John D. Bidwell Email & Phone Number

Springfield, Massachusetts, Us

Responsible for the Development and Marketing teams covering grants, fundraising, marketing, communications, and external relations.

Shores Beyond Shores: From Holocaust to Hope (2021 Leapfrog Press; 2019 Civic Books; 2018 White River Press): Co-author of Irene Hasenberg Butter's first-person Holocaust memoir, an account of how the heart keeps its common humanity in the most inhumane and turbulent of times. Irene's hard-earned lessons are a timeless inspiration, especially today.■ "Not since the Diary of Anne Frank, have I been so touched by a book that grapples with the Holocaust. This book is a revelation about what sustains the human spirit, what is far stronger than hate." - Jacqueline Sheehan, NYTimes bestselling author■ 2019 The Bookseller's Editor's Choice■ 2019 Jewish Book Council Finalist■ 2018 National Reading Group Great Group Read■ Goodreads score: 4.6 / 5.0 (330 ratings & 30 reviews)■ Amazon score: 5 stars / 5 (106 reviews)Monique and the Mango Rains: Two Years with a Midwife in Mali (2007 Waveland Press)Consulting author for this award-winning book about the life and death of a West African midwife. Monique Dembele saved lives and dispensed hope in a place where childbirth is a life-and-death matter. Readers immerse themselves in the rhythms of Malian village life, and come to know Monique as a fried, mother, and inspired woman. ■ "…proof of the power of women's relationships to recreate the world." - Anita Diamant, Author of The Red Tent■ A Book Sense Reading Group Pick■ One of Entertainment Weekly's top 10 narrative travel books■ Goodreads score: 4.2 / 5.0 (4,328 reviews)■ Amazon score: 4.7 / 5.0 (486 reviews)

Holyoke, Ma, Us

■ Fundraising Strategy■ Strategic planning■ Leadership development■ Board development

Northampton, Massachusetts, Us

Led successful merger of neighboring United Ways during the pandemic. Responsible for annual campaign supporting and funding 48 programs in 48 towns meeting the most compelling community needs addressing issues with children & youth, economic security, and health & safety. Resource Development■ Grew Tocqueville donors ($10,000+/year) by 50% from 12 to 18 over 3 years.■ Maintained or grew individual leadership giving ($1,000+) over 4 years.■ Moved all workplace campaigns online through improved online giving and suite of do-it-yourself online campaign tools for organizations.Increased Agency Support during the Pandemic■ Started and led weekly region-wide agency and community leadership crisis meetings & updates.■ Provided increased additional funding to agencies in addition to clothing, masks, sanitizer, and other goods.■ Worked with local municipalities, businesses, and agencies to stand up two shelters in response to the pandemic.■ Grew diaper bank by 250%■ Advanced Diversity, Equity & Inclusion (DEI) work including public statement of support, a standing board committee, and started board training and grant process review. Provided grants for free DEI training for agency and business. Helped agencies craft their DEI statements. Increased Engagement■ Increased social media posts, enewsletters & print advertising by 400% with Facebook reach and engagement increasing 1,000+% in 2 years.■ Created a web-based volunteer resource center during the pandemic.■ Increased advocacy work at State and Federal levels.Improved Operations■ Researched and developed a full strategic plan for the newly merged organization.■ Updated all policies and employee handbook.■ Merged two offices across two counties with remote staff.

Northampton, Massachusetts, Us

Responsible for annual campaign to fund programs meeting the most compelling needs of Hampshire County (MA) in the service areas of children & youth, economic security, and health & safety. Grew Campaign■ Grew 2019 campaign 8+% YOY■ Increased in-kind donations by $50,000 YOY■ Completed a third-party expert fundraising assessment■ Introduced a new donor background software (DonorSearch)Improved Grants Process■ Moved to grants management database with the online application (e-CImpact)■ Updated and improved grant process and presentationsIncreased Engagement■ Launched a new website (Squarespace)■ Increased social media posts/engagement & print advertising■ Increased advocacy work at State and Federal levelsImproved Operations■ Researched, developed, and approved the first full strategic plan in a decade■ Updated all policies and employee handbook■ Updated all job descriptions & implemented new short-term and annual staff reviews

