Bidhan Pokharel

Bidhan Pokharel Email and Phone Number

Demand Catalyst | Performance Marketing - D2C @ Traveality Corporation
Bidhan Pokharel's Location
Nepal, Nepal
About Bidhan Pokharel

I help create and execute effective marketing campaigns that drive demand and growth for the company's products and services. I have over 10 years of experience in digital marketing, working with various brands, startups, and influencers across different industries and regions.My core competencies include campaign strategy and planning, campaign management and optimization, performance marketing, media buying, and personal branding. I am passionate about leveraging meta platforms such as Facebook, Instagram, and WhatsApp to reach and engage with diverse and global audiences and deliver measurable and impactful results.

Bidhan Pokharel's Current Company Details
Traveality Corporation

Traveality Corporation

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Demand Catalyst | Performance Marketing - D2C
Bidhan Pokharel Work Experience Details
  • Traveality Corporation
    Demand Catalyst
    Traveality Corporation Jan 2024 - Present
    - Demand Generation: Develop and implement lead generation strategies for PMS and OTA solutions.- Market Research: Analyze market trends and customer needs in the travel tech industry.- Campaign Management: Design and manage targeted marketing campaigns.- Collaboration: Work with sales, marketing, and product teams to align demand efforts.- Customer Engagement: Collect feedback and insights from customers to refine strategies.- Data Analysis: Track and evaluate performance… Show more - Demand Generation: Develop and implement lead generation strategies for PMS and OTA solutions.- Market Research: Analyze market trends and customer needs in the travel tech industry.- Campaign Management: Design and manage targeted marketing campaigns.- Collaboration: Work with sales, marketing, and product teams to align demand efforts.- Customer Engagement: Collect feedback and insights from customers to refine strategies.- Data Analysis: Track and evaluate performance metrics for demand activities.- Optimization: Improve demand generation tactics based on data and trends. Show less
  • Bidhanx Digital
    Digital Marketing Consultant
    Bidhanx Digital Sep 2011 - Present
    Kathmandu, Bāgmatī, Nepal
    Closed My first client in 2011 - while I was at the beginning of high school and started my career as an SEO manager.Actively consulting.Services offered1) Digital Marketing for Brands- Consultancy for Startups, Businesses & SMEs- Training modules for Sales & Marketing Teams- Campaign Management 2) Personal Branding & Influencers- One on One Consulting- Group Training Batches- Account Management Services for Individuals & Brands- Lead… Show more Closed My first client in 2011 - while I was at the beginning of high school and started my career as an SEO manager.Actively consulting.Services offered1) Digital Marketing for Brands- Consultancy for Startups, Businesses & SMEs- Training modules for Sales & Marketing Teams- Campaign Management 2) Personal Branding & Influencers- One on One Consulting- Group Training Batches- Account Management Services for Individuals & Brands- Lead Generation Activity3) Career Mentorship & Corporate Training- Start-it-up Your career in Digital Marketing - Digital Growth Hack for Brands4) Influencer MarketingReach out for collaborations. Show less
  • Wiseadmit
    Digital Marketing Manager
    Wiseadmit Jan 2024 - Aug 2024
    I help Wise Admit attract future students by crafting strategic online campaigns. I do this through two main channels:Running targeted ads on platforms like Facebook and Instagram to reach students likely interested in studying abroad. I write the ad copy, manage the budget, and track how well they perform.Optimizing Wise Admit's website for search engines so students looking for study abroad help can easily find us. This involves researching relevant keywords and making sure… Show more I help Wise Admit attract future students by crafting strategic online campaigns. I do this through two main channels:Running targeted ads on platforms like Facebook and Instagram to reach students likely interested in studying abroad. I write the ad copy, manage the budget, and track how well they perform.Optimizing Wise Admit's website for search engines so students looking for study abroad help can easily find us. This involves researching relevant keywords and making sure our website content is informative and engaging.Ultimately, my goal is to use the power of digital marketing to generate leads and help Wise Admit connect with the right students. Show less
  • Helmets Nepal Pvt. Ltd.
    Digital Marketing Manager
    Helmets Nepal Pvt. Ltd. Aug 2023 - Jul 2024
    Kathmandu, Bāgmatī, Nepal
    Responsible for running online ads (Meta Ads) and improving Helmets Nepal's website ranking in search engines (SEO) to drive sales.
  • Nepal Tea Collective | We'Re Raising
    Performance Marketing
    Nepal Tea Collective | We'Re Raising Feb 2023 - Dec 2023
    Campaign Strategy and Planning:- Defined campaign objectives and allocated budgets effectively- Identified and targeted the right audiences through detailed segmentation- Crafted compelling ad copy and visuals that resonated with the target audience- Launched and optimized campaigns across meta-platformsCampaign Management and Optimization:- Monitored key performance metrics and reported on campaign effectiveness- Conducted A/B testing to identify the most… Show more Campaign Strategy and Planning:- Defined campaign objectives and allocated budgets effectively- Identified and targeted the right audiences through detailed segmentation- Crafted compelling ad copy and visuals that resonated with the target audience- Launched and optimized campaigns across meta-platformsCampaign Management and Optimization:- Monitored key performance metrics and reported on campaign effectiveness- Conducted A/B testing to identify the most effective ad combinations- Managed budgets efficiently and adjusted resource allocation based on ROI- Ensured compliance with Meta advertising policies Show less
