• Managed HubSpot and Salesforce information, optimized lead scoring, evaluation, and handover flows.• Database management for the Marketing, Sales, Services, and Product teams, including property updates, data cleansing, and segmentation.• Strengthened the company’s email marketing strategy by leading monthly email campaigns from planning, testing, execution, and reporting.• Supervised the set-up, budget, and measurement of all advertising campaigns in ABM platforms. • Directed the operational side of the company’s website revamp, including the creation of 25+ web page wireframes, progress tracking, and final quality checks.• Successfully coordinated the company’s first user email campaign. Deployed email product updates to 55k+ users. • Produced marketing and revenue performance dashboards. Delivered monthly report briefs to the Senior Leadership Team. • Leveraged content syndication - delivered content to partners, administered publishing calendar securing prime spots in partners’ publications.• Streamlined event activities, secured pre-event outreach, post-event follow-ups, and production of performance reports, increasing visibility into outcomes and ROI.

• Monitored $12m+ of digital advertising inventory for the Online Media Division. • Facilitated quarterly outbound marketing stats to the Sales and Leadership teams. • Oversaw daily project queue for the Ad Ops team.• Owner of special mailings. Responsible for collecting, enhancing and editing content to build optimized email campaigns securing timely deployment.• Proofed 20+ eNewsletter ad sets weekly, ensuring proper display and final deployment.• Interviewed and provided continuous training to all new members of the Ad Ops team.• Spearheaded an internal audit for 400+ clients, increasing account management efficiency for the Customer Success team. • Partnered with the IT and Product teams to troubleshoot backend issues, help roll out new products and create new business processes increasing efficiency across teams.

• Managed 80% of Online Media’s one-off accounts; from client on-boarding, content collection, implementation, monitoring and delivery of final advertising campaign results. • Successfully executed on custom projects including data and performance reporting for yearly campaigns, helping increase renewal and up-sell for strategic accounts. • Managed social media accounts for Tier 1 clients. Finding relevant content, engaging the audience and ensuring social media messaging aligns with the company’s mission. • Provided continuous training to new members of the Ad Ops team.• Led the build of and transition to a new inventory management system for the Online Media Division, including the migration of bookings and content for 400+ clients and 12,800+line items to the new platform hosting $10m+ of digital advertising inventory.

• Supported customer success managers in promoting sponsors' content, implementing lead-generation campaigns and custom content programs.• Created and optimized sponsored ads for multiple eNewsletters.• Posted various types of sponsor-related content to our websites, including press releases and product content. • Worked closely with the Email Marketing team to create high-quality emails for our sponsors, assuring tracking of these emails and reporting the activity generated by them.• Managed social media accounts (mainly Facebook) by creating posts promoting our sponsors' products.• Administered complete account management process for all one-off clients.

• Nurtured leads for the Sales team on a weekly basis.• Promoted events held by the company through phone calls. • Edited and prepared newsletters that contained training articles for the Sales team. • Researched product pricing reporting findings to the Operations Department. • Assisted with email campaigns.