Customer Retention · Customer Relationship Management (CRM) · Digital Marketing · Marketing Strategy · Business Development · Loyalty Marketing · Customer Acquisition · Customer Journey Mapping• Managed and oversaw the CRM team for each of the following areas:o Caesars Sportsbook & Casino Online Brand: Implemented and managed the day to day of all CRM communication for all states with approved online gaming (WV, NJ, PA, MI, ON) for our legacy Caesars Sportsbook & Casino brand. o Brick & Mortar: Implemented and managed the day to day CRM communication for all Brick & Mortar initiatives to cross market all Caesars properties throughout the US. o Tropicana Online Brand: Managed the day to day CRM communication for all original Caesars brands (NJ/PA) which were rebranded to Tropicana.o Caesars Palace Online Casino: Setup and implemented all of the CRM communication for the new launch of the new Caesars Palace App.• Implemented processes to ensure that my team had necessary tools to do their jobs. • Department expert on all CRM tools, Optimove, Marketo and Salesforce. • Responsible for transitioning/implementation of new CRM tools, creating new email templates, creating data extensions for targeted marketing, while enhancing our current emails and maintaining the current workload volume.• Responsible for all training of staff in the various CRM tools.

Customer Retention · Customer Relationship Management (CRM) · Digital Marketing · Marketing Strategy · Business Development · Loyalty Marketing · Customer Acquisition · Customer Journey Mapping• Developed and maintained lifecycle campaigns for all Online Gaming brands Borgata Casino, Borgata Poker, BetMGM Casino, BetMGM Poker and Party Casino.• Same functions as Campaign Manager for Borgata Hotel Casino & Spa.• Developed and implemented all of the CRM initiatives for all Online Gaming brands (Borgata Casino, Borgata Poker, BetMGM Casino and BetMGM Poker). • This included setting up criteria (targeted segment groups) and data extraction for targeted promotions.• Development of Web pages, Mobile pages, Emails and setting up promotions using the Back-Office tools such as Sitecore, Exact Target, Optimove and more. • Worked with BI Team to analyze all promotion initiatives to determine if goals/objectives were reached and determine if promotions were successful and/or provide new option to improve the performance of such promotions. • Responsible for the preparation and monitoring of the departmental budgets.• Responsible for forecasting, business development and related special projects.• Responsible for development and maintenance of the departmental procedure manual. • Organized in-house support for various programs/new offers redemption and booking processes.• Responsible for technical training of the CRM/Campaign staff.

developed new marketing tools to promote programs/new offers for all three Trump Properties. Provided creative direction and setup ongoing daily, weekly and monthly triggers for various email offers.Presented and executed new creative ideas for ongoing and new promotions to reduce printing and mailing costs.Provided cost saving solutions for consolidating ongoing mailers.Recommended and implemented mailing criteria for ongoing/new promotional offers. Developed operational procedures to ensure the accuracy and timely delivery/mailing of all Direct Mail initiatives.Developed financial reports to maintain proper forecasting and budgeting for all three properties.Provided technical training for the Direct Marketing and Lettershop staff.Developed and maintained departmental procedure manual.

knowledge of the company data warehouse and provided the marketing team with the various options for data extraction, loading of offers and redemption. Developed and managed the company website, prospect database and database.Create and implement in-house support for mail functions such as mail merge mailings.Recommended and implemented mailing criteria for ongoing/new promotional offers. Presented and executed new creative ideas for ongoing and new promotions to reduce printing and mailing costs.Managed the coordination of all direct marketing printing, production and mail-house functions.Established communication procedures to ensure that the operational departments were knowledgeable of all Direct Mail promotions.Developed financial reports to maintain proper forecasting and budgeting.Provided technical training for the Direct Marketing and Lettershop staff.Developed and maintained departmental procedure manual.Developed and implemented on-property research functions.

developed and implemented operational procedures and financial reports during the consolidation of four Advertising Departments.Responsible for coordinating all internal and external print production for 4 properties Developed financial reports to maintain proper forecasting and budgeting for all four properties.Provide creative direction and event details to designers and copywriters to develop print collateral that will represent the company's image and goal.Managed all outdoor and internal property signage print and installation/implementation (billboards, posters, banners, flyers, TV scala, and overhead announcements)Supplied printing instructions to print vendors.