National Sales Manager
• Achieve Company’s objective in the branch & region assigned to, • Act as an interface between Company and channel / trade partners in the region. • Effective implementation of company’s policies and values in the region,• Leading the branch team of Sales and Sales support staffs through proper training and motivation,• Constantly achieve the division wise sales and growth.• Thrust on Product volumes and growth,• Ensure Growth in Weighted Distribution and numeric distribution,• Receivables management – Collections, debtor’s control and reconciliation,• Effective implementation of BTL strategies,• Optimum service level to trade partners,• Inventory management and control,• Optimum price realisation and profit maximization,• Cost control,• Maintain all statutory guidelines and norms at the branch (laid down by Govt. parastatals),• Be the ‘eyes and ears of the company’ in the region – monitor competitor activities, prepare market analyses and provide feedback,• Assist CEO / VP / GM- in devising sales, distribution and trade marketing strategies by building a comprehensive database on product categories in terms of Distribution Strategies of competition,• Product visibility and merchandising objectives,• Marketing (covering pricing, positioning and promotion) strategies of competition,• Distribution reach of competition - weighted and numeric• Business coordination with key accounts and corporate / institutions Pan India,• Monitor product hygiene at stock points / trade and manage slow moving,• Participation in events, seminars and workshops,• Reporting and feedback to CEO / VP / GM,
