At SELFiT, a B2B company dedicated to enhancing employee well-being through innovative software solutions, I have played a pivotal role in identifying and addressing user pain points. My responsibilities include:• Conducting stakeholder interviews to uncover business problems and gather requirements.• Developing product roadmaps to guide the strategic direction of our projects.• Performing extensive R&D on business goals and market trends to identify competitors and inform design decisions.• Designing and implementing AI-driven solutions, including an AI Assistant and AI Chatbot, to improve user engagement and streamline services.• Conducting various tests to ensure the functionality and effectiveness of our designs.By leveraging user-centered design principles and innovative technologies, I have contributed to creating superior, smart, and lasting methods for optimizing employee health and well-being, helping SELFiT achieve its mission of providing ideal living conditions for employees at every level.

At FlySepehran Airlines, I played a crucial role in transforming traditional, paper-based processes into a streamlined, digital experience for Captains, Hostesses, and Ground teams through the launch of a comprehensive application called "Griffin." My key responsibilities and achievements include:• Conducted in-depth interviews with main stakeholders, experienced captains, and hostesses to identify pain points and user needs.• Performed extensive R&D to understand the airline industry thoroughly and align design efforts with business goals.• Developed a Powerful design system to address all design requirements, ensuring consistency and scalability.• Led a design team in creating over 200 screens, encompassing user flows, screen flows, wireframes, and Developed and maintained design documentation to ensure clear communication of design standards and guidelines.• Analyzed user feedback and analytics data to continuously improve design solutions.• Executed usability tests to validate design effectiveness and improve user experience.

Spearheaded a product redesign project at ZarinCrowd, Iran's top crowdfunding platform.

As a product designer at Online Taviz, I played a key role in redesigning the platform's pages to enhance efficiency and performance. Through interviews and extensive research, I gained insights into user needs and behaviors, which informed the redesign of all application flows and pages.• Redesigned all pages and features of the application, resulting in a 77% reduction in user path flow to reach goals.• Completed thorough user flow redesigns, optimizing user paths and enhancing overall usability.• Increased user interaction and attracted over 3000 new users through the redesigned interface.

As the founder of Pixim Agency, I led a team of talented freelancers in delivering exceptional design solutions for clients in the e-commerce and travel industries. Over the course of four years, we collaborated on numerous projects, focusing on creating intuitive and visually appealing experiences for users.