Bill leads the design, development, and commercialization of FastFocus, an innovative market research solution that delivers actionable customer intelligence at scale—FAST.FastFocus connects with digital natives in ways traditional market research cannot. With a 93% study completion rate, the FastFocus mobile-first platform delivers highly engaged participants, giving brands the insights they need to compete and win.Using virtual currency and scarcity to mimic a real consumer experience, FastFocus prompts respondents to weigh the pros and cons of each idea against others, resulting in insights that predict consumer behavior—not just their stated preferences. Our research has shown that FastFocus delivers deeper, more nuanced consumer insights compared to traditional, more expensive methods.With FastFocus, brands and agencies can embed our platform across their entire workflow: supporting product innovation, enabling brand lift in M-commerce, and providing actionable intelligence for all aspects of marketing.

SROS (Synthetic Respondent Operating System) is a platform designed to support companies that develop AI-based synthetic respondents for market research. Similar to how software developers use operating systems like Microsoft’s or Apple’s, SROS provides a foundational infrastructure for building, customizing, and managing synthetic respondents. The system offers tools that allow developers to interactively and conversationally create synthetic personas, using a vast library of consumer data from partnering companies. By intelligently pulling attributes from this data, SROS helps create synthetic respondents that can accurately represent various human segments, making it a powerful tool for generating reliable consumer insights efficiently and at scale.

Bill led the product development of a global SaaS talent management system, delivering strategic and technical solutions to major clients such as Ingersoll Rand, Bank of America, E*Trade, United Technologies, Franklin Templeton, FedEx, Meridian Healthcare, and Polo.As an executive partner, Bill worked closely with clients on talent management, optimization, and acquisition strategies, contributing to the strategic and product roadmap as a key member of the executive management team. He also established a successful Project Management Office (PMO), which significantly improved project profitability and client satisfaction.

Founded MusicWorks For Peace, a non-profit organization dedicated to using music as a tool for social impact, by developing music programs in Newark schools. Led workshops and performances in collaboration with renowned artists, including percussionist Cyro Baptista and cellist Alan Stepansky, to foster creativity and cultural appreciation among students. Secured funding and built partnerships to expand program reach and engagement. Managed all aspects of event coordination, from planning to execution, ensuring a meaningful and impactful experience for the community.

Led the creation of digital products and marketing solutions, directing a team of designers and programmers to successfully develop websites, branded interactive games, and marketing systems for clients such as Kenco Communities, Life of the Party, Soapplace.com, Kidvest, The Pegasus Group, Miro Consulting, and DietPower.com.

Led the strategic, design and Web 1.0 development efforts for over 15 major enterprises initial web presence. Directed a team of over 70 consultants in the sale, design, development and successful implementation of web sites, digital video and internet marketing solutions for major clients including: Food Network, Sprint, McKinsey & Co., Colgate Palmolive, Gucci, Sirius Satelite Radio, Maritz Inc., Unilever and Knoll Inc. Key achievements * Established strategically successful, award winning web Sites and campaigns for major clients * Built a successful PMO (Project Management Office) * Generated over 11 million in sales revenue in 2000 * Co-developed successful “ROI by Design” methodology * Led development and re-engineering of “PMI” process model

Part of a core team that led Disney's educational gamification transformation effort.Directed the design, editorial, product development, project management, engineering, animation, writer and producer teams.. Served as liaison with ad sales, legal, standards, marketing and other lines of business to align strategic, experiential and design elements of digital projects with overall product initiatives. Products included: Disney's MathQuest starring Robin Williams:Senior producer and creative director of Disney's MathQuest With Aladdin. Directedgame designers, animators, engineers, 3D modelers and voice over talent in successful production of Disney’s first 3D adventure game. Produced marketing Website.Pooh's Ready to Read and Disney's ReadingQuest. Design Consultant & Co-Producer of digital video promo’s and marketing Web sites.

As Principal and Executive Producer, Bill has played a leading role in creating innovative digital products across multiple media formats.At Scholastic Inc., Bill led the design and production of READ 180, an interactive CD-ROM software program designed to build essential reading skills through a balanced technology approach. The program focused on developing reading fluency by offering a variety of supported reading experiences, making it a cornerstone of Scholastic's educational initiatives.For Time Warner/SouthPeak Interactive, Bill was the creator and Senior Producer of Junkland Jam, an animated CD-ROM adventure game for children. His creative leadership brought the game to life, providing an engaging and interactive experience that captivated young audiences.In his work with Cabin Fever Films, Bill composed and produced over 40 music cues for the feature film The Search for One-Eye Jimmy, featuring stars like John Turturro, Samuel L. Jackson, and Steve Buscemi. He also composed, performed, and produced the end credit title song, showcasing his versatility in music production.Bill’s expertise extends to video editing, music, and sound design for major TV commercials and soundtracks, working with brands such as BMW, ESPN2, Nabisco, Showtime, Fox, Jaguar, and Ogilvy & Mather. His contributions have helped enhance the visual and auditory appeal of these projects, demonstrating his wide-ranging capabilities in both the creative and technical aspects of production