Damla Bal

Damla Bal Email and Phone Number

Director of Strategic Planning @ TBWA\Istanbul
İstanbul, Türkiye
Damla Bal's Location
Istanbul, Türkiye, Turkey
Damla Bal's Contact Details

Damla Bal personal email

About Damla Bal

🍯🐝“Curious people are interesting people; I wonder why that is.” - Bill MaherI’m a communication professional and have a head full of ideas. I graduated from Anadolu University with a bachelor's degree in Communication Sciences / Advertising & Public Relations and I have been awarded the International Advertising Association's Diploma in "Marketing Communications". Over the course of four years, I got courses in the field of communication sciences, advertising and marketing communications by leading professors. I took my first steps of advertising career when I started to work in Cenajans / Grey and M.A.R.K.A., popular advertising agencies in Turkey in early 2000s. In 2006, I joined Pixelplus Interactive, one of the first digital marketing agencies of Turkey, and worked as a Digital Copywriter and Strategist for leading brands. I was promoted to Digital Strategy Director position at Pixelplus Interactive in 2010. In 2012, I got the Creative Director title and played an active role in the establishment of Likeable Istanbul, a New York based social media agency within Pixelplus. After leaving Pixelplus in 2015, I started to work as Creative Strategy and Planning Director in the new generation advertising agency Karbonat Istanbul, which is the pioneer of the hybrid agency structure (digital + ATL) in Turkey. The next challenging step was to work as Senior Marketing Manager at Özak Global Holding (Grand Pera, Bulvar 216, Cinemo) and manage its marketing communications activities. After this adventure, I was the Creative Strategy Director of Isobar Turkey which is dentsu's global creative agency (aka SesliHarfler Isobar in Turkey) for 3+ years. And lastly, I worked as Strategy Director at Cheil Worldwide Turkey, South Korea's leading advertising agency serving for Samsung Electronics.Now, I aim to continue my career by focusing on digital, creative strategy, user experience, brand communication, marketing management and corporate communication using my 15+ years of multidisciplinary experience.Thanks for reading my story. To get in touch: bidamlabal@gmail.com

