Directing/Teaching/Inspiring Gainesville/UFs young creatives and entrepreneurs. Teaching Copy + Visualization, and originated courses in creativity in the digital era called "Break The Internet" (named as such just to see if I could pull it off...), a class called "Beyond Advertising BS" that serves as a bridge between the last semester and first job, and a semester-long student-led project-based agency class that majors in hyphens.

Devcasting and game writing and marketing calendaring, and Dungeon Defending (2)! Finally get to cross "work for known game developer" off my bucket list. Much gratitude to the Dungeon Defenders for keeping the defenses down for an Orc like me. (I'm still teaching tho - figure if you're gonna teach people how to intern, may as well do it yourself.)

Trying to share the contents of my brain with other, younger brains.

Concepted and wrote for Nintendo, Always, new business pitches, and other various speciality assignments.Won an international pharmaceutical new business pitch (surprised myself with that one...).Facilitated and inspired great ideas on the Nintendo and Sprite Teams.Served as the "go-to" gaming expert for the Strategy department.

Marketing consultant, Rewards Czar, Guy.

Created, curated, and ensured successful manifestation of big brand ideas. Requires mix of skills traditionally associated with: account management, account planning, creative direction, production, media planning, copywriting, engagement planning, and game design.Co-developed a gamification concentration and philosophy for the company. Focus on the higher-level behavior change potential of gaming and play.Work encompassed a wide range of Denuo clients:* Mercedes-Benz + SmartCar - Part of a small team tasked with relaunching the brand in the US. Worked at both a planner AND creative in collaboration with Merkley + Partners and Razorfish. Overhauled the entire brand and all associated communications.* Old El Paso - Launched "El Tacodor," The World's First Taco Night Dinner Table Game. Had to win General Mills internal "Bold Innovations" contest to gain funding. Improved all brand metrics by over 10 points and key metrics by over 20 points in pre/post survey. Successfully sold through a logo consisting of a taco with an awesome 'stache. * Redbox - Lead a range of analog and digital projects. Successfully created and launched first national promotion ever, "Thanks A Billion." Attracted 1MM visitors to a promotional site with no working media* Minelab Metal Detectors - Served as game designer and project lead for Minelab's first ever mobile game - Epic Find.* Betacup - Lead the development of marketing strategy for a pro-bono initiative trying to use mass collaboration to solve the environmental impact of disposable coffee cups.· Other brands/clients (in no particular order): Adidas, Disney Interactive, EA, Marlboro, Hallmark, Pop Tarts, Samsung, Levis, Volkswagen, All Bran, Keebler, Taco Bell, HP, General Mills (Meals Division), Special K

· Coordinate planning and implementation of content including over feature-style articles, aggregation and analysis of daily digital entertainment news, and participation in podcasts· Attended and covered the 2006, 2010, and 2011 Electronic Entertainment Expo an annual trade show for the digital entertainment industry, coverage included live updates from the show floor and daily analysis of event

· Primarily responsibilities: insights and information on gaming culture, gamers, and Nintendo products· Produced a daily gaming culture newsletter for internal and client use· Created incremental "game briefs" on all software for creative team inspiration/information· Initiated thinking and presented on hardcore gamers to clients which included a gaming culture deep dive, gamer communication principles and creative gamer-focused concepts for specific titles· Worked closely with creative teams in brainstorming sessions and creative concept meetings· Collaborated with Starcom Worldwide to provide recommendations and insight into gamer media plans· Featured on Portfolio & Wired "Job of the Week" as a Pro-Game Consumer