Barnacle Rock specializes in assisting suppliers and distributors of electronic components & software tools in reaching new market opportunities. With more than 25 years of successful experience in the Electronics design community, our team at Barnacle Rock Partners has the first hand experience to help our clients with their marketing and content needs.We help position & sell your products & services thru our extensive knowledge and experience in the EOEM with: Content Creation & MarketingProduct & Services DevelopmentMedia RepresentationCustomer Acquisition/retentionInternational ExpansionMergers & AcquisitionsWhy Barnacle Rock Partners…Our company is connected to a broad network of industry professionals having worked with many suppliers, vendors, and customers over many years. We have been and continue to be part of the community.In his career prior to Barnacle Rock, Bill successfully managed the shifting of advertising spending from a predominantly print world to digital through innovation and diversification. He has had extensive experience over a 25 year career in creating value for companies through fixing, building and growing businesses. Bill completed the sale of the Hearst Electronics Group, of which he led, to Arrow Electronics, a $25 billion+ electronics distributor. As V.P. Publishing Director at Hearst Business Media, Bill made key investments to re-position the Electronics Group which led to the sale.Bill successfully managed the transition of the group from an almost exclusive print revenue business with a single digit profit margin into a worldwide multi medium powerhouse serving the electronics engineering community, growing EBITDA by 400% over 10 plus years. Bill made investments in three Joint ventures for the group; Aspen Labs, Embedded Developer & 21ic.com, the leading site serving Electronic Engineers in China.