Damla Bal's Current Company Details
TBWA\Istanbul

Tbwa\Istanbul

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Director of Strategic Planning
İstanbul, Türkiye
Website:
tbwa.com.tr
Employees:
325
Damla Bal Work Experience Details
  • Tbwa\Istanbul
    Director Of Strategic Planning
    Tbwa\Istanbul
    İstanbul, Türkiye
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  • Polisan Kansai Boya
    Brand Strategy Consultant
    Polisan Kansai Boya Feb 2024 - Oct 2024
    - Bringing Polisan, the 40-year-old paint brand of Turkey known as "Smiling Paint", back to its forgotten brand essence over the years and creating strategies that make end-consumers and paint masters smile and win their hearts.
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  • Cheil Worldwide Turkiye
    Strategy Director
    Cheil Worldwide Turkiye Oct 2022 - Dec 2023
    Istanbul, Turkey
    -Cheil Worldwide Turkiye is the advertising agency of Samsung Electronics Turkey.Key Roles: • Being responsible for all creative strategies of Samsung Electronics Turkey Marketing Comms,• Leading Samsung Electronics Turkey's brand strategy development, planning and execution,• Partnering with creatives, digitals, business leads within Cheil’s network to ensure the communication strategy is properly reflected across all initiatives and touchpoints,• Delivering strategy and building proposals based on impactful storytelling,• Collaborating with the digital, creative and retail teams in developing creative concepts and campaigns,• Bringing industry and trend expertise into the process, • Serving as the strategic lead for the Cheil inside team and clients, overseeing and owning strategy and data across all projects,• Analyzing trends to uncover key insights and shape them into strategic recommendations,• Working with Samsung Electronics Turkey's Consumer Marketing Insights Team, understanding of data – measurements and KPIs, analytics, insights-driven optimization,• Inspiring with knowledge and leading with passion, guiding strategic discussions based on subject-matter expertise for agency teams and clients,- Thanks to Cheil and Samsung Electronics Turkey, I've had a chance to gain an remarkable experience in consumer electronics and technology industry. (Mobile Experience/Samsung Galaxy: Smartphones, Tablets, Watches, TV, Consumer Electronics/Home Appliances: Refrigerators, Dishwashers, Washers, Vacuums, SmartThings etc.)- Cheil Worldwide Inc. provides various marketing solutions to businesses worldwide. The company offers strategic marketing solutions, integrated digital marketing solutions, digital campaigns and marketing platform services, and business network management programs. Cheil Worldwide Inc. founded in 1973 and is headquartered in Seoul, South Korea.
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  • Dentsu Creative Türkiye
    Creative Strategy Director
    Dentsu Creative Türkiye Jan 2020 - Oct 2021
    Istanbul, Turkey
    Key Roles: Along with the strategy, media, creative, social media and brand teams that I lead;• Turning the brief into a real brand brief,• Getting everyone in, and allied, around the: “Where are we heading? question, • (If we have 1 hour) Spending 55 minutes on defining the problem and five minutes on the solution,• Asking questions. A lot,• Understanding reports, trends, data and media,• Thinking slow and fast,• Devoting our time to understanding people and brands,• Turning small things into big inspiring stories for our brands,• Finding unique insights and writing creative strategies by understanding culture, category and human truths, • Simplifying complex modern marketing,• And the most of all; "Inspiring creatives to do amazing work - that works“Brands I’ve worked with: Nestlé; Nescafé Master Brand, Nescafé Classic, Nescafé 3ü1 Arada, Nescafé Gold, Nescafé Keyf-i Türk, Nestlé Damak Çikolata, SMA, Purina; Felix, Pro Plan, Gourmet, Friskies, Lenovo, Saat&Saat; Welder Watch, Philip Morris, Procter & Gamble; Prima, Old Spice, Mondelez; Olips, First, Oreo, Shell; Shell Select, deli2go, Shell V-Power, Peyman Kuruyemiş; Bahçeden, Çitliyo, Dorleo, Nutzz, eLogo.- Isobar (aka SesliHarfler Isobar) is part of 8,000+ people in 51 markets across dentsu’s creative agencies. Global community brings together deep expertise, local relevance and the ability to execute at scale. -
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  • Isobar Türkiye
    Strategy Lead And Social Media Director
    Isobar Türkiye Aug 2018 - Jan 2020
    Istanbul, Turkey
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  • Izmir University Of Economics
    Lecturer In Introduction To Digital Communications
    Izmir University Of Economics Mar 2021 - May 2021
    Creative Strategy & Digital Strategy
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  • Beykoz Üniversitesi
    Lecturer In Digital Communications
    Beykoz Üniversitesi Sep 2019 - Aug 2020
    Digital Communications and Content Management, Department of Communication Design and New Media.
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  • Özak Global Holding
    Senior Marketing Manager
    Özak Global Holding Mar 2018 - Jul 2018
    Istanbul, Turkey
    Key Roles: • Being responsible for all marketing communication activities (especially Digital Marketing and Social Media) of Grand Pera, Bulvar 216 and Cinemo.• Managing Advertising, Digital, Social Media, Public Relations, Media Planning&Buying agencies working closely with marketing, event, leasing and sales teams and brands/stores/restaurants in the shopping center. • Creating successful MarCom plans for different sectors such as Entertainment, Arts&Culture, Retail, Shopping Center, Food & Beverage, Fashion and Cinema, including all elements of Marketing Mix.• Developing marketing ideas with anchor tenants (Eg: The House Cafe, Big Kitchen, Espressolab, AYI Pub, IF Performance Hall, D&R, Gizia, Madame Tussauds, B&G Store etc.)About brands I’ve worked on:- Grand Pera:Grand Pera is located at the heart of Istiklal Avenue in Beyoğlu, which has been a center of attraction and a symbol of shopping culture since the 19th century. Offering services to the culture, arts, entertainment, fashion, and gastronomic world, Grand Pera is a new generation lifestyle center that brought one of Istanbul’s most valuable historical buildings, Cercle d’Orient, back to its former glory through quality renovation at world standards and that introduced Emek Cinema to future generations through a sustainable understanding.- Bulvar 216:Bulvar 216 project which was deemed worthy of awards in five different categories in European Property Awards, an event determining the best structures of today and the future in terms of real estate and structure design, is bringing prestige to Ataşehir. Bulvar 216 is composed of shopping center, restaurants, cafes, activity areas and private stores with terraces.- Cinemo:Cinemo is a new cinema brand that offers an extraordinary movie experience with 15 screens in 2 locations in Istanbul. It also includes “Emek Movie Theater” (Turkish: Emek Sineması) which is a historical and very famous movie hall located in Beyoğlu district of İstanbul.
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  • Karbonat
    Creative Strategy And Planning Director
    Karbonat Apr 2015 - Sep 2017
