Teamwork Commerce is an industry-leading Omnichannel Solution, providing retailers with Point-of-Sale (POS), Order Management (OMS), Inventory Control, CRM, and Analytics. Choose a cloud-based system that is constantly evolving to ensure it uses cutting-edge technology to meet the needs of the ever-changing retail landscapeI am in charge of account management, project management, and business development in the China region, reporting directly to the global team

Key achievements: supported decision making of top management and business teams by identifying business pain points and potential opportunities through both quantitative and qualitative researchProject list: • Built business and operation intelligence dashboard with key performance indicators and operation metrics for top management on Fine BI visualization and analysis tools (like Tableau or Power BI) • Scanned automotive and EV market trends, monitored business strategy and operation performance of key competitors, analyzed consumer insights and trends on both regular and ad-hoc basis • Optimized performance marketing spending on different channels as Tencent, ByteDance and Baidu to decrease acquisition cost per sales lead and improve sales lead quality on both regular and ad-hoc basis • Monitored APP users’ full life cycle from registration, being active in community, placing orders, becoming a driver, and then becoming brand ambassador or key opinion customers (KOC)• Analyzed user-generated comments and posts with sentiment analysis method, key words analysis method and hot words analysis method in online community, provided key insights for sales tactics change and car product upgrade and innovation• Constructed user tags to be used for user segmentation and user operation, built target brand and product persona to be used for branding and communication, and product design and innovation

Key achievements: advised Yonghui Supermarket, Walmart China and other consumer brands and retailers on top-down digital transformation strategy, managed strategic transformational projects and large-scale transversal teams, got fast promoted from project manager to senior project manager Project list：• Designed top-down digital transformation strategy, initiated 2 year’s implementation roadmap with 7 key projects: tech platform, cloud platform, data platform, omnichannel consumer engagement platform, transaction platform, smart supply chain platform, warehouse logistics and delivery platform for Yonghui Supermarket• Led product and tech architecture team (10+), together with client’s team (100+), to build 3 key operation platforms: transaction platform (order, payment, promotion, product, sales inventory center, etc. ), smart supply chain platform (auto replenishment, store assortment allocation), warehouse logistics and delivery platform for Yonghui Supermarket• Planned overall digital transformation strategy and implementation roadmap by assessing digital capability and benchmarking with key competitors, choosing key battlefields, and aiming strategic initiatives for Walmart China • Managed operation, product, tech, and data team (50+) to build a supply chain control tower to enable end-to-end visibility, produce automatic alerts, and provide templated reactions for Walmart China• Crafted tech strategy and implementation roadmap for a domestic digital-native fitness & wellness company• Drafted digital strategy solution proposals and pitched for leading domestic and international consumer brands and retailers

Key achievements: built advanced analytics data models to improve supply chain efficiency, optimize promotion ROI, and derive customer insights to adjust store assortment for Carrefour China, managed data marketing campaigns and designed D2C strategy for Sanofi consumer healthcare brands, advised many other French companies on their data transformation journey in China, got fast promoted from consultant to senior consultant Project list：• Constructed a machine learning based sell-out forecast and demand planning model to predict sales at SKU & store level, execute ordering at regional warehouse level, and provide forecast visibility to key suppliers for Carrefour China • Developed a machine learning based promotion ROI model to estimate promo uplift vs. baseline by campaign and by store to optimize promotion strategy and operations for Carrefour China • Built an artificial intelligence based customer segmentation & visualization dashboard with CRM, transaction & product data to adjust store merchandising assortment and realize external data monetization with key suppliers for Carrefour China • Formed a data model & data governance strategy, set up data governance procedures and organization structure, built internal expertise by advising on recruiting and coaching implementation for L’Oréal China Go-to-Market projects • Detected social buzz popularity & sentiment, predicted product popularity after Paris Fashion Show for Lanvin• Planned & managed a data marketing campaign, coordinated brand executives, ISV, TP, data crawling & media agency, used Alibaba data marketing tools during a big ecommerce festival period (618) for Sanofi consumer healthcare brands • Designed direct-to-consumer WeChat ecommerce strategy for Sanofi China consumer healthcare brands • Outlined 10-year China data strategy for Sanofi China consumer healthcare brands • Delivered a 2 days’ workshop on CRM/Data for Pierre Fabre’s Asia top management

Roland Berger Paris office's Global Trainee Program with placement in the Shanghai office (International Desk) Projects in consumer goods, retail, e-commerce and chemicals

3Y strategy plan Market entry Product strategy Business operations review