Bianca Zagan Email & Phone Number

Bucharest, Romania

Responsible for category development, commercial negotiation and business planning, along with reaching annual/quarterly/monthly revenue and gross profit goals within C&C and Supermarket Channels.Developping new business, from idea to product to commercial negotiation to implementation.Customer Management, both with the customer and by managing others.

I have worked with Hypermarket & Supermarket Customers and contributed to the strengthening of market share leadership in both for the Company as well as no.1 brands in Premium, Mainstream and Economy price segments;Account management included Annual Customer Planning, trade terms negotiations, on-going promotional activity planning and, often, generating idea solutions to benefit from opportunities in the market.

Bucharest

Develop business in partnership with retailers in hypermarket and discounter channels.*Negotiation and implementation of sales&marketing strategy for leading brands: Coca-Cola, Fanta, Sprite Dorna, Nestea and Burn;*Strategic medium term business planning*Responsible for accurate discount management, deliveries, promo implementation;*Lead internal projects to address customer needs (involving cross functional work with supply chain, marketing, finance and sales);

Bucharest, Romania

* Lead marketing projects for Sparkling Soft Drink brands: Coca-Cola, Fanta, Sprite in Hypermarket and Supermarket Channel culminating with planning&implementing the 2013 Share a Coke project for Romania in Modern Trade; * Evaluation and planning for trade channel strategy and tactics, on a yearly basis;* Identify market opportunities and develop specific action plans.

*Shopper Marketing Expertise in Off Premise/ Traditional Trade / On Premise KA Clients;Trade Promotions, Retailer Loyalty Programs, Optimisation Studies, new SKU launches; *Design and implementation of Traditional Trade Channel strategy and tactics, on a yearly basis;*Develop complex Market Analysis, in order to gather insights and design Programs based on those;*Leading Loyalty Programs for large retail database Customers;*Coordinating Relationship with Partners regarding… Show more *Shopper Marketing Expertise in Off Premise/ Traditional Trade / On Premise KA Clients;Trade Promotions, Retailer Loyalty Programs, Optimisation Studies, new SKU launches; *Design and implementation of Traditional Trade Channel strategy and tactics, on a yearly basis;*Develop complex Market Analysis, in order to gather insights and design Programs based on those;*Leading Loyalty Programs for large retail database Customers;*Coordinating Relationship with Partners regarding Co-branded Marketing Programs;*Creating Marketing&Sales educational instruments for a 500+ people Sales Team;*Advanced user in CRM module on SAP platform; Show less

*Coordinating Trade Marketing Programmes, for brands such as Burn;*Providing training&sales tools to sales team;*Sales&market analysis, both quantitative and qualitative.

Involved in projects for 2 market channels: Traditional Trade & KA HoReCa for consumer activations at the point of sale

Bucharet, Romania

Econosofia is a CLub of Voluntari pentru Idei si Proiecte, the well known student organisation in Bucharest.Econosofia gathers students pasionate about macroeconomics and state policies. During my membership, I was in the organising team of 2 projects: Econosofia Debate Sessions and Economics through a Macrofying Glass.

Master

Bachelor

Education record