Key Project: Global brand repositioning strategy for a Swedish FTSE 100 company, a client of Brand Harvest.Scope of Work• Primary research – Understand the product, consumer perception and competition mapping based on positioning across global markets.• Data analysis and insight generation – Analyse data provided by client based on previously conducted research to arrive at a competitive value proposition.Deliverables• Value proposition and Positioning– Provide the customer with a competitive value proposition for the brand and prescribe a suitable Positioning statement to accompany the brand. • Creative Expressions – Aid the agency to provide creative expressions, in-line with the new positioning of the brand suitable for global consumption.

Reporting to: MDKey Responsibilities: • Product branding strategy– Led and successfully delivered branding and rebranding of multiple products from the house of Saint Gobain, adhering to stringent B2B requirements and timelines.• Corporate branding strategy– Aided in the corporate rebranding of a financial services company planning to enter the retail market. Competitor analysis, corporate value generation, re-structuring of product offerings and logo design. • Interface between Client and Agency – Managed 2 to 4 clients simultaneously, while being actively involved in other independent projects. Introduced a comprehensive Gantt Chart to ensure on-time and efficient delivery of client requirements.• Pitch preparation and presentation - Key member of the firm’s Pitch team, a 3 month pursuit, on a proposal to a financial services firm to completely overhaul its digital presence. Led the presentation to the client’s board of directors. Won the project.• Digital strategy – Led the digital strategy formulations and collaborative execution for a financial services company. Initial results – 200% increase in online engagement in 3 months.• IMC planning – Formulated and successfully pitched an IMC plan for a micro-infrastructure company for a new project catering to B2B customers.

Reporting to CEOKey Responsibilities:• Brand architecture and Positioning – Established brand awareness amongst distribution and retail channels in 27 states within 6 months.• Media planning – Strategy, planning and implementation of media activities (print, radio, television and OOH) with the creative and media agencies for “Pull” activities.• Agency management – Interviewed and hired creative and media agency in 1 month. Successfully managed >`1 crore marketing budget over 6 months using ATL and BTL activities targeting Tier 2/3 cities pan India.• Market research and competitor mapping – Maintained a weekly log of top 10 competitor marketing activities sourcing data through the sales team, advertising database agencies and trade sources. Further, conducted feature-by-feature product comparisons to ensure competitive NPDs.• Provide all BTL support for “Push” activities – In collaboration with agencies executed sales collaterals to meet the diverse requirements of 27 states within stringent timelines.• Media negotiations and buying – Before the appointment of a media agency, in charge of negotiations and buying of ad space in print. Led a print launch campaign in Maharashtra managing a budget of `20 lacs across 4 regional dailies.• Digital presence management – Led the conceptualisation and development of the website in collaboration with an agency, including the creation of a CMS. Personally maintained and updated the website as and when required. • IMC planning for reaching non-conventional consumer base in rural India – Mobile sales vans, “Mela” branding and wall paintings, Bollywood audio and video bundling with specific products and using local cable channels.

Reporting to Regional Sales Manager; Key Responsibilities:• Revenue and New Business Development for the international courier service-(UPS) – Achieved an average of 30% m-o-m growth in revenue throughout the tenure. Having started with Andheri (E) was given the responsibility of a larger territory spanning Bandra (E) - Goregaon (E) within 3 months. o Lead generation using sales techniques of ‘cold-calling’, ‘tele-calling’ and ‘personal selling’ – Increased portfolio of active clients by 19% within 6 months. o Contributing to sales strategy– Ensured active knowledge of competitor sales schemes and reported to concerned teams to ensure competitiveness. o CRM – Re-established relationships with non-active customers and gained increased revenue.