Northampton, Massachusetts, Us

Amherst, Massachusetts, Us

Led marketing and business initiatives to meet university-wide revenue goals. ■ Oversaw lead generation for online education, including key roles on teams that contemporized nursing (RN to BSN) promotion, initiated Salesforce implementation and led strategic planning.■ Created and managed first social media marketing team, completing first institution-level audit, strategy, and plan, as well as content for channels, such as Facebook, YouTube, Snapchat, etc. in support of enrollment.■ Spearheaded marketing team development plan, including current best practices like six-week employee performance review process.■ Oversaw marketing strategy for the new $95M Institute for Applied Life Sciences (IALS) facilities, including founding and co-leading cross-department marketing team. The opening event exceeded participation goals.

Springfield, Ma, Us

Oversaw digital, marketing, loyalty, and events teams who achieved some of the highest employee engagement scores at Baystate and across all healthcare organizations. Managed marketing and digital strategy development, modernizing marketing practices, building brand recognition, and reorganizing Digital and Marketing Teams for efficiency and responsiveness. Supervised the team that planned and executed more than 170 annual events. Authored comprehensive brand guidelines. Led marketing and digital integration of two new hospitals and a wellness center.■ Boosted consumer perceptions significantly (11% increase in quality and 24% increase in Most Preferred for All Health Needs 2012-2014) by designing and implementing effective marketing strategies.■ Delivered cutting-edge cancer treatment to 7% more patients due to targeting educational efforts that increased National Research Corporation reference scores for the organization.■ Optimized website, completing project on time and under budget and delivering modernized, user-friendly site that experienced an 18% increase in unique page views, 13% increase in average session duration, and a 14% decrease in bounce rate within the first three months. Earned "2015 Best in Class Interactive Media Award" for top 3% of all winning sites.■ Increased loyalty membership by 5% year-over-year.■ Strategized with Health New England (Baystate Health's regional, provider-owned health plan) regarding advertising and branding. This was an extension of work I started as a consultant (through Bidwell ID) that included a marketing & communications audit and plan, and developing their first segmented key messaging.

Managed all aspects of owning a small business specializing in health care, higher education, and not-for-profit organizations. Oversaw staff development, financial operations, marketing, growth strategy, regulatory compliance, and led client cultivation efforts. Designed and delivered strategies and promotional campaigns to advance clients' vision. Organized and spoke at branding symposiums that were sold-out. Authored leading neuromarketing blog Synaptic Branding.■ Executed branding and marketing work for Cooley Dickinson Hospital's capital campaign that contributed to a 300% increase in online gifts, nearly doubling their initial campaign goal from $5.8M to $10.8M and helping secure a $900K Kresge Challenge.■ Delivered branding and marketing strategies for Surly Brewing, a brewery that grew 1,200% in the first three years with our company.■ Performed services for Atalasoft, achieving first year growth of 100% and a 75% increase in subsequent years.■ Designed and supported Center for International Studies website, boosting visitors by 285% and an additional 322% in the following year.■ Earned Lamplighter Awards from the New England Society for Healthcare Communications and awards from Ad Club of Western Massachusetts and the National Council for Advancement of Support of Education.

Marlboro, Vt, Us

Teaching Healthcare Marketing

Design and production of monthly national publication. Writing for travel department and headlines.

Project Manager; lead designer of branding, print, and websites.

Ann Arbor, Mi, Us

State certified counselor dealing with pre-HIV testing, data gathering, and delivering HIV test results.

Washington, District Of Columbia, Us

Trained teams of men in well repairs, using the Dutch brick method. Mapping of water resources in and around villages, and working with village leadership to prioritize projects. Conducted health animations and education. Coordinated USAID and privately funded projects to build school latrines and repair village maternity.