SEO:- Conducted comprehensive optimizations, including image size reduction, content updates, and meta information enhancement.- Achieved a 40% increase in organic keywords in Google's top 10 SERP positions.- Saw a remarkable 101% growth in marketing-qualified leads from organic search.PPC:- Managed all aspects of paid search campaigns, focusing on performance optimization through rigorous testing.- Delivered an impressive +82% YoY growth in opportunity revenue from… Show more SEO:- Conducted comprehensive optimizations, including image size reduction, content updates, and meta information enhancement.- Achieved a 40% increase in organic keywords in Google's top 10 SERP positions.- Saw a remarkable 101% growth in marketing-qualified leads from organic search.PPC:- Managed all aspects of paid search campaigns, focusing on performance optimization through rigorous testing.- Delivered an impressive +82% YoY growth in opportunity revenue from paid search.E-commerce Strategist:- Optimized key eCommerce products, leading to significant increases in marketing-qualified leads and opportunity revenue.- Achieved a remarkable +169% YoY growth in marketing-qualified leads and +189% YoY growth in opportunity revenue from eCommerce.Key Achievements:- 40% increase in organic keywords in Google's top 10 SERP positions.- Achieved 101% growth in marketing-qualified leads from organic search.- Generated $443,474.87 in opportunity revenue from paid search, reflecting an impressive +82% YoY growth.- Secured 113 marketing-qualified leads from eCommerce, marking a substantial 169% growth compared to 2022.- Generated $551,038.47 in opportunity revenue from eCommerce, showcasing a remarkable +189% YoY growth.Training and Leadership:- Conducted technical training sessions on Google Analytics and Silktide.- Participated in an in-house SEO training project for the Indian digital marketing team.- Engaged in the hiring process, interviewing 19 candidates.- Maintained constant communication with the Indian sales team for insights into business prospects.- Assisted the Global Marketing Council in defining and refining marketing KPIs for SEO.- Advocated for establishing synergy between marketing and sales teams to enhance understanding of products, customers, and sales cycles.- Demonstrated strong project management skills, effective communication, and collaboration with internal and external partners. Show less

- Strategized and executed successful PPC campaigns, optimizing performance and enhancing ROI.- Conducted thorough analysis of competitors' PPC strategies, leveraging insights to refine campaign targeting and keyword selection.- Managed budget allocation and bidding strategies to ensure maximum ROI while adhering to budgetary constraints.- Collaborated cross-functionally to develop compelling ad copy and creative content, fostering engagement and conversion.- Utilized Google Tag… Show more - Strategized and executed successful PPC campaigns, optimizing performance and enhancing ROI.- Conducted thorough analysis of competitors' PPC strategies, leveraging insights to refine campaign targeting and keyword selection.- Managed budget allocation and bidding strategies to ensure maximum ROI while adhering to budgetary constraints.- Collaborated cross-functionally to develop compelling ad copy and creative content, fostering engagement and conversion.- Utilized Google Tag Manager to implement conversion tags, enabling accurate measurement of campaign success.- Tracked website goals and traffic patterns through Google Analytics, generating actionable insights for continuous optimization.- Led comprehensive SEO initiatives, including on-site and off-site analysis, keyword research, and content optimization.- Produced regular performance reports using Google Analytics, informing strategic decision-making and campaign refinement.- Contributed to content creation efforts, including engaging blog content and optimized website copy.- Managed and maintained various social media channels, staying abreast of current trends and optimizing performance.- Assisted in the preparation of social media performance reports, evaluating campaign effectiveness, and identifying areas for improvement.This role showcases my expertise in managing end-to-end digital marketing campaigns, optimizing performance across various channels, and driving tangible results through data-driven strategies. Show less

At Vital, a pioneering healthcare startup catering to SMEs and individuals, I spearhead comprehensive digital marketing initiatives to drive growth and enhance brand visibility. Key responsibilities include:1. Paid Campaign Management: Orchestrating targeted paid advertisement campaigns to maximize ROI and reach potential customers effectively. 2. Keyword Research: Conducting in-depth keyword research to optimize both paid and organic search strategies, ensuring top visibility… Show more At Vital, a pioneering healthcare startup catering to SMEs and individuals, I spearhead comprehensive digital marketing initiatives to drive growth and enhance brand visibility. Key responsibilities include:1. Paid Campaign Management: Orchestrating targeted paid advertisement campaigns to maximize ROI and reach potential customers effectively. 2. Keyword Research: Conducting in-depth keyword research to optimize both paid and organic search strategies, ensuring top visibility in SERP. 3. Content Marketing: Develop robust content strategies to engage audiences and drive traffic in the healthcare sector. 4. On-Site, Technical SEO, and Link-Building Strategy: Implementing advanced SEO techniques to enhance website visibility and performance. 5. Lead Management: Implementing lead nurturing email campaigns to maximise lead quality and facilitate conversions. 6. Social Media Optimization: Enhancing Vital Healthcare's social media presence across platforms, driving engagement, and fostering community interaction. 7. Marketing Report: Generating comprehensive marketing reports, analyzing key metrics, and providing actionable insights to drive continuous improvement.Achievements:1. Successfully reduced Cost Per Lead from 1200 to 900 within the last quarter, optimizing campaign performance within budget constraints. 2. Maintained a remarkable 77% Sales Qualified Leads rate, ensuring a maximizing revenue potential. 3. Significantly improved domain authority from 4 to 30, enhancing Vital's online credibility. 4. Elevated Facebook engagement from 7% to 14%, fostering stronger connections with the target audience. 5. Enhanced Instagram engagement from 18% to 30%, accompanied by a 400% increase in followers.This experience showcases my proficiency in driving results-driven digital marketing strategies, my ability to adapt to diverse business models, and my dedication to delivering impactful outcomes in both B2B and B2C contexts. Show less

