentations, Media Kits, Videos, Podcasts, Website, Global Communication Policy, Press, and more).- Budget and team management.

São Paulo, Brasil

- Strategies and Campaigns: Led the conceptualization, research, and execution of creative Communications and Marketing strategies, events and campaigns for Amazon.com.br, garnering positive press attention and enhancing SMB impact.- Events: Collaborated with PR, Marketing, Events, and Business teams to develop and implement large-scale activations for key events such as Prime Day, Black Friday, Holiday Season, Back to School, Pride Month, Women’s Month, Books Biennial, Black Awareness Month, Book Friday, and more.- PR Counsel: Provided strategic guidance to Go-To-Market teams, offering support on Marketing and PR-related matters.- Media Relations: Managed media materials creation and approval, building and maintaining strong relationships with key media contacts.- Crisis Management: Managed the local impact on Brazilian media of international corporate crises, successfully navigating complex communication challenges.- Program and Initiative Launches: Launched Amazon Ads, Fulfillment by Amazon (logistic program), Affiliate Program with influencers and media outlets, 5 Fulfillment Centers, Project Zero (against counterfeit products), the first Amazon Conecta event for SMB, the first Amazon Brazilian Entrepreneurship Award, 6th, 7th, and 8th editions of the Kindle Literature Award, 1st and 2nd Amazon Literature Week, Amazon Credit Card, Amazon Warehouse Deals (Amazon Quase Novo), International Store, Beer Store, Luxury Store, Musical Instruments Store, and more.- Sustainability Initiatives: Spearheaded sustainability efforts in Brazil including The Climate Pledge, COP 26, and Leaf Coalition, contributing to Amazon's environmental goals.- Budget Management: Oversaw budget allocation for initiatives, ensuring efficient use of resources.- Reporting: Delivered clear, results-focused reports linked to objectives, demonstrating impact and effectiveness.

- Corporate Communications: in charge of Media Relations, Corporate Affairs (events and corporate partnerships), Social Media Monitoring, Social Listening, Employee Communications (focusing on employee engagement), Digital Influencers, CEO positioning and Crisis Management. Lead a team of five people and a PR agency.- Corporate Social Responsibility: responsible for the Herbalife Nutrition Foundation subsidiary in Brazil (www.herbalifenutritionfoundation.org). Fundraising Strategy, Donation Management (selection of organizations, support for structuring nutrition projects), Volunteering (engagement and organization of activities). Lead a law firm and an accounting firm.

- Corporate Communications: Public Relations, Media Relations, Crisis Management, Corporate Affairs and Employee Communications (for Brazil and Latam focusing on GPTW, Great Place to Work recognition).- Corporate Social Responsibility: in charge of volunteering, engagement and fundraising activities for Herbalife Nutrition Foundation in Brazil.

- First employee hired in Corporate Communications based in Latam. Responsible for set up their PR CSR departments in Brazil from scratch.- In addition to these two areas, from 2008 to 2011, as part of the brand strategy, she was also responsible for Brand Management, Relationship with Health Professionals (events, congresses, lectures), Government Relations (partnerships and support for communication campaigns), Advertising (television, print, online campaigns), Sports Sponsorship (triathlon, volleyball and football) and Digital Communication (social media, institutional website and SEO).

São Paulo, São Paulo

Advertising campaigns, Media Relations and KOLs, Employee Communications; Media Audit, Cultural and Sports Marketing, Events and Press Conferences; Crisis Management and Media Training.Division of Consumer Affairs, Entertainment, Tourism and Health Care:• Personal Care: Kimberly-Clark (employee communications for: Intimus, Kleenex, Huggies, Snow, Scott)• Food and Beverage Industry: PepsiCo (Quaker, Elma Chips, Toddy, Coconut and Toddynho), Adria, Bacardi-Martini.• Culture & Entertainment: Grupo Pão de Açúcar (Pão Music, Social Responsibility and Education Projects), Trama.• Fashion: SPFW and Democrata (men’s shoes)

São Paulo E Região, Brasil

• Clients: Editora Abril, Spicy, M. Cassab and Farmaervas.• Media Strategic analysis, employee communications (writing and publishing newsletters for employees); media relations; interviews.

São Paulo, São Paulo

• Reporter: covering events and writing journalistic pieces for University's newspaper.• School Project Reporter: coordination of Public Schools students to create newspapers to their local communities.

Master Of Business Administration - Mba, Economics And Business Management

Extension Course, Third Sector Management

Extension Course, Business Administration And Management, General

Post Graduation, Public Relations And Corporate Communications (Gestcorp)

Bachelor'S Degree, Journalism