• Instrumental in managing & developing Veritas Backup exec business for UAE & rest of Gulf with a targeted year on year growth of 20-25%.• Executing various strategies to achieve business goals aiming towards achieving business growth as well as profitability by developing and managing vendors, forging partner alliances and managing SME Key accounts of enterprise & run rate business.• Managing & monitoring sales performance on various sales and sales support parameters, like providing feedback on utilization of funds, review, planning and growth/infrastructure of outlet and ensuring channel profitability• Mapping business dynamics with continuous monitoring of competitor moves, product evaluation, product reach in the region and changing needs for realigning strategies for business development • Establishing annual/ quarterly objectives focusing on improving efficiency & expansion of the company’s business and individual channel targets and meeting/exceeding the monthly/quarterly sales targets• Conceptualizing market intelligence & feedback systems by performing market research and creating & sustaining a dynamic environment that fosters development opportunities and motivate performance among channels • Responsible for scheduling regular training sessions for partner sales, technical and marketing personnel such as on premise enablement sessions,sales & technical workshops,events & product launches,road shows, etc.