I define and actualize the brand identity of Amazon Strategic Account Services, a paid program that pairs trusted Amazon business advisors with the most profitable and recognizable third-party sellers in the Amazon store.• Maintain an authentically Amazon visual identity at a high bar, ensuring brand quality and consistency across multiple touchpoints, including sales and marketing campaigns, print and digital assets, video production, online resources, events, and internal comms• Elicit buy-in from leadership and org-wide adoption of brand guidelines, designed to build on the promise of the Amazon Parent brand and distinguish the program as a best-in-class business partner• Partner with the sales team to increase enrollments (+39% YoY in Q4 2023) by refining collateral at each stage of the funnel, from presentations at in-person events to one-on-one pitch decks• Source and partner with world-class agencies (when needed) to deliver creative content—on brand, time, and budget • Manage and mentor a contract designer in the prioritization, conceptualization, and execution of design work true to the brand

I owned the visual design for the branding and marketing of Amazon’s global pickup & returns service(s). I led design strategy and art direction embedded in the B2C and B2B Amazon Hub marketing teams.• Managed an in-depth, B2B Partner Marketing Playbook and Asset Library with which partners in the Amazon Hub network could market pickup & returns services on their digital channels• Led an extensive, in-store signage program for global partners, including strategies for customer journeys, ideal placements, and installation guides, as well as the design and fabrication of the signs themselves• Advanced the ongoing, customer-facing, visual rebrand of Amazon Hub to Amazon pickup & returns• Art directed both a team of internal designers and external agencies in the execution of Amazon Hub marketing campaigns—digital, print, and physical environment• Facilitated communication and collaboration between teams and orgs—Amazon Hub Brand and Marketing, Amazon Hub UX, and Amazon Last Mile Experience Design__

In step with a cross functional team of digital marketing professionals, I defined and delivered exceptional user experience and visual design in an iterative effort to bring value to the customer and facilitate business outcomes.• Communicated and collaborated daily with researchers, content architects, copywriters, project managers, subject-matter experts, engineers, stakeholders, and leadership• Harmonized content architecture and the Dell digital design system to produce high fidelity page designs poised to grow the business and delight the user• Co-facilitated and participated in multi-day design sprints to solve strategic challenges with rapid ideation, prototyping, and user testing• Moderated user tests to gather and analyze qualitative feedback on prototypes• Mentored junior designers in UX and visual design best practices__

I shipped best-in-class online experiences with beautiful and intuitive designs to enterprise clients, including Rotary International, World Monuments Fund, and Sonova. • Produced robust site concepts, content architectures, wireframes, prototypes, and high-fidelity, responsive designs on a large scale • Iterated based on business objectives, user research, design feedback, usability testing, and engineering requirements • Presented and articulated design vision and rationale to clients • Directed in-house creative for the agency—digital/print design, marketing, branding, photography, team swag, and trade show presence__

Together with a team of young professionals, I designed web experiences for small to medium-sized businesses. • Designed custom sites to optimize interaction between brands and their customers • Branded several startups, including logos, print collateral, and signage • Produced digital design assets for numerous clients including product photography, advertisements, banner graphics, and email campaigns__