Bianca S. work email
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Bianca S. personal email
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With over 20 years of experience in leading impactful marketing initiatives, I specialize in developing brands, integrated communication strategies, social media campaigns and advertising that drive business growth and impact. I've successfully launched award-winning campaigns and marketing programs, and have also orchestrated campaigns that achieved viral success with millions of views. Specialties: Strategic Marketing, Branding & Positioning, Digital Advertising, Campaign Development, PR, Writing & Communication, Creative Direction, and Business Development.
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Founder And CmoRebel MarketingDieppe, Nb, Ca -
Marketing ManagerHomesol Building Solutions Inc. May 2024 - PresentMoncton, New Brunswick, CanadaA seasoned marketing and communications professional, dedicated to sustainability, currently at Homesol, a company that shares my passion for a greener future. Homesol is a leader in promoting energy-efficient design and construction, providing innovative solutions for net-zero homes, Passive House projects, and airtightness testing. With a focus on reducing environmental impact, Homesol empowers homeowners, builders, and communities to create spaces that are healthier, more comfortable, and… Show more A seasoned marketing and communications professional, dedicated to sustainability, currently at Homesol, a company that shares my passion for a greener future. Homesol is a leader in promoting energy-efficient design and construction, providing innovative solutions for net-zero homes, Passive House projects, and airtightness testing. With a focus on reducing environmental impact, Homesol empowers homeowners, builders, and communities to create spaces that are healthier, more comfortable, and sustainable. It’s inspiring to contribute to a team that's genuinely committed to transforming our built environment for the better.Responsibilities:Integrated Marketing Campaigns: Led marketing initiatives, enhancing visibility and engagement across the Maritimes, Ontario & Alberta. Ensured alignment with regional energy efficiency initiatives and tailored messages to resonate with local communities.SEO and PPC Campaigns: Developed SEO and PPC campaigns, managed Google Ads, content optimization, and keyword strategies for Arctic and Homesol, resulting in a significant increase in site traffic, higher engagement rates.Brand Management: Designed and managed brand consistency across all entities, ensuring that promotional materials—including digital, print, and event collateral—aligned with strategic goals and supported overall marketing objectives.Content and Social Media: Created social media content, and supervised videographer to effectively communicate brand stories. Managed a content calendar to ensure timely, engaging, and relevant posts across multiple platforms.Trade Shows and Events: Spearheaded trade show displays and events, crafting compelling narratives and creating booth branding and promotions. Vendor and Communication Management: Managed relationships with external vendors, including creative agencies, print suppliers, and digital service providers. Show less -
Marketing CoordinatorHomesol Building Solutions Inc. Jun 2023 - May 2024Moncton, New Brunswick, Canada -
Marketing ManagerArctic Energy Solutions May 2024 - PresentMoncton, New Brunswick, CanadaArctic Energy Solution specializes in spray foam, attic insulation and fireproofing. As a seasoned marketing and communications professional, dedicated to sustainability at Arctic Energy Solution, a company that specializes in insulation services for residential and commercial properties. I created the brand from scratch, which involved developing a strong brand identity, including the logo, color schemes, and messaging that effectively communicates its mission and values. I also… Show more Arctic Energy Solution specializes in spray foam, attic insulation and fireproofing. As a seasoned marketing and communications professional, dedicated to sustainability at Arctic Energy Solution, a company that specializes in insulation services for residential and commercial properties. I created the brand from scratch, which involved developing a strong brand identity, including the logo, color schemes, and messaging that effectively communicates its mission and values. I also designed and project-managed the company website to ensure it was user-friendly, informative, and visually appealing. Furthermore, I produced numerous blogs, articles, and marketing flyers to engage our audience, highlight the benefits of proper insulation, and provide valuable insights on energy efficiency.In addition to content creation, I spearheaded a comprehensive, multi-pronged advertising campaign across various channels, including social media, print media, and digital platforms. This campaign involved a combination of content marketing, email newsletters, and engaging visuals to build brand awareness and generate leads. I also worked