Unistal System is a startup based in Delhi that specializes in developing a wide range of data security software, data recovery software, data care products, and more.My responsibilities at Unistal System included:- Successfully optimized and improved visibility for key websites including: - https://unistal.com/ - https://protegent360.com/ - http://mychatri.com/Key Responsibilities:- Conducted comprehensive website analyses to identify areas for… Show more Unistal System is a startup based in Delhi that specializes in developing a wide range of data security software, data recovery software, data care products, and more.My responsibilities at Unistal System included:- Successfully optimized and improved visibility for key websites including: - https://unistal.com/ - https://protegent360.com/ - http://mychatri.com/Key Responsibilities:- Conducted comprehensive website analyses to identify areas for improvement in design and structure.- Researched and implemented business-related keywords to enhance organic search rankings.- Analyzed competitors to identify optimization strategies and opportunities.- Implemented advanced on-page SEO techniques to optimize website content.- Executed technical SEO strategies to enhance website performance and user experience.- Configured Google Search Console for effective monitoring and optimization.- Performed backlink analysis to identify and optimize link-building opportunities.- Created high-quality backlinks to improve website authority and search rankings.- Configured Google Universal Analytics and GA4 for tracking and analysis.- Prepared monthly performance reports and marketing MIS reports for stakeholders.Special Skills:- Proficient in CMS platforms like WordPress, Weebly, and Wix for website creation and maintenance.- Experienced in setting up and managing Google Ads and Facebook ad campaigns.- Skilled in creating and managing Google My Business pages for local search visibility.- Capable of creating effective landing pages to drive conversions and enhance user experience. Show less

- Spearheaded successful SEO initiatives for diverse websites, including: - https://www.realprinterfix247.us/ - https://www.realmailfix.com/ - https://www.globalphotography.net/- Orchestrated comprehensive On-Page SEO strategies, optimizing content and structure for enhanced performance.- Implemented impactful Off-Page SEO tactics, fostering high-quality backlinks and augmenting website visibility.- Proficiently managed Technical SEO setup, ensuring seamless… Show more - Spearheaded successful SEO initiatives for diverse websites, including: - https://www.realprinterfix247.us/ - https://www.realmailfix.com/ - https://www.globalphotography.net/- Orchestrated comprehensive On-Page SEO strategies, optimizing content and structure for enhanced performance.- Implemented impactful Off-Page SEO tactics, fostering high-quality backlinks and augmenting website visibility.- Proficiently managed Technical SEO setup, ensuring seamless integration of Google Universal Analytics and Google Search Console.- Conducted performance assessments utilizing premier online tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.- Led rigorous keyword research employing Google Keyword Planner, Google Trends, and advanced methodologies, yielding top-ranking keywords.- Conducted competitor site and backlink analyses, identifying optimization opportunities and gaining competitive advantage.- Produced engaging video content with KineMaster, elevating website engagement and user experience.- Crafted captivating visual content using Canva and Pixlr, reinforcing distinctive visual identities for websites.- Skillfully optimized social media platforms, amplifying brand visibility and driving organic traffic through refined social media optimization techniques. Show less

I held the position of senior executive within the Crime Record Verification Department for one of our esteemed clients, HireRight, operating in the United States. My primary responsibility entailed verifying the criminal records of job applicants through online platforms utilizing the resources provided by various government departments in Cuyahoga County, United States. Further elucidation of my pivotal role follows.Responsibilities:- Conducted meticulous criminal background… Show more I held the position of senior executive within the Crime Record Verification Department for one of our esteemed clients, HireRight, operating in the United States. My primary responsibility entailed verifying the criminal records of job applicants through online platforms utilizing the resources provided by various government departments in Cuyahoga County, United States. Further elucidation of my pivotal role follows.Responsibilities:- Conducted meticulous criminal background verifications for candidates, ensuring strict compliance with legal regulations and organizational protocols.- Authenticated a variety of official documents, including identification and legal records, to ensure precision and legitimacy.- Recognized by management for consistently providing top-notch work and upholding exceptional attention to detail.Achievements:- Received positive feedback from management for maintaining consistently high-quality work standards.- Ensured strict adherence to legal requirements, contributing to the integrity of the hiring process. Show less

I occupied the role of Process Associate within the Operations Department of Conduent, formerly recognized as Xerox Business Services. During my tenure, I served a US-based client known as BROADSPIRE SERVICES, INC. My primary task involved processing medical claim documents within the software platform to ensure their accessibility to the client in the prescribed format. My duties included the following:- Facilitated efficient processing of Mediclaim documents for a prominent US client,… Show more I occupied the role of Process Associate within the Operations Department of Conduent, formerly recognized as Xerox Business Services. During my tenure, I served a US-based client known as BROADSPIRE SERVICES, INC. My primary task involved processing medical claim documents within the software platform to ensure their accessibility to the client in the prescribed format. My duties included the following:- Facilitated efficient processing of Mediclaim documents for a prominent US client, Broadspire Services, Inc.- Played a pivotal role in streamlining the customer insurance process, ensuring a hassle-free experience for clients.- Demonstrated strong attention to detail and accuracy in handling sensitive medical documentation. Show less