Product marketing manager @Blast API

Digital product marketing strategies for the full lifecycle of mobile apps:- lead generation for pilot customers who are willing to jointly drive the development of an MVP- MVP awareness and visibility (landing pages, social media, email, content/blog, SEO, paid ads)- KPIs to track the marketability of the MVP- growth hacking strategies to gain exposure- product market-fit and scale-up (branding, awareness/PR, user acquisition)

• Marketing strategy and campaign implementation to communicate product (app) features• Marketing campaigns for UA, brand awareness and engagement• Community growth and management• Customer loyalty

• Engagement strategies for online learning communities• Community management (user journey, social media communication, email, onboarding support)• Online and offline events (organisation, event promotion, speaker/moderator)• Training support (participate in online courses with mentors, prepare presentations for courses, communicate training details and assignments, take part in practical projects to help students gain real life working experience)

• Coordinate and implement campaigns across digital channels for three electronic appliances brands: Arctic, Beko and Grundig• Make and execute campaign plans with the digital team/brand team and content creators/agencies• Write project briefs, plan campaigns with content creators/agencies, make daily follow up on project progress, test and provide feedback • Planning, team managing and follow up on different content creation shoots and projects • Occasionally in charge of photocopying, stamping and archiving loads of papers

• Communication strategy across Questia’s channels (website, social media, email, blog) / audiences (B2C&B2B)• Generate and manage content via digital channels• Media management, budgeting, KPI• Lead online communities and brand representation• Plan and execute digital marketing campaigns (Facebook, Google Ads, Affiliates)• Customer lifeline (recruitment, engagement, support, loyalty, incentives)

• Plan and implement Profitshare marketing campaigns• Organize events for Affiliates and Advertisers• Loyalty program, Contests for Profitshare Affiliates• Content management (website, blog, Social Media)• Optimize Search & Social Media Marketing campaignsLOVED PROJECTS:• Affiliate Summer School – first event of its kind organized in Romania (http://www.affiliateschool.ro)• Conversions’ Marathon – one of the most successful affiliate contests organized by Profitshare (in terms of sales, participants, number of online shops promoted by the affiliates during the campaign period) • Ebook for Fashion Bloggers – guide for new affiliates with tips&tricks for monetizing fashion blogs

• Plan and implement marketing campaigns (email, social media)• Lead the creative team (copywriters, graphic designers, web designers)• Implement lead generation campaigns via marketing agencies• Manage the global social media strategy on Facebook, Twitter, YouTube (21 countries)• Set-up custom websites for research communities (liase between developers, web designers, graphic designers, copywriters, translators, testers)• Manage quality control of communication materials and ensure the brand guidelines are being executed appropriately • Manage staffing and budgetsLOVED PROJECTS:• Users community rebranding from Ipsos Access Panels to i-Say (concept proposals, testing, implementation, new brand guidelines, website, digital communication assets)• 2013 – 2014 Project manager for the www.i-say.com website set-up and go live

• Define and implement the strategy to build loyalty programs • Design and deliver loyalty campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns• Manage the ongoing operations and fulfillment processes of the programs and campaigns, managing the program budgets with responsibility for ROI• Work on identifying and developing new global performance indicators to measure and quantify the impact of customer engagement and business value drivers

• Copywriting – provide content for website, blog, newsletters• Develop and send newsletters • Lead generation campaigns - work with media agencies to recruit users (deliver banners, HTML invites, text ads)• Elaborate and implement loyalty programs (tiered system pilots, non-monetary rewards, VIP membership, gamification )

Administration of rewards programs for market research survey respondents• Identify new solutions to reward respondents • Manage online shop and rewards fulfilment• Prepare reports and required documentation regarding orders/costs/deliveries• Review vendor contracts, negotiate costs and monitor quality of purchased goods and services