extensively on Google Ads and Search Engine Optimization (SEO) to enhance our online presence. By optimizing our keywords, meta descriptions, and content, I successfully brought the company to the top of the first page of Google Search for most targeted keywords, significantly increasing traffic to our website and driving potential customers to reach out for our services.My work at Arctic Energy Solution is driven by a commitment to reducing environmental impact through better insulation, which ultimately helps improve energy efficiency in homes and buildings. By creating effective marketing strategies, I have helped position Arctic Energy Solution as a leading provider in the insulation industry, ensuring that more people are aware of the importance of quality insulation for energy savings and comfort. Show less -
Marketing CoordinatorArctic Energy Solutions Jun 2023 - May 2024Moncton, New Brunswick, Canada -
Marketing ManagerResolute Living May 2024 - PresentMoncton, New Brunswick, Canadawww.resoluteliving.ca -
Business Consultancy & CoachingFifth Element 2018 - PresentFIFTH Element is a boutique consulting firm dedicated to elevating brands through expert strategy, marketing, and communication, branding and coaching solutions. We pride ourselves on providing a personalized and hands-on approach to every client, ensuring that your business receives the attention and care it deserves. We understand that every business is unique, and our tailored approach ensures that we unlock the true potential of your brand by addressing its specific needs and… Show more FIFTH Element is a boutique consulting firm dedicated to elevating brands through expert strategy, marketing, and communication, branding and coaching solutions. We pride ourselves on providing a personalized and hands-on approach to every client, ensuring that your business receives the attention and care it deserves. We understand that every business is unique, and our tailored approach ensures that we unlock the true potential of your brand by addressing its specific needs and challenges.Whether you need a fresh perspective on your branding, a revitalized marketing strategy, or guidance on effective communication and reorganization, our experienced team is here to support your success. We work closely with you to understand your goals, identify opportunities for growth, and develop impactful solutions that resonate with your target audience. Our commitment to creativity, strategic thinking, and excellence in execution sets us apart from the rest.Let FIFTH Element be the spark that transforms your vision into a compelling reality. Together, we can build a strong, cohesive brand that not only stands out in the market but also creates lasting connections with your customers. Please do not hesitate to contact me to start conversation exploring your needs Show less
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Marketing Communications ManagerXceed Mortgage Corporation Aug 2015 - Sep 2018Toronto, Canada AreaEstablished in 1997, XCEED Mortgage Corporation offers unique and competitive residential mortgage products for both purchase and refinance to Canadians through an extensive network of mortgage broker partners. XCEED Prime mortgage products are available to borrowers with strong credit and income histories. XCEED also has a line of alternative mortgage products and helps self-employed, new Canadians to own a property while rebuilding their credit.INNOVATIONXCEED is committed to… Show more Established in 1997, XCEED Mortgage Corporation offers unique and competitive residential mortgage products for both purchase and refinance to Canadians through an extensive network of mortgage broker partners. XCEED Prime mortgage products are available to borrowers with strong credit and income histories. XCEED also has a line of alternative mortgage products and helps self-employed, new Canadians to own a property while rebuilding their credit.INNOVATIONXCEED is committed to innovative product development, risk management, and servicing and technology advancement. We value our clients, our partners, and the idea that Canadians should be able to enjoy the pride of home ownership and the opportunity to invest in their own futures.At XCEED, I was the driving force behind creating a cohesive brand from fragmented pieces. My role was to bring together all the existing materials and, through a strategic and creative approach, form a unified brand identity that resonated with our audience. Show less -
Marketing ManagerHd Supply Canada 2013 - 2015Toronto, Ontario, CanadaU.S. owned wholesale distributor of fasteners, tools, lighting, safety, utilities, and construction supplies. The company is comprised of 4 lines of business, with 700 employees in 60 locations in 8 provinces. Conceptualized and detailed a comprehensive $5M marketing budget. Created various promotions and incentives in branches and inbound/lead generating activities with a goal of creating a master user database for further steps in marketing engagement. Managed 3 direct reports. -
