Developing and guiding the new brand positioning of DIMA as a community into a mystery school and creating new products, concepts and communication in line with the brand

- Development and implementation of a talent acquisition strategy and employee experience journey - Realisation of a cultural change by implementing a feedback structure and culture through the organisation

Coaching a newly set up innovation team within Univé Zuid-Nederland in developing and implementing user-centered innovative propositions, products and services

Positioning, proposition, and campaign development for retail, food & beverages and services on land side

Helping to develop the content strategy of Cosmopolitan Netherlands for 2018 and guide its effective implementation

Helping Keune Haircosmetics to understand the needs & behaviour of their customers better with the aim to improve their product and service offering across all channels.Helping Paccar Parts - DAF Trucks increase sales in the corporate fleet segment by understand the needs & behaviour of the fleet customer better with the aim to improve their product and service and develop a targeted marketing campaign.------------------------------------------------------------------------------------Digital Shapers helps organisations see the possibilities that data science offers, and shape the digital workforce. Our shapers are born digitals who enlarge the digital mindset and creativity of organisations. We inspire, help to make decisions, and change organisations with workshops and projects.

Service design

Branding of start-up Franx in foreign exchange

Development of the new digital proposition of telegraaf.nl

Development of a global private lease marketing strategy (from B2B to B2C)

Wecanbeheroes is a unique combination of education and training on the job. In the course of three years shaping young academics to be allround interactive marketers. Work differs per client from being a strategic advisor to project manager. From vision on marketing and communication to implementation of the envisioned roadmap. In addition: one day a week training and coaching by leading entrepreneurs and professionals from the interactive industry.

As project manager at Dermatologisch Centrum Amstel & Vechtstreek I am responsible for expanding our services to the uninsured care sector. Setting up this complete new business requires a mindset change of our people and a change in the way we deliver services to our clients. My task is to help our organization to be optimally prepared for entering this new business area.

Master thesis:Creating strategically aligned behavior among members of a global virtual team