  • Flynepa.Com
    Founder
    Flynepa.Com Jan 2021 - Sep 2022
    Kathmandu, Bāgmatī, Nepal
    Sold the project!B2B Flight Booking Engine.
  • Gundri.Com
    Co-Founder & Business Development Manager
    Gundri.Com Dec 2019 - Sep 2022
    Kathmandu, Bāgmatī, Nepal
    Gundri is a travel booking platform. We call it OTA i.e. Online Travel Agency. The project started seeing a big opportunity in the Nepali market. Since we didn't have any such native platform in Nepal. We started the project. I was also on the founding team of the project.I was Responsible for the major business roles in this startup company including.- Product design & development.- Partner acquisition & customer acquisition.- Setting goals and developing plans for business… Show more Gundri is a travel booking platform. We call it OTA i.e. Online Travel Agency. The project started seeing a big opportunity in the Nepali market. Since we didn't have any such native platform in Nepal. We started the project. I was also on the founding team of the project.I was Responsible for the major business roles in this startup company including.- Product design & development.- Partner acquisition & customer acquisition.- Setting goals and developing plans for business and revenue growth.- Researching, planning, and implementing new target market initiatives.- Research prospective accounts in target markets.- Pursuing leads and moving them through the sales cycle.- Setting goals for the business development team and developing strategies to meet those goals.- Strategic planning, implementing & analysis of our digital marketing campaigns. - Training business development staff- Attending conferences and industry events Show less
  • Dropout Creation
    Co-Founder
    Dropout Creation Jan 2021 - Jan 2022
    Kathmandu, Bāgmatī, Nepal
  • Dropout Creation
    Co-Founder And Marketing Manager
    Dropout Creation Dec 2018 - Jan 2021
    Kathmandu, Nepal
    I'm the Co-cofounder of a full-service agency. We partner with clients to drive better business outcomes and help in business growth and marketing with best-in-class business consultation, Digital marketing, video production, media planning, distribution, influencer marketing, and everything in between.We have created a group of Nepal's top tire business personals and business influencers. Where they exchange their knowledge and help one another as well as help newcomers (i.e. Startups… Show more I'm the Co-cofounder of a full-service agency. We partner with clients to drive better business outcomes and help in business growth and marketing with best-in-class business consultation, Digital marketing, video production, media planning, distribution, influencer marketing, and everything in between.We have created a group of Nepal's top tire business personals and business influencers. Where they exchange their knowledge and help one another as well as help newcomers (i.e. Startups ). We help businesses to connect with the right mentors and everything in between.- Digital Marketing for Brands- Consultancy for Startups, Businesses & SMEs- Training modules for Sales & Marketing Teams- Career counselling - Campaign Management - Personal Branding & Influencers- Event managementFurthermore, we have been organizing events and digital camping to help people get a better understanding of what is happening around them.Check Mero 2 paisa podcast ( This is one of our project to support our goal )Link: https://youtube.com/c/mero2paisa Show less
  • Mero 2 Paisa
    Marketing Business Development Manager
    Mero 2 Paisa Dec 2018 - Dec 2020
    Kathmandu, Nepal
    Mero2Paisa focuses on producing content that is relevant to the issues faced by the youth of Nepal, especially in the field of entrepreneurship and personal growth, and aspires to produce content based on knowledge derived from unconventional learning avenues. Mero2Paisa is operating under the legal name of DropOut Media and Events P. Ltd.
  • B & A Traders
    Co-Founder And Digital Marketing Specialist
    B & A Traders Jul 2015 - Nov 2017
    Kathmandu, Bāgmatī, Nepal
    We started E-commerce in 2015 under the name of chino-shop memories. We were in the early market of e-commerce in Nepal. Chino was primarily focused on gifting e-commerce. And along with that, we were also running another niche-focused social commerce brand mainly focusing on beauty and fashion. We started other side eCommerce brands to sustain our main brand because we had started the brand from scratch with zero rupees in our pocket. We scaled the sales up to 80 lakh per annum… Show more We started E-commerce in 2015 under the name of chino-shop memories. We were in the early market of e-commerce in Nepal. Chino was primarily focused on gifting e-commerce. And along with that, we were also running another niche-focused social commerce brand mainly focusing on beauty and fashion. We started other side eCommerce brands to sustain our main brand because we had started the brand from scratch with zero rupees in our pocket. We scaled the sales up to 80 lakh per annum and we were the market dominant on some of the products. This was an incredible experience for me. Learning business to shifting from SEO to Media buying all happened during this tenure. I was responsible for, - Website development & maintenance (On WordPress)- Digital Marketing (Includes FB Ads & Instagram Ads)- Search engine optimization- Record keeping (Bookkeeping & Managing inventory - we used excel sheet)- Graphics & Designs - Managing communication teams (Responders on social media pages)I took an exit in 2017 to move to start a fully serviced digital marketing agency. Show less

Frequently Asked Questions about Bidhan Pokharel

What company does Bidhan Pokharel work for?

Bidhan Pokharel works for Traveality Corporation

What is Bidhan Pokharel's role at the current company?

Bidhan Pokharel's current role is Demand Catalyst | Performance Marketing - D2C.

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