Dynamic and commercially driven digital marketing professional with over three years of hands-on experience in SEO, PPC, and integrated digital campaign management. Expert in executing multi-channel strategies through platforms like Google Ads, Bing Ads, Meta Ads, and Google Hotel Ads. Skilled at optimising website content using CMS systems such as WordPress, Webflow, and Umbraco, and enhancing user experiences through advanced tools like Hotjar for activity analysis, resulting in improved site performance and maximised ROI.Proficient in leveraging email marketing tools such as MailChimp to design and execute targeted campaigns, coupled with deep expertise in organic social media growth and WhatsApp marketing to engage diverse audiences. Strong background in creative content production using Canva, Adobe Photoshop, and Adobe Premiere Pro, with advanced knowledge of the Adobe Creative Cloud suite for high-quality visual and video assets.Highly analytical with a solid grasp of performance tracking through GA4, GTM, and GSC, as well as using Microsoft Office tools for comprehensive reporting and insights generation. Possesses foundational coding skills in HTML and CSS, enabling seamless integration of technical SEO and front-end enhancements. Experienced in collaborating with cross-functional teams and managing external agencies to drive success in SEO, Digital PR, and E-commerce initiatives. Holds an MSc in Digital Marketing from the University of the West of Scotland and a proven track record in utilising AI-powered marketing tools for effective campaign optimisation and growth.