Daniel Bieber Email & Phone Number

Köln, Nordrhein-Westfalen, Deutschland

Cologne, North Rhine-Westphalia, Germany

Key Responsibilities:Leading the development and execution of digital strategies, focusing on optimizing customer lifecycle, Customer Lifetime Value (CLV), and data-driven marketing initiatives.Guiding E-Commerce strategies and projects for fashion and retail brands, leveraging agile methodologies to enhance project delivery and innovation.Consulting on business, brand, and marketing strategies, ranging from digital transformation to go-to-market strategies, with a focus on delivering tailored solutions for client needs.Achievements & Impact:Developed and implemented an engagement strategy for a major TV outlet, significantly growing Daily Active Users (DAU) and Monthly Active Users (MAU) by over 10x while establishing a data-driven tech stack for personalized and automated push communication.Conceptualized and executed a go-to-market and brand strategy for a hidden champion SME transitioning from a B2B to a B2C2B business model, paving the way for new market penetration and brand recognition.Successfully migrated and optimized multiple fashion and retail commerce platforms in an enterprise SaaS environment, resulting in enhanced sales performance and improved customer experiences.Skills Demonstrated:Strategic Leadership in Digital Transformation and Customer EngagementAgile Methodology in E-Commerce for Fashion and Retail BrandsConsulting on Business, Brand, and Marketing StrategiesDevelopment of Customer-Centric and Data-Driven Marketing InitiativesProficiency in Go-To-Market Strategy Development and Brand Positioning

Cologne Area, Germany

Düsseldorf Area, Germany

Düsseldorf Area, Germany

Düsseldorf Area, Germany