Biggi Fraley Email & Phone Number

California, United States

Developed excellent skills in object-oriented programming & design in Java, utilizing XML, JSON, APIs, Networking, and Data Storage through Udacity’s Android program.Built 13 mobile applications in Android Studio with Gradle following Material Design standards.

WordPress – Provided WordPress based website setup, design and customization for individuals and small businesses, including Search Engine Optimization, Local SEO, Local Internet Marketing and Social Media integration. Also created and taught a 1 day live workshop - WordPress Training for the Beginner.Search Engine Marketing and SEO – In the past year focused on Search Engine Marketing, ie Adwords PPC best practices and running Facebook Ad campaigns, Video Creation and Video SEO for Video Marketing and Lead Generation, as well as Social Media Content Creation and Management with an emphasis on Facebook Marketing. Also studied and implemented SEO Silo Structure for local lead generation, and creating a multi-tiered back-linking strategy.Social Media Management – Set up and managed social media accounts and created multi-media content using tools like Canva, Camtasia, Buffer, HootSuite, MeetEdgar, and WordPress.Video Creation – Created and ranked videos using Video SEO for Video Marketing and Lead Generation purposes.B2B Sales – Performed lead generation, e-mail marketing and follow-up, cold calling and walk-ins to various small businesses.Apple Newsstand Digital Magazine (iPad) – Was in charge of the entire publication process, from Curation, editing, designing, publishing, and marketing for worldwide distribution. Personally worked with and created relationships with authors and influencers.Web Technologies – The most common technologies I worked with were WordPress, blogging, landing and sales pages, ecommerce and shopping carts, autoresponders, affiliate systems and marketing, video creation and marketing, social media marketing and profile / page customization, membership site setup, multi-media product creation, Google Places setup and optimization.

Provided search engine optimization, site analysis and architecture recommendations to clients of Local SEO Guide. Worked on some of the largest websites in the world like ChaCha, Whitepages.com, Hulu, Examiner.com, MerchantCircle and Local.com; and some of the most interesting sites like SecondLife, Zynga, Chinese Laundry, Angie’s List, Mog, and Genbook.Heavily utilized Google Webmaster Tools , Google Analytics, and various other tools for site analysis, technical audits, as well as traffic, keyword, and competition research. Assembled analysis and recommendations in professional MS Word and MS PowerPoint presentations.

Mentored 100s of men & women utilizing my expertise as a competitive bodybuilder, helping them reach their fitness & weight-loss goals, overcome injuries, and improve sports performance.

Performed business analysis and design to populate the company's EDW with operational data and designed the Informatica mappings and sessions for this process. Designed Informatica mappings and sessions as well as UNIX shell scripts for the population of an exploratory data mart for the evaluation of business intelligence tools. Informatica Sources and Targets included flat files generated from mainframe systems, IBM Informix XPS, and IBM Informix US.Platforms: HP-UX 11.11, NT 4.0 Tools: ERWin, Informatica PowerCenter, Informix SQL Editor, and Hummingbird eXceed

Responsible for the migration of the existing Enterprise Data Warehouse (EDW) from Sybase IQ 11.5 to 12.4, requiring changes to the Extraction, Transformation, and Load processes. Supported the daily load and deployments for the EDW, insured data integrity, and ran ad-hoc reports using Business Objects. As the Informatica Administrator installed and configured the Informatica PowerCenter application in support of a high visibility conversion effort with an aggressive schedule, helping the company consolidate Data Centers to reduce overhead and standardize on a single platform. Supported 25 Informatica developers involved in the conversion project and the creation of a new EDW. Managed two mission-critical Repositories located in two Data Centers with minimal downtime. Assisted developers in troubleshooting and tuning Mappings utilizing my strong UNIX and DBA skills. Published standards for development, and migrated Mappings from Development to Production. Overcame Oracle Repository problems and leveraged Informatica's metadata to develop audit reports for Mapping and Session validity, coding standards compliance, and monitoring Repository health.Served as the liaison between developers, DBAs, and SAs. Took part in the design and creation of a new Operational Data Store on Oracle8i. Created Informatica mappings and sessions to populate the ODS from several company wide applications. Informatica Sources and Targets included Oracle, DB2, Sybase, MS SQL Server, and Flat Files. Other responsibilities included administering jobs and schedules in Maestro.Platforms: AIX 4.3.2, NT 4.0. Tools: Tivoli Maestro, Business Objects, Informatica PowerCenter, Sagent QMSoft Addressbroker, ERWin, Embarcadero Rapid SQL, Embarcadero DBArtisan

Client: HomeSteps Asset Services, a division of Freddie Mac, Irving, TXResponsible for the production and development support of Sybase SQL Server 11.x, Sybase Adaptive Server 11.5.x, and Sybase Replication Server 11.x on Sun Solaris 2.5.1 on Sun SPARC and UltraSPARC servers; Performed business problem analysis and resolution, database performance monitoring and tuning, space management, backup and recovery, and installation. Developed shell scripts for database maintenance and reporting in combination with ad-hoc SQL scripts and stored procedures. Analyzed and corrected database corruption and replication problems. Assisted with database design and implementation. Provided database and SQL support to application developers.Tools: BMC's SQL BackTrack, Embarcadero's DBArtisan and Rapid SQL, Platinum's ERWin, HummingBird's eXceed, Sybase's Sybase Central, and Sylvain Faust's SQL Programmer.

Responsible for supporting EXE customers' database systems (Informix 5.x and 7.x, Oracle 7.3, MS SQL Server 6.5) that are part of EXE's Supply Chain Execution (SCE) software solutions. Perform day-to-day production database administration, including installations and upgrades, backups and restores, performance tuning, reorganizations, and general troubleshooting. Platforms: AIX 4.2.x and 4.3.x, HP 10.20, NT 4.0. Tools: BMC's SQL BackTrack, Oracle and SQL Enterprise Manager.

Responsible for maintaining the company data repository in Sybase SQL Server (System 11, 11.5) on the HP9000/UX platform. Manage the entire process from extracting to processing and loading data into the data warehouse using stored procedures and UNIX shell scripts. Also responsible for generating reports, writing ad-hoc queries, database modifications using DDL, DML, and Transact SQL, and keeping up-to-date ER-Diagrams. Tools used: PowerDesigner, DBArtisan, RapidSQL, Sybase Central, SQL Advantage, MS Access, and ReflectionX.

Developed, modified, debugged, and tested application for On-board Computer (OBC) systems used to collect data and keep logs for truck drivers using MS C, Greenleaf Communications Library, and Btrieve on a DOS based system. Debugged and enhanced firmware using Borland C++. Also assisted in user requirements gathering, training, and customer support.

Developed, maintained and customized call processing application which was part of a Substitute Teacher Management System using Borland C under DOS, Btrieve database, VFEdit voice editing software, Dialogic's telephony boards and Multivoice library. Worked closely with customer support and provided assistance with user training.

Developed software that controls industrial machines using Turbo C and Assembler under DOS and UNIX. Also was responsible for on-site software maintenance and customization.

Monitored and operated mainframe computers (ESER 1056, ESER 1057, system - OS) and computer room peripheral equipment. Troubleshot and documented program crashes and took corrective action to perform recovery/restart procedures.

Degree, Information Technology And Computer Programming

Nanodegree, Android Development

Marketing And Management