    Istanbul, Turkey
    Key Roles: • Being responsible for Digital, Social Media, ATL and BTL communication of the brands, • Managing brand communication and working closely with agencies, brand teams and 3rd parties,• Leading the strategy team and managing the creative process by working with graphic designers, copywriters and digital & social team members,• Developing and delivering consumer insights and creative solutions,• Following the marketing, advertising and communication activities of the brands and competitors,• Developing creative strategies, innovative ideas and road maps by understanding the brand essence,• Finding new stories to tell by analyzing the needs of the brands, • Telling these stories to the target audience on the right channels (ATL, BTL, Digital, Social Media, Influencer Marketing, Event, Social Responsibility etc.) and building strategic marketing & brand communication plans to influence them, • Leading concept development and presentation of new business campaigns,• Writing briefs that inspire the creative team, making presentations that inspire the brands,• Providing clear and objective feedbacks about creative work during development,• Following closely the technological developments, innovations and marketing trends in the world, • Obtaining the best information from researches, trend reports, sectoral blogs, books, conferences and using them effectively in presentations, • Representing the agency at conferences and events. (e.g., South by Southwest (SXSW) 2017, Austin/Texas)
Brands I've worked with:Alix Avien, Biges, Cheetos, Cistus Antivirus, Dalin, DenizBank, DentaSave, Domino's Pizza, İstanbul Blue Night, Kalekim, Kopaş Kozmetik, Lay's, Lipton Ice Tea, Mercedes-Benz, Mey İçki, Microsoft Türkiye, MIXX Awards, Nivea, Nurol GYO, PepsiCo, Sahibinden.com, Sephora, Tchibo, Whiskas- Karbonat is a hybrid advertising agency focused on ATL + digital creativity based in Istanbul. -
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  • Certificate Programs, Workshops & Conferences
    Professional Speaker & Jury
    Certificate Programs, Workshops & Conferences 2013 - 2017
    - I love talking to people, listening to their stories. - • MediaCat Curious Felis AwardsCurious Felis, the competition that rewards the brand strategies and strategists behind the advertising campaigns, was held for the first time in 2021. Damla Bal took part in the competition as a jury member.More: https://curious.felisodulleri.com• SXSWSXSW, the world's largest digital innovation, film and music festival, was held in Texas between March 9-18, 2017. Damla Bal met with many speakers from different disciplines for 10 days.More: https://www.sxsw.com• Campaign Academy I gave a speech called "Social Media 101" on March 7th, 2016 at the Campaign Academy, an educational program of Campaign Turkey advertising magazine. • Digital Marathon Turkey's most comprehensive "Digital Marketing Expert Training Program" was held by the Digital Agencies Platform from February to May 2016. I gave a training called "Social Media Communication" to marketing professionals. More: http://www.dijitalmaraton.com • Digital Agencies Summit Summit was held in YEM Istanbul on November 1st, 2014 with the theme of "Creative Marketing". I made one of the most entertaining presentations of the summit, called "Social Media Strategies of Successful Brands”.
 More:http://www.hurriyet.com.tr/ekonomi/27428838.asp https://twitter.com/search?q=%23daz14&src=typed_query&f=live • Social Media Summit Summit took place at Yıldız Technical Uni on December 7th, 2013. I gave a speech titled “Social Media Without Strategy”. • Digital Advertising Workshop Workshop took place at Anadolu Uni, Faculty of Communication between 30-31 March 2013. 1st day, I talked about the stages of the digital strategy. 2nd day, I evaluated the strategies and creative solutions produced by the students on the brief I gave.
  • Pixelplus
    Digital Strategy Director
    Pixelplus 2010 - 2015
    Istanbul, Turkey
    Key Roles: • Playing a key role in driving client's digital communication (website, mobile, UX, banner, e-mail, content marketing, social media, digital campaign, analytics, insight & customer data analysis etc.), • Developing strategic solutions and plans that best fit the agency and clients’ digital needs, • Creating the perfect digital marketing mix and digital tone of voice for the brands,• Gathering, defining, and clarifying the insights that drive creative solutions and make a difference in our client’s business, • Collaborating with other teams to define project objectives and establish project approach, • Conducting research and brainstorming sessions,• Assembling strategic insights into presentation materials, • Leading digital briefs and client presentations, • Keeping abreast of emerging behaviours, technologies, and companies that are changing our client’s businesses,• Providing big picture understanding – both internally and externally, – both traditionally and digitally. • Seeking new opportunities to add value to existing clients,• Planning and managing Digital PR activities of the agency and digital projects. Brands I've worked with:Akbank, Aklease, Ak Yatırım, Albaraka Türk, American Express, AnadoluJet, Avea, Bankalararası Kart Merkezi, Beymen, Bonus, BP, Boyner, Castrol, Cimri, DD Mortgage, DenizBank, DOD, Doğuş Grubu, Doğuş Otomotiv, Eczacıbaşı, Efes Pilsen, fastPay, Flexi, Garanti Emeklilik, Garanti Factoring, Garanti Mortgage, Garanti Ödeme Sistemleri, Garanti Teknoloji, İpek Kağıt, İstanbul Modern, King Ev Aletleri, Kuveyt Türk, Metro Toptancı Market, Migros, Mimar Sinan Üniversitesi, Money, Morhipo, NTV, Philip Morris Sabancı, Pirelli, Porsche, Simit Sarayı, Sinpaş, Spor Toto, Tariş Zeytinyağı, Trafikte Sorumluluk Hareketi, Turkcell, TÜVTÜRK, Vdf, Visa, Volkswagen, Yandex, Yıldız Holding, Webrazzi- Pixelplus is a Deloitte Technology Fast50 Turkey and Fast500 EMEA winner digital marketing agency. -
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  • Pixelplus
    Digital Copywriter And Strategist
    Pixelplus 2006 - 2010
    Istanbul, Turkey
    Key Roles: • Serving as a full-time staff editorial representative responsible for the editorial direction, content mix, layout, creative and copywriting. • Writing dozens copy for the brand's digital channels, daily email newsletters and exclusive web/social content.
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  • Likeable
    Chief Creative Officer @ Likeable Istanbul
    Likeable 2012 - 2014
    Istanbul, Turkey
    - Likeable Media is a content focused social media agency based in New York City. -Key Roles:• Leading the Likeable Istanbul social media team, accounts, ads, contents and campaigns; developing creative ideas for engaging social media communication.• Planning and managing Digital PR activities of the agency and social media projects.
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  • M.A.R.K.A.
    Intern Copywriter
    M.A.R.K.A. Jun 2005 - Aug 2005
    Clients:Yataş, Sinpaş, Derimod, Audi, Vestel
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  • Cenajans / Grey
    Intern Copywriter & Account Executive
    Cenajans / Grey Jun 2003 - Aug 2003
    Clients:Clinique, Estée Lauder, Kemer Golf&Country Club, Hyundai, Dimes

