Eric Kristiansen Email and Phone Number

Today’s most impactful marketing is all about capturing authentic moments from your own customers’ experiences as they enthusiastically describe what makes your event, business, or organization special.As an early adopters of FaceBook Live, together with 3 decades of sales & marketing experience, Zen Masterz Productions is at the forefront of planning, broadcasting and producing creative content designed to inspire your audience to more frequently visit, and engage with, your social media channels.

Providing services for the masters athlete including training, coaching, holistic nutrition and support for planning destination masters sporting events such as 2016 Americas Masters Games (Vancouver BC) and 2017 World Masters Games (Auckland NZ)• Inspiring men and women over the age of 30 to participate in masters sport through international presentations (i.e. 2014 Athletic Business Conference) and consistent social media strategy.• Team captain of Zen Masterz 2005 World Masters Games champions in 40+ Premier (ie professional) Division; one of the only world championships 'ever' won by Canada in basketball

• Develop the systems of processes for a solution-based, customer-centric sales strategy designed to leverage the TWIST brand and realize growth potential for domestic and international franchise partners toward maximizing company revenues. • As part of the senior management team, develop the business prospectus, brand strategy, marketing plan and related tools designed to harness synergies between CEO Peter Twist’s public engagement and the company’s franchise, education, and sport performance divisions. • Defining long-term organizational strategic goals, building key customer relationships, identifying business opportunities, negotiating and closing business and maintaining extensive knowledge of current conditions within the health and wellness market.

• Managed day-to-day facility operations, with 100+ employees/volunteers and 3,000+ members; included two full exercise facilities, pool/hot tub/steam room, gymnasium, racquetball court, group fitness studio, and child-minding area• Accountable for the development and management of the Westwood YMCA annual operating budget, the Strong Kids Campaign and volunteer development targets toward maximizing net contribution and productivity targets• Provided leadership and strategic vision to facility management, health and safety, and administrative support services• Implemented quality improvements and best practice strategies to current services delivery model• As part of marketing strategy, photographer and social media site administrator for Facebook page

Technogym spA is one of the industry's largest manufacturers of exercise equipment and total wellness solutions. Technogym USA Corp. is one of 10 subsidiary offices worldwide. The company holds the trademark as THE WELLNESS COMPANY and was Official Strength and Cardiovascular Equipment Supplier for the 2012, 2008, 2006, 2004, and 2000 Olympic Games• Developed and implemented business plan that maximized growth/opportunities toward achievement of defined sales goals and objectives within the B2B Parks & Recreation market• Managed and trained high performance sales team in complex, Enterprise sales process with awarded RFP contracts upwards of $1.0m, through a 7 step consultative sales process that included secured long-term Preferred Supplier Agreements • Analysis of key performance indicators that led to accurate budgetary reports and consistently exceeded sales targets. Demonstrated financial prudence through effective budget management based on past results & future growth potential• Part of the senior management team that recruited, hired, trained, coached, mentored, supervised & managed recreation sales force in Canada and third party, regional equipment service providers• Demonstrated competencies in oral and written communications and marketing materials• Additional role of educational training provider for both clients and internal staff

• Working out of Vancouver Regional and Seattle Head Offices, responsible for all aspects of business development within territory including sales strategy execution, client care, support services, accounting, marketing, and educational training• Extensive training with CRM software systems such as OnDemand, SalesForce, and Outlook utilizing both IBM & Mac-based platforms. Experienced in selling Software as a Service (SaaS) solutions for Enterprise Application Software (EAS)• Consistently high approval ratings with past client surveys, as conducted by company, regarding client care and ongoing support services with proven retention record in maintained long-term customer and colleague relationships• Through 10+ year of professional speaking engagements and the provision of in-depth consulting services to large and small municipals in Canada, became recognized as an authority on design innovative and building a culture of wellness. Unique status as an equipment representative selected to present with neutrality at major industry conferences

• Preparation and execution of company business plan including exercise equipment sales, marketing, buying/importing, delivery/installations, service, educational training, budgeting/forecasting, accounting, and financial reporting• Negotiated exclusive territory supplier agreements for major exercise equipment brands (i.e. Trotter, Technogym) and marketing agreements with professional NBA/NHL athletes/coaches

• 2 years managing commercial operations and high performance sales team for (at time) Western Canada’s largest chain of fitness stores with progressive level of responsibility, performance management and increased complexity of duties.• Previous 4 years as B2B sales representative; leading company in sales and over-achievement of quota each year

• supervised security teams, up to 80 staff, for 50+ special events including municipal festivals (i.e. PeachFest), music concerts (i.e. Rolling Stones), and sporting events (i.e. Molson Indy)• responsible for conflict resolution, clear communications, and providing oversight to ensure security team worked together to provide customers a safe and secure environment to enjoy events• full-time Industrial First Aid attendant at Canada Place for company from Apr-Sept 1988

• supervised 15 child program leaders with focus on mentoring, team building, program development, budgeting, bus driver for program outings