Company Profile- JKS, India deals in Commercial Kitchen Products & Laundry Equipments, Water purifiers, Refrigeration & cold rooms, A Part of Al Ansari Group, Muscat, Oman. The group has business operations across different countries -India, Oman, UAE, Qatar, KSA, Bangladesh, Nepal & Africa. Profile-Managing overall business operations in India, Bangladesh & Nepal Develop and review goals based on objectives set by the managementDesigning and implementing business, marketing plans and strategies Oversees managers across the functions within the company, ensuring that employees understand the company's mission, policies and objectivesMaintaining and developing business relationship with hotel operators, clients and brands across the globeManagement and leadership direction to all projects finalization and closure.Business development and new client acquisition, Key account management Develop and Strategize sales and marketing plan, process management, drive & monitor sales channels, timely project execution, check on expenses, ensuring profitability.Conduct periodic review meetings with the teams to ensure performance with budgetsClose monitoring on procurement, interacting with principals / suppliers, price & commercial negotiations Managing and overseeing various sales channels as per the products and its demand To provide monthly reports to executive management Mapping new tender opportunities through various set networks as well as venturing into new segments Overseeing all tenders, providing right and customized solution to the client Managing business turnover and profitabilityLeading sales, marketing, projects operations, design, estimation, procurement, account, logistics and after sales service across the countryDirectly liasioning with various kitchen consultants, PMC’s, prominent hotel operators and other stake holders.Ensuring team motivation, product and sales training After Sales Service support across India and overseas.

*Spearheading end-to-end Sales & Marketing & Business Development Activities PAN India *Establishing new customized facilities as per the market demands; indulging in selling activities and move in to the new markets through BTS projects *Conducting statistical analysis to determine potential growth; designing sales performance goals & monitoring performance on regular basis *Managing key and major accounts, sales channels – B2B, IPC’s, Consultants, 3PL, Corporate Cos, catering of major clients from the industries such as Consumer durable, FMCG, Automobile, Retail, e-commerce and others *Achieving sales targets through market mapping, lead generation, maintaining robust channel sales as well as servicing existing customers; generating leads by allocating the accounts to the Sales Team *Supervising various activities inclusive finalization of contracts & agreements, cost benefit & risk analysis *Administering operations in the organization inclusive of General Administration, Facility management, Recruitment, Training & Development and Finance related activities

Pdt. Cat.- Consumer Electronics / Home & Kitchen Appliances / Audio-Visual Solutions- Professional LED monitors, Water Purifiers & Coolers, ITB, Digital Signage / AC's /Marketing & BD / Event mgt. / DTH /e-Commerce.ACHIEVEMENTS:• Met top and bottom line as per company & brand objectives. • Acquired major project biz from govt. cos., corporates /SME’s, Projects- Top line up by 41% in 2015-16.• Remarkable presentation and promotions of all product line through different sales channels• Market expansion by adequate channel strategy• Implemented e-commerce business for DTH, Pay TV services.• Focused on projects and direct marketing.Job Profile:• Define/ implement strategies aimed at retaining/ enhancing existing market share in consumer electronics, av solutions, appliances, pay channels services, marketing.• Manage top and bottom line as per business objectives,market potential through all sales channels - B2C- retailers, B2B-corporate & projects, AV integrators, consultants.• Restructure business strategies based on competition, market trends.• Define KPI, business objectives across the divisions.• Managing ATL & BTL activities.• Enhance market penetration, channel network operations and team motivation. • Manage administrative aspects related to product procurement, inventory and debtors• Evaluate sales force effectiveness and develop solutions to enhance performance and optimize resource utilization• Collaborate with the management in developing sales goals, organizing training programs, aligning sales force and sales initiatives• Optimize resource utilization and streamline processes to enhance operational efficiency and organizational bottom lines• Render strategic directives through planning, commissioning, deployment and monitoring• Identify new market segments/ develop product portfolios• Prepare and review annual marketing plans, sales campaigns, mkt.-wise planning.

Job ResponsibilityProduct Categories: Consumer Electronics, Home Appliances, AC's, Kitchen & Built-in Appliances, Water heaters/coolers/purifiers Business & AV Solutions, Copier & Printing Solutions, Automated storage solutionsAccomplishments:• Bottom line enhanced by 39%• Placing Sharp as a leading brand, Kardex no. 1 position in electronic storage system as well as independently launching many brands•Instrumental in enhancing channel sales partners, setting up a separate B2B sales division •Successfully conducted international conferences like MENA & Africa Region for Sharp, Japan in MuscatJob Profile•Managed sales operations for brands like Sharp, Ariston, Rinnai, Kardex, Harman Kardon-JBL, Terim-Mastergas, Lexmark, Frigor, Denmark, Voltas, Symphony, Lifesize and Daewoo•Preparing of budgets, business plans, reporting and general management•Set up/implemented innovative mktg strategies aimed at brand positioning, enhancing market penetration and market share• Formulated media plans, collaborated with media agencies for releasing ad. campaigns, press releases, sponsorships and promotions• New product launch, BTL/ ATL activities and brand management•Managed sales channels-Corporate sales/ Project sector, dealers (dealer, hypermarkets, retail chain) showrooms & branches•Collaborated and managed overseas principals/ brands. Managed project division sales (business equipment products & consumer electronics, home appliances)•Managed outsourcing/ import of products including product positioning, product mapping, procurement, pricing, price negotiation, buying, product promotions/ offers, inventory monitoring, new product launch & introduction etc•Ensured smooth functioning of operations- sales, service, credit, logistics, branches and retail outlet teams•Interacted with principals for implementing effective service back up for respective pdts.•Generated departmental profitability through AMC’s and FSMA.

Accountabilities - Sale and Marketing Activities – Related to entire branch operations in India Formulation of pricing for all regions, product – price positioning, product USP analysis, product costing, market share evaluation, Comparative product analysis in brief, branch profitability analysis etc. Planning and implementing sales promotional offers / schemes- Channel / Institutional Sales. Region wise- trade inputs analysis, dealer schemes analysis, ROI, sales forecast and targets.  Monitoring competitor activities/ analysis i.e. pricing, scheme, etc. at national level. Marketing activities - Media plan, spend analysis, Industry trend analysis, co-ordination with agency, product launch.- Co-ordination with PR agencies for brand coverage in print and electronic media, product catalogues and other promotional materials. Liasoning with market research agency / evaluating the market trends, growth and demands. Interacting closely with factory for product planning, inventory plan, production plan & service dept. Handling export sales / documentations / payments / Product launches, etc.

- Managing funactions reated to sales and marketingof Washing machine product category for Mumbai Market