Bianca Stumbo Email & Phone Number

● Oversaw Splunk's McLaren Formula 1 sponsorship valued at $7M, orchestrating high-touchexperiences for C-suite customers & prospects, enhancing brand awareness, and driving sales andpipeline growth.● Led the global portfolio of VIP Paddock Club experiences at 5 annual Formula 1 events, managing10-45 attendees with Splunk's top customers in AMER, EMEA, & APAC. Spearheaded the executiveevent lifecycle, from planning and collaboration to execution of pre, onsite, and post logistics.● Managed activations budget of up to $1M, including vendor contracting, timeline management,demand generation, attendee registration, F&B, operations, onsite logistics, and KPI reporting.● Event lead for annual internal incentive event to reward Splunk's top Sales performers in 2 exclusiveprograms - Achievers Club & Circle of Excellence, producing an international event for 750 attendeesin Ireland and Bali.

San Francisco Bay Area

● Led top-tier global trade shows, managing all internal & external resources including event servicecontracts up to $1M, annual trade show budget management up to $10M, vendor orders, speakingengagements, onsite logistics, hotels, & staffing● Deployed full-funnel digital marketing initiatives across channels including social media, webinars,emails, and content syndication.● Booked 80+ executive meetings at top-tier tradeshows, driving impactful conversations and salesacceleration with c-level executives & key customers.● Generated 30% more high-quality leads for sales through

● Key member of the Executive Briefing Center (EBC) team, working closely with sales, productleadership, marketing, and C-suite executives to educate and inform customers about the power ofSplunk.● Managed the development, execution, and outcomes of executive briefings with Splunk’s Top 500accounts globally.● Collaborated with the partnerships and partner marketing team to develop strategy for partner tradeshows and execution of event logistics.

San Francisco Bay Area

● Led creation, management, and execution of high-impact evangelism events, including intimateevents for thought leaders and influencers, and meetup-style workshops for practitioners andtechnologists.● Support the planning and execution of event logistics and marketing deliverables for 3rd party Partner trade shows ● Assist with event contracts, vendor orders, giveaways and promotions, speaking engagements, staffing, hotels, shipping, labor, A/V, and other applicable event deliverables.● Work successfully across product and partner marketing, content, brand, social/AR/PR, sales and campaign teams to plan event strategy and execute event related deliverables.

San Luis Obispo, California Area

Monthly social media creation, scheduling, and monitoring, and reportingManaged monthly sponsored advertisements/sponsored posts within client budgetEmail newsletter creation and delivery

San Francisco Bay Area

Assistant to the .conf2017 Program ManagersProficiency in Lanyon Event Management Cloud platformScheduled 280+ sessions and managed 300+ speakers for a multi-day conferenceRegistration reportingRegistration coordination for Sales RepresentativesSponsorship coordinationOnsite speaker management

San Luis Obispo

Assistant to ASI Business Services Staff Endorsement of donations, database management, processing payments, contract handling/distributionAdministrative duties - conference/meeting scheduling, answering/transferring phone lines, mailing, delivering

San Ramon, Ca

Explored and tested new platforms/products to optimize advertising accuracy and reachPoint of contact and coordinator on behalf of Robert Half’s partnership with ALPFA via the National ALPFA ConferenceConference strategy brainstormingDevelopment of account-based marketing and predictive analytics knowledgeTwitter Advertisement campaign targeting

San Luis Obispo, California Area

Planned and executed social events by coordinating with various on-campus Greek chapters and 3rd party event companies to book venues, DJ’s, catering, transportation, etcTimely completion and delivery of contracts, documentation, and deadlines

San Ramon, Ca

Developing social media content and copy for promoted advertisementsWorking with Brand Managers, Pandora, Twitter, and more to advertise RH’s several lines of business through various types of advertisement such as radio, print, and digitalWorking with Havas Media to improve advertising efforts including programmatic buying, targeting, and optimizationSearching and proposing new platforms to test advertisementsDevelopment of analytic skills

Bachelor’S Degree, Experiential Industry Management

Activities and Societies: Alpha Chi Omega, ASI Concentration 1) Event Planning and Management Operations Concentration 2) Hospitality.

High School