Damla Bal Skills

Digital Strategy Online Advertising Digital Marketing Creative Strategy Social Media Marketing Social Media Digital Media Strategy User Experience Creative Direction Advertising Creative Writing Marketing Communications Interaction Design Creativity Marketing Online Marketing Mobile Marketing Product Marketing Communication Strategic Communications Strategic Thinking Marketing Communications Planning Integrated Marketing Communications Planning Brand Management Corporate Communications Creative Briefs Keynote Presentation Skills E Commerce Microsoft Office Management Marketing Management Market Research Public Relations Project Management Leadership Marcom Pazarlama Stratejisi Rekabet Analizi Dijital Strateji Kurumsal Iletişim Stratejik Iletişim Iletişim Team Management Kurumsal Iletişim Stratejik Iletişim Iletişim Brand Strategy Brand Marketing Strategic Brand Positioning

Damla Bal Education Details

Frequently Asked Questions about Damla Bal

What company does Damla Bal work for?

Damla Bal works for Tbwa\istanbul

What is Damla Bal's role at the current company?

Damla Bal's current role is Director of Strategic Planning.

What is Damla Bal's email address?

Damla Bal's email address is bi****@****ail.com

What schools did Damla Bal attend?

Damla Bal attended Anadolu University, Anadolu University, Kadir Has University.

What are some of Damla Bal's interests?

Damla Bal has interest in Social Media, Marketing, Creativity, Digital Advertising.

What skills is Damla Bal known for?

Damla Bal has skills like Digital Strategy, Online Advertising, Digital Marketing, Creative Strategy, Social Media Marketing, Social Media, Digital Media, Strategy, User Experience, Creative Direction, Advertising, Creative Writing.

Who are Damla Bal's colleagues?

Damla Bal's colleagues are Fatih Dalcı, Yasemin Anbarlı, Özge Özkandemir, Busenur Fil, Selen Çelikler, Sude Emek, Roza Roza.

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