Marketing ManagerSolutions, Your Organized Living Store Dec 2012 - Dec 2013Mississauga, OnIdentified strategies and tactics for development and implementation of fully integrated marketing plans — intended to drive sales for chain of specialty retail stores.Directed creative development, production, delivery and/or publishing process of broad range of marketing communications elements — including catalogue, flyers, point-of-purchase (P.O.P.) materials, digital marketing and eCommerce components — plus wrote compelling content/copy for multiple communications… Show more Identified strategies and tactics for development and implementation of fully integrated marketing plans — intended to drive sales for chain of specialty retail stores.Directed creative development, production, delivery and/or publishing process of broad range of marketing communications elements — including catalogue, flyers, point-of-purchase (P.O.P.) materials, digital marketing and eCommerce components — plus wrote compelling content/copy for multiple communications channels.Managed media relations and requests to support home décor, design and organization experts in heightening consumer awareness of the benefits of getting and/or being organized, and to enhance brand profile.Coached, mentored and managed two (2) direct reports to meet and/or exceed marketing objectives, while working collaboratively across all business units.Extensive involvement with outside vendors and outsourced marketing divisions. Successfully launched radio campaigns. Campaigns featured high ROMI and resonated with upscale clientele. Show less -
Director Of Marketing And OperationsWarrior Group Inc. Mar 2002 - Jan 2012Toronto, Canada AreaBoutique consulting firm, specializing in strategy and marketing• Known for our ability to think creatively and strategically, finding innovative solutions to complex marketing challenges and adapting quickly to changing business environments: our expertise in marketing and branding has helped numerous companies to achieve their goals and stay ahead of the competition.• Successfully managed a diverse portfolio of 40+ simultaneous projects, ensuring that all goals for production… Show more Boutique consulting firm, specializing in strategy and marketing• Known for our ability to think creatively and strategically, finding innovative solutions to complex marketing challenges and adapting quickly to changing business environments: our expertise in marketing and branding has helped numerous companies to achieve their goals and stay ahead of the competition.• Successfully managed a diverse portfolio of 40+ simultaneous projects, ensuring that all goals for production, quality, and customer satisfaction were consistently met or exceeded. Our team's strong organizational skills and attention to detail helped to drive business growth and customer loyalty across multiple industries.• Consistently delivered outstanding results by leveraging a deep understanding of customer needs and market trends to inform all marketing and promotional activities, driving engagement, loyalty, and revenue growth across multiple channels and platforms. Show less
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Business Project Manager Springboard.CaRogers Imedia 2001 - 2002Brand direction and project management of a web portal Springboard.ca, Rogers iMedia product.
Bianca S. Skills
Bianca S. Education Details
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University Of PittsburghSocial Psychology -
Mathematics & Programming, Teacher Education -
Caamp / Mortgage Professionals CanadaMortgage Agent Certificate -
Social Media Marketing: Advanced Strategies And Tactics -
Digital Communication And Media/Multimedia -
Graphic Design -
Web Page, Digital/Multimedia And Information Resources Design -
Telecommunications Management
Frequently Asked Questions about Bianca S.
What company does Bianca S. work for?
Bianca S. works for Rebel Marketing
What is Bianca S.'s role at the current company?
Bianca S.'s current role is Founder and CMO.
What is Bianca S.'s email address?
Bianca S.'s email address is bi****@****ail.com
What is Bianca S.'s direct phone number?
Bianca S.'s direct phone number is +141688*****
What schools did Bianca S. attend?
Bianca S. attended University Of Pittsburgh, University Of Pittsburgh - Joseph M. Katz Graduate School Of Business, University Of Zagreb, Croatia, Caamp / Mortgage Professionals Canada, Harvard University, University Of Toronto, University Of Toronto, University Of Toronto, Humber College.
What are some of Bianca S.'s interests?
Bianca S. has interest in Graphics, New Media And Multimedia Opportunities, Business Development, Marketing, Education, Art, Publishing, Consumer Psychology, Business, Communications.
What skills is Bianca S. known for?
Bianca S. has skills like Mathematics, Marketing Management, Writing, Luxury, Supplies, Workforce, Consulting, Market, Suppliers, Channel, Collaterals, Productivity Tools.
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Bianca S. Roberge
Avocate Chez Ordre Des Infirmières Et Infirmiers Du QuébecGreater Montreal Metropolitan Area1oiiq.org -
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