Bianca Pattoli Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

In my role as Content Studio Coordinator and Editor at Smart PR for Think with Google Brazil, I oversee the development and distribution of high-quality content. This includes planning and managing the content calendar, translating complex data into compelling narratives, and collaborating with designers and copywriters to ensure timely delivery. Overseeing and editing of long copies in Brazilian Portuguese, translations and localizations of long copies from English to PT-BR as well as being the lead copywriter for copy in English when required. I also manage client relationships and contribute to strategic initiatives to drive audience engagement.Our highest achievement in 2024 was to elevate the Brazilian audience as the second most loyal in the global Think with Google YouTube channel.

São Paulo, Brazil

Community Manager for the Summer and Carnival campaigns for the brands: Beefeater, Absolut and Chivas. Planning, development and creation of the content plan. Uploading and managing content according to the strategic plans of the projects (Instagram + Twitter) with support for real-time coverage of events, such as the Vogue Brasil Ball 2024. Copywriting development, media and deployment for stories/twitter; Interactions and creative responding for projects (proprietary content and with influencers/creators/talent/partners); Campaign monitoring; Post-project social listening report; Real-time monitoring and responding (youtube, Instagram, Twitter).

Remote

Pernod Ricard Brasil presents the first reality show focused on amateur cocktail-making. The show is in its third season and this year, it moved from traditional tv to YouTube. As a creative copywriter for this project, I wrote and created custom social media content for its socials: Instagram, Twitter and YouTube. Throughout 8 episodes, the show gathered million of views and posts engaged thousands of people. I worked alongside art directors and the creative planning to help create the best content focused to engage with not only the show's audience but also Pernod Ricard's brands such as Absolut, Ballantine's, Beefeater, Chivas Reagal and Lillet. It was an amazing project where I could exercise conversational copywriting, different tone of voices and also create letterings for the art assets.

Menta Land is a lab that develops creative projects based on web 3.0, NFTs, blockchain or even at a metaverse.We envision the web 3.0 ecosystem as a world that has its own rules and that it can be experimented following a creative, sustainable, innovative, and decentralised way. We believe the blockchain offers the opportunity to develop creative projects in an unprecedented way. Our main goal is to feature artistic and brand-owned projects that are woven seamlessly into this environment. Founded by Bia Pattoli and Lalai Persson, Menta Land has in its core its founders' passion for culture and technology.

London, United Kingdom

Twitter has a Breaking News team spread over five different time zones to cover important stories that first appear on its platform. Brazil is one of the most relevant markets for the platform, and they needed a Brazilian journalist to join their London team. My experience with journalism, and proficiency with Twitter, it's what made me a good fit to cover stories in Brazilian Portuguese, English, and Spanish. Given the team’s broad geographical separation across many different time zones, clear communication and standardisation were critical elements of the daily routine. To make things easier, Tweetdeck, Slack and Trello were among the most used collaboration tools. After finding a relevant story, I would select tweets from verified and unverified accounts to create a factually accurate collection of posts that would tell the story as it happened. To ensure the collection and tweets were authentic, I had to follow a strict guideline of documented fact-checking steps, which was subsequently reviewed for accuracy and compliance by a peer curator. Upon successful review, the selection would be posted on the relevant official Twitter handles. I covered hundreds of stories and received praises from superiors and peers, especially for Venice’s floodings breaking news in 2019. Twitter was the first English platform to report it, subsequently providing content for several other media outlets.

London, United Kingdom

Roundforest offers a tech suite that generates and optimises e-commerce-content that appears on a portfolio of shopping assistance websites (such as uk.bestreviews.guide). These websites focus on simplifying customers’ research over the vast selection of Amazon, eBay, and Walmart’s product choices. Roundforest leverages on Artificial Intelligence and big data to deliver shopping suggestions based on relevance, customer reviews, and demand. I was assigned to research the viability of developing a chatbot shopping assistant to help customers find the best option for what they were looking for. My experience with Google Assistant combined with my knowledge of identifying user behaviour trends were the key factors in me being selected as the consultant for this project. My first task was to create a persona for the chatbot and an outcome-focused conversational strategy based on A/B testing. Following an extensive review of data analysis and customer behaviour, we concluded the best path was to adopt a hybrid solution. The solution comprised a two-step approach where the conversation’s start would be led by a chatbot until finding the exact product. At that point, a real person would take over the chat stream while maintaining the virtual assistant persona. For this approach to work seamlessly, I delivered an in-depth online customer behaviour research report along with a customised CRM style guide, which became the handbook used by all agents.

London

Google Assistant is an artificial intelligence-powered virtual assistant developed by Google available on mobile and smart home devices. The product is available in dozens of languages and markets; each requires a native speaker to write, refine the local language’s use, localise existing English content into other languages, and bring relevant content references to each market. Brazil is considered one of the five most important markets for Google Assistant, and the market lead needed an extra peer to help improve and create more content for the product. My expertise with creating and identifying relevant digital content for different audiences, along with experiences such as a collaborative project which created personas based on young-adult Brazilian stereotypes; were essential for me being selected for the role. I created and curated content for seasonal campaigns, analysed user behaviour and content performance, created analysis reports to understand the opportunities and challenges for the product in that specific market. Among my most significant achievements was the Carnival campaign of 2019 that had outstanding views and engagement results, as well as curating the content for both Brazilian and English language markets for the first-ever campaign for the International Women's Day of the same year.

