Bibhash Banerjee Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

Mumbai Area, India

Mumbai Area, India

Mumbai Area, India

• Key Project: Global brand repositioning strategy for a Swedish FTSE 100 company, a client of Brand Harvest.Scope of Work
• Primary research – Understand the product, consumer perception and competition mapping based on positioning across global markets.
• Data analysis and insight generation – Analyse data provided by client based on previously conducted research to arrive at a competitive value proposition.Deliverables
• Value proposition and Positioning– Provide the customer with a competitive value proposition for the brand and prescribe a suitable Positioning statement to accompany the brand.
• Creative Expressions – Aid the agency to provide creative expressions, in-line with the new positioning of the brand suitable for global consumption.

Mumbai Area, India

• Reporting to: MDKey Responsibilities:
• Product branding strategy– Led and successfully delivered branding and rebranding of multiple products from the house of Saint Gobain, adhering to stringent B2B requirements and timelines.
• Corporate branding strategy– Aided in the corporate rebranding of a financial services company planning to enter the retail market. Competitor analysis, corporate value generation, re-structuring of product offerings.
• Interface between Client and Agency – Managed 2 to 4 clients simultaneously, while being actively involved in other independent projects. Introduced a comprehensive Gantt Chart to ensure on-time and efficient delivery.
• Pitch preparation and presentation - Key member of the firm’s Pitch team, a 3 month pursuit, on a proposal to a financial services firm to completely overhaul its digital presence. Led the presentation to the client’s.
• Digital strategy – Led the digital strategy formulations and collaborative execution for a financial services company. Initial results – 200% increase in online engagement in 3 months.

Mumbai, India

• Reporting to CEOKey Responsibilities:
• Brand architecture and Positioning – Established brand awareness amongst distribution and retail channels in 27 states within 6 months.
• Media planning – Strategy, planning and implementation of media activities (print, radio, television and OOH) with the creative and media agencies for “Pull” activities.
• Agency management – Interviewed and hired creative and media agency in 1 month. Successfully managed >`1 crore marketing budget over 6 months using ATL and BTL activities targeting Tier 2/3 cities pan India.
• Market research and competitor mapping – Maintained a weekly log of top 10 competitor marketing activities sourcing data through the sales team, advertising database agencies and trade sources. Further, conducted.
• Provide all BTL support for “Push” activities – In collaboration with agencies executed sales collaterals to meet the diverse requirements of 27 states within stringent timelines.

• Reporting to Regional Sales Manager; Key Responsibilities:
• Revenue and New Business Development for the international courier service-(UPS) – Achieved an average of 30% m-o-m growth in revenue throughout the tenure. Having started with Andheri (E) was given the responsibility.

Mba, Marketing/Marketing Management, General, Merit

Ba, Economics

Activities and Societies: Malhar Organisation, College Cricket Team,