Bianca De Castro Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Retail Media Powerhouse (joint venture of Carrefour Group and Publicis Group)- Leadership of strategic initiatives across Brazil and Argentina, guiding efforts to elevate the Retail Media landscape in Latam, to develop the business with Carrefour, Atacadão and Sam’s Club, and new retailers.- Planning, development and implementation of all marketing and.

São Paulo, Brasil

- Strategies and Campaigns: Led the conceptualization, research, and execution of creative Communications and Marketing strategies, events and campaigns for Amazon.com.br, garnering positive press attention and enhancing SMB impact.- Events: Collaborated with PR, Marketing, Events, and Business teams to develop and implement large-scale activations for key.

- Corporate Communications: in charge of Media Relations, Corporate Affairs (events and corporate partnerships), Social Media Monitoring, Social Listening, Employee Communications (focusing on employee engagement), Digital Influencers, CEO positioning and Crisis Management. Lead a team of five people and a PR agency.- Corporate Social Responsibility.

- Corporate Communications: Public Relations, Media Relations, Crisis Management, Corporate Affairs and Employee Communications (for Brazil and Latam focusing on GPTW, Great Place to Work recognition).- Corporate Social Responsibility: in charge of volunteering, engagement and fundraising activities for Herbalife Nutrition Foundation in Brazil.

- First employee hired in Corporate Communications based in Latam. Responsible for set up their PR CSR departments in Brazil from scratch.- In addition to these two areas, from 2008 to 2011, as part of the brand strategy, she was also responsible for Brand Management, Relationship with Health Professionals (events, congresses, lectures), Government.

São Paulo, São Paulo

• Advertising campaigns, Media Relations and KOLs, Employee Communications; Media Audit, Cultural and Sports Marketing, Events and Press Conferences; Crisis Management and Media Training.Division of Consumer Affairs.
• Personal Care: Kimberly-Clark (employee communications for: Intimus, Kleenex, Huggies, Snow, Scott)
• Food and Beverage Industry: PepsiCo (Quaker, Elma Chips, Toddy, Coconut and Toddynho), Adria, Bacardi-Martini.
• Culture & Entertainment: Grupo Pão de Açúcar (Pão Music, Social Responsibility and Education Projects), Trama.
• Fashion: SPFW and Democrata (men’s shoes)

São Paulo E Região, Brasil

• Clients: Editora Abril, Spicy, M. Cassab and Farmaervas.
• Media Strategic analysis, employee communications (writing and publishing newsletters for employees); media relations; interviews.

São Paulo, São Paulo

• Reporter: covering events and writing journalistic pieces for University's newspaper.
• School Project Reporter: coordination of Public Schools students to create newspapers to their local communities.

Master Of Business Administration - Mba, Economics And Business Management

Extension Course, Third Sector Management

Extension Course, Business Administration And Management, General

Post Graduation, Public Relations And Corporate Communications (Gestcorp)

Bachelor'S Degree, Journalism