Braughnwynn "Bibi" Brown, M.B.A. Email & Phone Number

California, United States

Emeryville, Ca, Us

As Chief Operating Officer, of an award winning creative production agency, I managed all aspects of business operations, ensuring efficient delivery of high-impact experiences for clients. I drove operational excellence, financial performance, and strategic growth, while leading cross-functional teams to produce large-scale, memorable events that delivered measurable results.

San Francisco, California, Us

Led the marketing vision and strategy at Hustle, driving demand generation and lead generation through effective content creation and tracking of marketing outcomes.• Developed and executed a comprehensive marketing vision and strategy to enhance demand and lead generation.• Oversaw content creation for both internal and external communications, ensuring alignment with brand messaging.• Ushered in the implementation of a CRM system (Salesforce) and established marketing tracking and sales workflow processes to enhance efficiency.• Tracked and measured marketing outcomes to optimize campaign ROI and improve overall marketing effectiveness.

Fairfax, California, Us

Multimodality fitness instructor, leading classes in Barre, Interval, Spin, and Lagree (on the Megaformer). Helping people achieve their fitness goals in a positive, open vibe, team spirited class that brings out their inner athlete in the best way possible.

Lehi, Utah, Us

Led the development and execution of customer acquisition strategies while managing Marketing and Sales Enablement. Played a key role in expanding operations by opening offices in Lehi, Utah, and Austin, Texas.• Developed and implemented a content strategy focused on driving lead generation and optimizing business outcomes.• Established KPIs and OKRs for the Marketing team to measure progress and drive consistent pipeline growth.• Collaborated with cross-functional leadership to ensure marketing strategies aligned with overall company goals and accelerated growth.

I spearheaded sponsor event management for high-profile clients like CI & T and Cinequest Film Festival. I strategized and produced the SXSW Event Sponsorship, managing all aspects from budget to onsite logistics. Additionally, I drove the marketing strategy for the Google Cloud Partner program, resulting in significant revenue growth. My expertise in content marketing led to the successful implementation of a robust content calendar, engaging our target audience effectively.• Led sponsor event management for SXSW, overseeing budget, logistics, and speaker recruitment for a themed lounge.• Developed marketing strategy for Google Cloud Partner program, driving $5M Net New and $12M Influencer joint-client marketing business plan.• Managed content marketing initiatives, including bi-weekly blogs, podcasts, and industry surveys.

• Led a team of 7 in Pune, India to collaborate with Product Dev and Content/Editorial for new product launches and content-marketing campaigns.• Managed marketing projects, outbound marcomm templates, social campaigns, web analytics, and reporting tools.• Developed and executed the Marketing Strategy, plan, and campaigns for the launch of new product MTA for Slack.• Managed email marketing deployment calendar, campaigns, demand/lead gen programs, list segmentation, and copy/design.

New York, Ny, Us

• Led the launch of IoT media site and IoT Emerge event in Chicago a 1K person in-person event, managing branding, content, partnerships, and sales programs.• Crafted marketing initiatives to promote online community, eLearning Platform, and IoT Emerge event.• Managed content-marketing calendar, social media, and event IoT Emerge Expo floor Theater content.

Santa Clara, Ca, Us

• Led global marketing and PR efforts for live events and community products in North America and Brazil.• Managed marketing campaigns using Salesforce and Pardot, resulting in increased engagement and ROI.• Spearheaded standardization of global marketing strategies, fostering strong interpersonal relationships across teams and regions.

London, England, Gb

Game Developer Conference (GDC) Events: San Francisco, Europe and China | Gamasutra | Vault1. Successfully oversee content marketing campaigns, innovating the typical marketing-building blocks (i.e. email, social, blogs) to increase audience awareness and conversion, perform data analytics, year-on-year comparisons and viability of list segments.2. Launched a targeted Abandon Registration campaign yielding an additional $100K in Conference Attendee Revenue3. Work closely with the PR firm to align strategy and campaigns with all event marketing efforts, resulting in top tier media coverage, collectively 800+ media outlets, more than 2 billion impressions spanning from radio, print, online and TV, winning the 2014 E.X.C.I.T.E. Awards Best Public Relations Campaign 4. Oversee Gamasutra marketing initiatives, rolling out mobile responsive email templates, automation platforms and working closely with editorial team to promote Annual Salary Survey, Game Career Guide and seven (7) different Email News letters5. Collaborate with Sales, providing enablement tools, sponsor newsletters, VIP sponsor campaigns and other customized opportunities6. Get the buy-in of key stakeholders in defining and establishing brand messaging and positioning within the immediate community of game developers as well as the tech community, event community and media communities at large

London, England, Gb

1. Used analysis to roll out marketing initiatives and campaigns for monthly webinars, resulting in increased number of registrants to an on average 900 registrants, 50% attendance and 45 minute login time2. A/B testing for email campaigns including creative, brand messaging, content messaging, call to action 3. Used data and analytics to hone in on the different audience tiers, audience profiles and develop marketing strategies around that

Develop and manage multifaceted global media plans for top tier tech clients that align with quarterly goals and objectives. 1. Developed, executed and managed a $17.5M global brand awareness campaign for EMC that spanned US, EMEA and APAC, including media buy and negotiations for print, out-of-home and airport 2. Managed a multi-touch point lead generation and media program for You Send It, feeding their sales pipeline at different stages, orchestrating webinar series, content syndication, display ads and retargeting.3. Managed the digital plan for a games industry client, optimizing display program, social, creative rotation, and performance tracking

Develop media strategies, media planning and buying while working with creative team on campaign approachDevelop a Media-SOP and co-design new program for clients, the MCAP (marketing communication audit program) Direct media strategies, plans and buys that span regional, national and international reach resulting in huge uptick in brand aided awareness research and studiesConduct and report SWOT analysis used for shaping marketing strategy, plans and program implementation.

M.B.A., Emphasis In Strategic Marketing

Dual Bachelors Science Degree - Biomedical Research And Biostatistics, Minor In Economics