Remote

Retained by the Walt Disney Company Brasil, I was tasked with drafting press releases relating to impending new content premieres and personality visits. The role also involved localising both internal documentation and Business to Business material, from English and Spanish to Brazilian Portuguese.

Remote

For the second edition of the Ultra Music Festival Brazil (UMF Brazil), the team needed a copywriter focused on creating content aimed at electronic music fans. My experience with electronic music journalism and online electronic music-centric community management; meant I was a good fit for the role. During my time with UMF Brazil, I worked on different verticals of communication for the festival, from copywriting on social media to developing the strategy and then owning the CRM communication channel including assets such as the event FAQs. In addition, I created the content for offline pieces and radio advertisements.

Remote

For the electronic music-focused website Music Non-Stop, I had several responsibilities as the deputy editor, online reporter, and social media copywriter. The site is one of the most significant electronic music media outlets in Brazil. I produced interviews and articles with well known local and international music personalities.

São Paulo Area, Brazil

Glamour Magazine Brazil hired me as a social media content strategist and online reporter for their newly restructured digital team. My experience with online content, such as writing for websites targeted at young-adult audiences (such as VICE Media), made me a good fit for the role. During my time at the magazine, I seized the opportunity to improve my journalism skills and made a significant contribution to enhancing the magazine's social media presence, pioneering the use of memes across Glamour's social media accounts.

São Paulo Area, Brazil

Daily draft of data reports about the sentiment towards the Brazilian political scenario expressed on foreign social media accounts. Most significant achievement: analysing big data to understand the overall opinions on social media towards the Brazilian political actions. Creating content for high-level clients such as the Brazilian presidential cabinet and its ministries

São Paulo

In 2013, VICE Media Brazil was preparing the launch of the Brazilian version of their electronic music site, THUMP. I was considered a strong candidate to join the team because of my experience with the music scene and nightlife in Sao Paulo. I was one of the community managers for the most significant Brazilian online forum for electronic music during the early 2000s (rraurl.com), co-authored a pioneering and innovative nightlife themed Tumblr, an insider’s guide to rating the best of progressive Sao Paulo's nightlife, parties and clubs. The Brazilian version of THUMP began as one element of a transmedia initiative between VICE and a Brazilian beer, ABInBev’s Skol Beats, which was given a branded content tab inside the website. The second element of the initiative consisted of a branded pop-up nightclub, Skol Beats Factory. In terms of the initiative, VICE delivered the online content and the nightclub along with its line-up of programming. I was responsible for managing all the content deliverables. I worked alongside different in-house teams (social media, copywriter, bookers, and video producers) to deliver content for scheduled distribution through all the relevant branded channels (website, SoundCloud, Facebook, Twitter, and YouTube).

At CuboCC I worked as a community manager and copywriter for websites and social media channels for companies like Unilever and Pepsico. I also monitored and made data reports to help shape the content strategy of the branded channels we had.

Kultur Studio was an agency that used to publish a seasonal magazine for Nike Sportswear. At Studio Kultur I assisted the editor-in-chief and researched content for Nike Sportswear Magazine. This was a regional Nike publication. Kultur also published a magazine called +Soma (www.maissoma.com) which was a pivotal publication for urban contemporary culture. I also assisted in providing content for +Soma website.

Cia Hering is one of the oldest fashion companies in Brazil. With the same family managing since 1880, this company is a major industry. At Hering, I worked in two different areas. In 2008 I was enrolled as a Textile Designer, but it was at my domain to forecast trends and connect it with new fashion collections.

Rraurl.com was once one of the largest portals of electronic music in Brazil. This is a subject that has always been present in my life and so I got involved with the site as a sideline. Rraurl also has a great forum community where users could exchange ideas, songs, and among other things, discuss musical culture. There I became part of the forum moderation team and later had an authorial blog about behavior at home site.

At Cia Hering I worked as fashion designer and product development in accessories department for Dzarm and Hering Kids brands. In this role I developed the bridge between fashion design team and third party vendors of products that Hering was not able to produce in their factories. Eventually I ended up turning trends researcher and also started to develop textile print designs.

São Paulo Area, Brazil

- This was a part-time position at a family business. Some of the responsibilities were shared with my mother or my father at the time. - Responsible for opening up and closing the shop, and till.- Responsible for all the administrative work including paying the bills, keeping the stock and assisting with the shop floor.- Visual merchandising, customer relations, managing staff, and assisting with sales.

At Lee I acted as product development team's assistant and was a trainee of the womens fashion style of the brand. I was able to follow and participate in the development of creating washes of jeans and printing process of jerseys. In addition I was responsible to develop a collection of accessories for both the mens and womens collections.

At Wrangler I acted as product development's team trainee and was able to follow and participate in the development of creating washes of jeans and printing process of jerseys. In addition I was responsible to develop all the teckpacks and follow ups of the development of the products.

Short Course, Marketing | Storytelling

Short course focused on creating a transmedia storytelling for brands and companies.

Specialisation, Futurism

Extension, Writing And Grammar In Portuguese

Ongoing improvement of writing and updating the new grammar of the Portuguese language.

Short Course, Cool Hunting

Studies about how to locate behaviour patterns in society and how to apply them into the market to better understand and attend consumer.

3 Months, Art History Extension

Extension in synthesis of western's art History.

3 Months, Textile Design Extension

I learned how to find, create and elaborate a textile print. How to develop a rapport print and how to applicate in real fabric.

Bachelor, Fashion/Apparel Design

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services