• Led all aspects of e-commerce business for the global luxury fashion brand with full P&L responsibility and ultimate ownership of the profitable e-commerce growth. Functions responsbile for included purchasing, inventory sell-through management, pricing and promotion, merchandiding, digital markerting, web features and function development, customer end to end experience, customer analytics and insights, customer service, logistics as well as international e-commerce expansion. • Tripled e-commerce channel revenue from 10% to 30% of total retail sales within 12 months with double digit EBITDA growth YOY. Significantly optimized marketing spending with ROI increased by 30%. Drove positive YOY growth for both new customer acquisition and customer retention. • Responsible for whole e-commerce platform – including both front-end customer facing functionalities on the website and back-end infrastructure hosting. Increased website conversion by 20% YOY through site function enhancement and better merchandising.

• Led a team of approximately 30 people globally to built the e-commerce platform, both frontend and backend from scratch and owned full with full P&L responsibility of North American e-commerce channel. • Collaborated with Headquarter product department, developed and product portfolio for consumers on North Amercian market and implemented go-to-market strategy, generating $60MM revenue in 24 months• Developed and implemented various digitalmarketing programs including Affiliate, Social Media, SEM, Display, Native, Email, SEO, etc., to support sales goals.• Established Logistics and Customer Service Departments from the scratch in the States. Developed full spectrum of core metrics to evaluate end-to-end customer experience for building a solid and premium brand image on North American market.

• Led key functions of marketing and merchandising, including target marketing, customer monetization as well as consumer analytics, for Amazon Appstore(#3 Appstore behind Google and Apple).• Responsible for Appstore customer acquisition, retention and monetization programs from definition, development, implementation to optimization. • Designed and developed a customer decay model to optimize program effectiveness and efficiency, improving the performance of the marketing campaign by 15% with conversion and 30% of the customer acquisition through optimizated personalization and targeting. • Executed quick turn and long-lead analytics projects to provide insights into customer performance and business trends, supporting leadership decision making. • Developed customer segmentation methodology and behavior interpretation approach to provide data driven basis for focusing future business strategy.

• Responsible for traffic generation, customer conversion and the optimization of multiple marketing channels for Amazon Chinaretail business. Managed $20M annual marketing budget by leading a team of 12 marketing managers each focused on a dedicated marketing channel. • Established and implemented customer and traffic acquisition strategies through multi digital marketing channels including email marketing, SEO & SEM marketing, product promotion and personalization, improving email customer engagement by 30% YOY, optimized SEM spending efficiency by 16% YOY, and driving promotional sales increase by 200% YOY through better optimization and personalized merchandising.Bridged Amazon China with the Headquarter decision makers in Seattle and led to improve the imparity between China subsidiary and Headquarter through corporate platform integration, global best practice implementation as well as local ad hoc communication.• Developed customer experience benchmark for Amazon China and built Customer Analytics and Insights Team from the ground.

• Founded and developed industry-leading Email and Mobile Marketing programs. Responsible for strategy, execution and day to day operation for all email marketing and mobile initiatives; focusing on driving email subscribrer acquisition and eventually sales grwoth through personalized and targeted offers and communications. Initiated, designed, developed and executed personalized email programs. • Built and developed email marketing channel into the marketing channel with fastest growth and lowest cost of sales in 2 years, counting 30%+ of total sales and 35%+ of total site traffic. • Focusing on operation excellence to drive premium and exclusive email programs for loyal customers. Led a team of 12 people to deliver 50+ email campaigns every months with less than 0.3% information error. Acknowledged as “Annual Best Marketing Channel”.• Built CRM and customer analytics and insights function from the scratch and support senior management for data driven decision making. • Led quarterly benchmarking and competitive analysis to help senior management to identifying underlying business opportunities.• Managed all marketing business related initiatives and projects and provided routine updates to SVP Marketing.

• Full P&L responsibilities for 3 key computer component categories including Hard Drive, Memroy and SSD cards. • Responsible for both top line and bottom line of the 3 categories. Day to day operation activities include product sourcing, vendor negotiation, product sales and GTM strategy, promotion and pricing strategy, marketing coordination, customer service support, return support, etc.